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More: American Airlines
More: Boeing 737-823
More: Dallas / Fort Worth - International (DFW / KDFW)
More: USA - Texas, January 17, 2013
Remark Photographer
N908NN / 3JT (cn 31157/4247) American's new livery, seen at the AA open house. N717AN is in the background, soon to be flown to California for the same paint. [EOS 7D, 10-22mm]
More: Ryan Giacomino
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Distinct views: 76,019
Photo added: January 17, 2013
Average views per day: 125

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Visitor comments (51)   [Hide]Post your own comments by rating the photo above!
A visitor from United Kingdom posted Thu November 7, 2013:
The new livery doesn´t have to please me or anybody else but AA was well known all over. They should have kept that on the tail.

A visitor from Canada posted Mon February 4, 2013:
Horrible paint scheme..me as an american am not proud of these colors...

A visitor from - posted Wed January 30, 2013:
Was there ever a new airline livery that wasn't widely panned when it was first seen? And how many of those "worst ever" new liveries were later seen to be classics? I did think the Earth had tilted on its axis when I saw this, just because AA has had that iconic red white 'n' blue over bare metal scheme for ages, but this is new and smart and still red white 'n' blue. And the photo shows it well, standing out against the black background of the hangar interior.

A visitor from Australia posted Tue January 29, 2013:
What did graphic designers do before gradients ... s-i-g-h ... the single striking thing is the understated eagle's head reversed out of the two-colour ribbon (stripe? speedband? what are they calling this component?) ...this could have made a fabulous fin design instead of more bl**dy stripes.

A visitor from - posted Sun January 27, 2013:
I do like it.

A visitor from Germany posted Thu January 24, 2013:
I always thought that there are stars in the blue square, but what do i know ? really reminds me of the old Cubana design ....

A visitor from - posted Tue January 22, 2013:
Photo-wise this is a nice picture. Good use of subject and backround. As for the new livery....it's a stinker. Bland and unimaginative....where o' where have cheatlines gone???

A visitor from - posted Mon January 21, 2013:
The logo is cheap and unappealing. Amazing that they paid money for this. A grade schooler would have done a better job!

A visitor from Hungary posted Sat January 19, 2013:
Good photo, but awful c/s. Clearly we see the end product of a committee at work here...

A visitor from United Kingdom posted Sat January 19, 2013:
Awful livery!

A visitor from - posted Fri January 18, 2013:
Excellent capture from this angle of the new logo. It really does look like Greyhound's logo missing the greyhound's body. AA what were you thinking. This is horrible. Why airlines don't have contests open to everyone for new logos and liveries is beyond me. It would be a lot cheaper to offer a few free flights for the winner and they would get far more designs to look at. If they had open voting for the top three designs this one would lose even if the other two were the old AA livery.

A visitor from Russian Federation posted Fri January 18, 2013:
It is an interesting new livery, however I will miss the piano keys reflecting on the aluminium.

A visitor from - posted Fri January 18, 2013:
Great photo - it captures well what must be the most-talked about livery change in decades. Polished aluminum liveries can not be an option any longer, as airplane materials are changing to must-be-painted composites. This new livery saves maintenance for AA - no more specialized equipment and lots of time to polish the skin. I wish the base color was more silvery like Aeroflot, but I like the new livery very much. Nice, clean lettering, and stripes that make you think of the US flag without actually duplicating it. Can't wait to see this on the 777!

A visitor from United States posted Fri January 18, 2013:
I dont like how they dont put the traditional "AA" on the tail

A visitor from United States posted Fri January 18, 2013:
They screwed up the tail everything else is fine.. no more polished aluminum because they may buy the 787 or some future plane with a lot of composite skin..

A visitor from France posted Fri January 18, 2013:
I think this new livery is ugly

A visitor from Sweden posted Fri January 18, 2013:
I really like this new livery. It looks very nice!

A visitor from Netherlands posted Fri January 18, 2013:
Looks cheap to me!I know polished metal is not possible
on their dreamliners because of composites but::::: this very ugly the tail sucks american with stripes only?Same designers who advised united i guess.

A visitor from United States posted Fri January 18, 2013:
Great picture, dark background makes the subject stand out. I like the livery, was tired of the polished aluminum look.

A visitor from United States posted Fri January 18, 2013:
Ugly

A visitor from United States posted Fri January 18, 2013:
People love it, while others hate it. I like the new look though it's going to take a wee bit to get used to it. Hmmm...this might sound odd but the new livery does remind of me of the Carnival Cruises logo.

A visitor from United States posted Fri January 18, 2013:
According to the launch video, the planes will still be polished aluminum, no? Or will they be rocking a NWA-style silver-esque base coat?

A visitor from Chile posted Fri January 18, 2013:
Beautiful livery! Much better than the current one. I have always wondered why AA had retained for so long their livery, that looks so outdated, so from the fifties

A visitor from - posted Fri January 18, 2013:
There are a few reasons why they changed (had to change) the livery, mostly because if they would apply the old aluminium livery to the dreamliner it would add a couple of 100lbs, a second reason is the rebranding of the "new" AA and I'm sure there are many more....

A visitor from United States posted Fri January 18, 2013:
The photograph is great, unfortunately it was marred by the wretched paint job on a lovely B737-800. Sorry American, your design team dropped the ball on this one.

A visitor from - posted Fri January 18, 2013:
Nice shot, but very ugly livery, for which AA should receive an award for the worst corporate logo ever. Makes Air France look beautiful!

A visitor from United States posted Fri January 18, 2013:
If the tail is supposed to represent the American flag, where are the stars? And what are the blue stripes supposed to represent? Does not loook American to me.

A visitor from - posted Fri January 18, 2013:
Nice livery.

A visitor from United States posted Fri January 18, 2013:
Great capture. And I have to agree: this is the new paint for a soon-to-be-combined USAirways / American. Sadly, though, corporate offices will head to Dallas. There will soon be some really nice high rise offices for lease in Tempe, AZ.

A visitor from United Kingdom posted Fri January 18, 2013:
Great photo. Just because manages to show everyone how ugly is the new livery of AA. The tail design is horrible. My butcher could have done it much better. Design is definitely not the specialization of AA!

A visitor from Brazil posted Fri January 18, 2013:
Ok, I'm going to tell all you why AA changed its livery. It's because she is going to receive the 787's, and there is no way to put the polhished aluminum livery on it, because of the composite material of the fuselage. I think it is a pretty nice livery that one, because it marks the beggining of a new era for AAL. 5 stars.

A visitor from United States posted Fri January 18, 2013:
I hated it at first, but now I think it's terrific. Well done.

A visitor from United States posted Fri January 18, 2013:
Lets be abundantly clear. That is NOT the American flag on that tail. I don't see STARS and stripes. That's a tye-dye rendition of a Wal-Mart Shirt. Absolutely horrible!

A visitor from - posted Fri January 18, 2013:
I think that this scheme really grows on you. I it surpasses the old American Airlines logo and scheme by leaps and bounds... American Airlines steered away from polished metal because they could not do it on any of the 787-8... It is also VERY costly to use polished metal. Beautifully executed airplane, there is nothing like it out there! Round of applause for American Airlines!

A visitor from United States posted Fri January 18, 2013:
Very good picture, but the subject is very boring...I guess you don't need much of an imagination these days to design an airline logo, and color scheme.

A visitor from Andorra posted Fri January 18, 2013:
Great picture. People will love or hate the paint scheme. The tail is rather unharmonic and dare I say reminds me of Cubana.

A visitor from - posted Fri January 18, 2013:
Interesting picture, thanks for sharing, I really like the new livery! The old one was nice too - an absolute classic among liveries - but this is definitely more 21st century.

A visitor from - posted Fri January 18, 2013:
I think this is a great example of making coporate decisions without taking into account users and airliners community. A big mistake. Maybee by influenced from BA (IAG). Don't want to know how much AA paid for the new design!...

A visitor from - posted Fri January 18, 2013:
WOW! Lots of negativity as usual huh? Well, it's a stunning livery and I think AA hit it right on the nose. Nicely done AA.

A visitor from - posted Fri January 18, 2013:
I've seen criticism of this color scheme all over the net but no one provides a photoshop rendering to show better ideas

A visitor from United States posted Fri January 18, 2013:
I love it , much better than the boring one we are used to , good job and keep it...well hou know...American !

A visitor from United Kingdom posted Fri January 18, 2013:
I have a tradition when i board an AA plane of looking for a reflection of something, anything, in the silver. it always makes me smile and i find it oddly reassuring. i've grown up crossing the puddle with AA and, to me, this looks like a whole different character of carrier, and not one that i'm comfortable with. after so much time and money i'd have thought they could have done better.

A visitor from United States posted Fri January 18, 2013:
Wow, that is one ugly tail, it's so crass. It ruins the rest, which is quite nice and clean looking.

A visitor from United Kingdom posted Fri January 18, 2013:
Think im going to be sick!!! at least keep the polished aluminum!

A visitor from - posted Fri January 18, 2013:
I like it! Why all the drama about the tail? Air France, Aeroflot, among many others have their country's flag on the tail. I think it looks good!

A visitor from - posted Fri January 18, 2013:
HATE it. Hey wait a minute, that's America West's livery ! Of course you know that US Airways is really America West. They moved their headquarters to Phoenix and even kept the AW call-sign "Cactus." Bye bye American Airlines. ....er, "Cactus"

A visitor from United Kingdom posted Fri January 18, 2013:
Love the new livery, nothing could beat the original, but this is a great alternative!

A visitor from Germany posted Fri January 18, 2013:
I like the new livery. The old one was really outdated in my opinion. Nice shot, by the way!

A visitor from Spain posted Fri January 18, 2013:
I don't like it. Anyone could have such a livery. On the contrary, AA's previous "livery" of polished aluminium and 3 long stripes was unique and distinctive.

A visitor from - posted Thu January 17, 2013:
Even though I still need to get used to the new American Airlines livery, it does look very nice at night!!! Five Stars Ryan!!! Roger Cannegieter

A visitor from United States posted Thu January 17, 2013:
As lovely as the capture of this image is... come on, AA. This is incredibly dull and disappointing. I'm really going to miss the classic pin-striping and polished aluminum of the past.

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