I flew on them from YVR-HAM with stops in YYC and SXF, and a stop in YYC on the way back. I personally thought the flight itself was great... then again, it was the last flight of the season, so the plane was not very full. The seating was 2x4x2, and I had a whole aisle to myself. As I am not a tall person, the seat pitch was not that bad, but if you're over 5'10, it becomes a little cramped. The service was good, not "above and beyond", but reasonable for the price you pay. Paying under $400US including taxes to cross the pond is VERY cheap.
Our deboarding in HAM was a little disorganized, and could've gone much smoother, but this was the only flaw that I could see. I would fly them again. It was nice to receive a little "thank-you" card, which was waiting for me as I returned; just seemed like a nice final gesture, something other airlines have yet to do.
What other people think of you is none of your business!