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All-New 2010 Ford Taurus Makes Public Debut

Posted: Tue Jan 13, 2009 6:58 am
by stasisLAX
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2010 Ford Taurus frontquarter view


The new 2010 Ford Taurus looks bigger and more elegant than the existing Taurus. The trapezoidal face shows the styling influence of Ford's European model while the rear styling is similar to Ford's Interceptor sedan concept vehicle.

The interior features improved materials with a raised console and dual binnacle gauges like those found on the Mustang. Ford states that the Taurus is the quietest vehicle in its model line-up.

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2010 Ford Taurus interior


The Taurus rides on the same platform as the Lincoln MKS, which should improve steering response and make overall handling significantly better than the current Taurus. Ford's 3.5-liter V6 engine is standard, making 262 hp and 248 lb-ft of torque. The engine will be fitted to a six-speed automatic with steering-wheel mounted paddle shifters. Ford's 3.5-liter Ecoboost V6, making 350 horsepower, will be an option once the engines are in full production.

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2010 Ford Taurus sideview


The Taurus will also offer electronic features goodies including adaptive cruise control with collision mitigation and a heads-up display, blind spot warning system, and active parking assist. Taurus will also feature a high-end sound system from Sony along with the MicroSoft Sync infotainment system.

Ford says that the "more personal and inspirational" Taurus will be in dealerships this summer. The new Taurus will be built at Ford’s Chicago plant. Pricing will start at $25,995 USD while the more upscale SEL and Limited will be stickered at $27,995 and $31,995 respectively.

Source and many photos: http://www.edmunds.com/insideline/au...s/detroit/2009/2010fordtaurus.html

I think that this new Taurus could be a much needed home-run for Ford here in America. It looks contemporary and modern, but still has a few retro styling touches (I love the 1965 Galaxie inspired tail lights!) and almost elegant. i also think that American sedan buyers will be happy with a 350 horsepower twin-turbo V6 that gets good gas mileage. I just hope that Ford can provide the build quality and the fine driving experience that is a trademark in its European models like the Mondeo.  crossfingers 

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Tue Jan 13, 2009 7:04 am
by TheRedBaron
Too bad its upscale Taurus in in Passat territory and a lt of very nice sedans... RENTAL CAR COMPANIES HERE WE GO !!!!

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Tue Jan 13, 2009 7:27 am
by mham001


Quoting Theredbaron (Reply 1):
Too bad its upscale Taurus in in Passat territory and a lt of very nice sedans...

I think Taurus sales will eat the Passat for lunch.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Tue Jan 13, 2009 9:16 am
by stasisLAX


Quoting Theredbaron (Reply 1):
RENTAL CAR COMPANIES HERE WE GO !!!!

I certainly hope that Ford has more sense than to flood the rental car companies with the new Taurus - it will severely hurt the car's resale value and thus keep new car buyers away!

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Tue Jan 13, 2009 10:44 am
by Superfly
Is there a column shift option?
Lot's of good features listed but it really sucks that it's still on a front-drive platform.

This car would be fantastic if it were rear-drive and optional column shift with 50/50 split power lounge seats.
I can't stand center consul shift in a sedan.
That should only be in sports cars.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Tue Jan 13, 2009 11:06 am
by Mir


Quoting StasisLAX (Thread starter):
The trapezoidal face shows the styling influence of Ford's European model

I see the styling influence of the Japanese every-car.







Pretty disappointing, since it looks otherwise quite nice. Those headlights need to be bigger and have less wrap-around IMO. Or at least have some sort of flare to them.

-Mir

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Tue Jan 13, 2009 11:14 am
by Superfly


Quoting Mir (Reply 5):
I see the styling influence of the Japanese every-car.

Cars from just about every country is starting to look like that.  Sad

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Tue Jan 13, 2009 11:33 am
by Mir


Quoting Superfly (Reply 6):
Cars from just about every country is starting to look like that.

Not necessarily. VW can still make a distinctively German-looking car:

http://www.ridelust.com/wp-content/uploads/vw_passat.jpg

And quality issues aside, Chrysler hit it out of the park when they designed this:

http://www.privatefleet.com.au/images/upload/Image/Chrysler-300C-002.jpg

And some of the latest offerings from GM aren't bad either. Companies can make cars that don't follow the Japanese mold - why some choose not to is something that I don't understand.

-Mir

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Tue Jan 13, 2009 11:43 am
by Superfly


Quoting Mir (Reply 7):
Not necessarily. VW can still make a distinctively German-looking car:

Sorry Mir but there is nothing distinctive about that VW.  no 
Looks like an ordinary, run of the mill contemporary sedan of today that just so happens to have a VW emblem.

Quoting Mir (Reply 7):
Chrysler hit it out of the park when they designed this:

 drool   drool   drool 
YES!
The Chrysler 300C is gorgeous!

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Tue Jan 13, 2009 12:55 pm
by cptkrell
Mir wrote: "Quality issues aside, Chrysler hit it out of the park when they design this:" (300C SRT shown).

Yup, and even with all the new-new stuff avail for '09, we'd still buy another 300C today if we needed one. Point, though...NO quality issues after 60,000 real diverse driving miles, even with our 1.5 unimproved gravel and sometimes part creek-bed road and driveway.

Reference the new Taurus; a real improvement and a very nice design, but unfortunately a very
generic design that I think will get lost in traffic with the rest of the currently popular sedan design genre offerings. Don't get me wrong, I believe it will sell successfully to Ford buyers in its price range, and perhaps it will be just the car for that clientel. regards...jack

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Tue Jan 13, 2009 2:23 pm
by PHLBOS


Quoting Cptkrell (Reply 9):
Reference the new Taurus; a real improvement and a very nice design, but unfortunately a very generic design that I think will get lost in traffic with the rest of the currently popular sedan design genre offerings.

Is it me or does the new Taurus green-house strongly resemble the Saturn Aura sedan?

Quoting Superfly (Reply 4):
I can't stand center consul shift in a sedan.

The last Merc. Marauder sedan (along with the Crown Vic. LX Sport) only came with a console shift as well. If one wanted a column-shift w/a bench seat, they had to settle for either the regular Crown Vics and Grand Marquis models.

Quoting StasisLAX (Thread starter):
the rear styling is similar to Ford's Interceptor sedan concept vehicle.

Now THAT's a vehicle I would love to see put into production. To me the Taurus (both old & new models) falls a bit short as a flagship sedan. And as long as it is FWD, the cops WON'T use it for a patrol vehicle; many still remember the problems encountered with the Taurus police cars of the early-to-mid 90s.

Another drawback with the Taurus is the narrow cabin width (which I'm assuming is unchanged from this year's model). While it may be adequate for a mid-size car; it falls short (IMHO) for a full-size car. Similar can be said for both the Impala and the Charger/300. This is where the Panther platform (PI/Grand Marquis/Town Car) has an advantage (which offers 60" of shoulder room).

Quoting StasisLAX (Thread starter):
still has a few retro styling touches (I love the 1965 Galaxie inspired tail lights!)

I, for one, would love to see Ford launch a car that recalls the style of the 1964 models.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Tue Jan 13, 2009 9:10 pm
by Superfly


Quoting PHLBOS (Reply 10):
The last Merc. Marauder sedan (along with the Crown Vic. LX Sport) only came with a console shift as well. If one wanted a column-shift w/a bench seat, they had to settle for either the regular Crown Vics and Grand Marquis models.

I know, hence why I wasn't a huge fan of those. However, those console shifts were pretty low and not this huge Berlin Wall between the driver and the passenger like so many cars today.

Quoting StasisLAX (Thread starter):
but still has a few retro styling touches (I love the 1965 Galaxie inspired tail lights!)

I don't see it.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Tue Jan 13, 2009 11:52 pm
by stasisLAX


Quoting Superfly (Reply 6):
Cars from just about every country is starting to look like that.

Pedestrian safety/impact standards have caused alot of the "look-alike" front-end styling of passenger cars that are sold in Europe, along with the resultant high beltline and narrow side-windows to blend into the requirements of having a "cow-catcher" nose and hood.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Tue Jan 13, 2009 11:58 pm
by stasisLAX


Quoting Mir (Reply 7):
And quality issues aside, Chrysler hit it out of the park when they designed this:

When Chrysler "stole" the design language from the 2002 Lincoln Continental concept sedan since Ford didn't have the balls to produce it themselves.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 12:35 am
by GuitrThree
Quoting StasisLAX (Reply 3):
I certainly hope that Ford has more sense than to flood the rental car companies with the new Taurus - it will severely hurt the car's resale value and thus keep new car buyers away!

Have you rented a car lately?

Since the "Big Three" discountinued discounts to the rental companies, all rental companies are buying everything they can get their hands on.

Here are my rentals for the last year and the first few weeks of '09:

08 Chevy Impala (2) 3900 (Active Fuel Management)
08 Ponitac G6 4 cyl
08 Chevy Cobalt 4 cyl
08 Chrysler PT Cruiser 4 cyl
08 Hyundai Tucson 4X4 V6
08 Ford Focus 4 cyl
09 Nissan Altima CVT I4
09 Subaru Legacy AWD I4

Pretty good mix of stuff there...

Plus, I go by a Local Edition Hertz lot every day (where I rented the Cobalt from).

They have everything. Including Toyota Minivans, Camry's, Corollas, and Honda Accords and Civics, and your typical GM Ford stuff. Never see any Mopars, however...

It's not the old days. I personally think it can only benefit a car maker to get their cars onto rental lots. I posted just this weekend about how much I loved the Altima CVT I drove last week that I rented from Alamo. I never dreamed the Altima was such a nice car, and even being a base 2.5SL, I really gained a respect for the new Nissans.

About the Ford Taurus. Wow... That and the new Buick Lacrosse. We can only hope the big three survive this crisis because they are coming out with some really nice stuff. Thanks StasisLAX for keeping us up to date!

Quoting Theredbaron (Reply 1):
Too bad its upscale Taurus in in Passat territory and a lt of very nice sedans

Please. I don't know what people here see in these VW's. While it is a personal preference of looks, which I don't like in the VW's, it's simply fact that VW's are some of the worst cars made today in terms of reliablity. That's not my opinion, it's fact. They are horrid cars when it comes to longevity and spend many more hours being fixed than just about anything else out there. Just go do a JD Powers or Consumer reports search and you will see they are junk.
To term anything "Passat Territory" is laughable, except of course, if you are talking repair issues.

[Edited 2009-01-13 16:40:14]

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 12:48 am
by cptkrell
StasisLAX wrote: "...Chrysler "stole" the design language from the 2002 Lincoln Continental concept sedan..."

Hmmm... Number one, as a retired designer, I don't see it (the "stealing").

Number two, seeing as how Chrysler was already cuiting dies and tools for the 300 series before anybody even saw the 2002 Lincoln concept sedan, I'd say you are WRONG.

C'mong guys. regards...jack

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 12:56 am
by Flighty
It is a good looking car. If Ford builds a better car than a Toyota Camry, that is really important. The real question is, can Ford build a great Honda Civic / Toyota Corolla competitor. Europe has a new Ford Focus. Selling quality small cars here remains to be seen. The Focus was good, but it needs some help.

Ford was smart to (finally) resurrect the successful Taurus nameplate. Detroit is usually REALLY STUPID about maintaining its brand names, taking pride in them and doing them justice. Ford's dropping the Taurus name, in recent years, absolutely boggles the mind. Would Honda drop the Accord? Would they??? Who could be so stupid?

But they are learning.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 1:35 am
by cptkrell
StasisLAX wrote (Rep # 12) "Pedestrian safety/impact standards have caused alot (sic) of the "look-alike" front-end styling of passenger cars..."

You have a point. The longer, slope-nose styling is the direct result of a few important things;

Number one, the "excesive" FOH (front overhang, measured from the centerline of the front axle to the tip of the "nose") is a result of physics that is also the result of crash standards. It's not a styling thing. I will not go into the mathematical details, however, rest assured that there is a formula for so much "air" and "crushable" components that are required to absorb energy in a frontal impact. As a designer, I'd love to design a vehicle where there was NO front overhang (remember the great classic cars of yesteryear actually had a long dash-to-axle design and the front wheels where in FRONT of the radiator?). Can't do it now. Physics! If you need to absorb energy! FWD cars are at a handicap styling-wise. With the greater mass of powerplant and transaxle in front of the passenger compartment, more space (including the "air" I mentioned before) is needed to reduce time from metal-to-metal contact. In a front engine vehicle with transmission behind the engine (or to the rear of the vehicle, for that matter) the weight is distributed in a more linear plane and therefore reduces the initial impact forces and can reduce FOH.

Number two is aero. Or, in the case of styling, "perceived" aero, but by god, do all sedans have to come out of the same "NASCAR nose-mold"?

Number three, will you kids in the styling studios please come up with something other that the me-too "peanut-looking" and/or squinty headlights graphics? Shit, do I have to come out of retirement and tell youse guys that it's passe' as well as the trend that every tailight has to look "white" until it's illuminated? Christ, my 1967 CadillacSedfan DeVille had that tailight feature and NOW it's cool?

BTW, the high-belt (resulting in a "chopped", or visually lower roofline) is strictly styling and not a result of any FMVSS side impact standards. I don't mind the trend. Yet.
Sorry for the rant...jack

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 1:40 am
by stasisLAX
Quoting Flighty (Reply 16):
But they are learning.

I have hopes that Ford will end up as the dominant American carmaker if the new Fiesta is a huge hit along with the new Taurus. The new F-150 is an awesome truck, and the Flex seems to be doing quite well in the market from the reports in the auto press. Now if Ford would only sell some of it's European models (Mondeo, Kuga, S-Max) as rebadged Mercurys... along with my favorite, the Australian Falcon  drool 

Unfortunately, GM is still in very very deep financial trouble and Chrysler is rumored on the verge of being sold off piece-by-piece by Cerebus....

[Edited 2009-01-13 17:41:52]

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 2:19 am
by cptkrell
Stasis; Ford may well wind up becoming the No. One USA mfgr, but I'm not really reading that from their product offerings. I really believe (and this is absent my GM prejudice) that GM has a significantly better range of products. The problem with GM is, how quickly and efficiently can they discontinue a goodly portion of their overlappings in the marketplace.

Although I think it's somewhat bland, Im personally thinking that Taurus will be a success (assuming they price it right as a mom-and-pop sedan) but see a downturn in the new Mustang (why did they spend all that money where it doesn't have real visual "impact")?, and good grief, I haven't seen a new Lincoln that could really be called a Lincoln since the last one SuperFly liked. The new F150, irrespective of the "Truck Of The Year" award is a yawn. Yeah, they'll sell, but they could have really hammered the market with the "Santa Fe".

I think that FoMoCo should drop the Mercury nameplate post-haste (unless they can convince the public it is a totally unique nameplate/line-of-cars) so as not to dilute the blue oval. Oh...did I mention that Lincoln should go back to being a Lincoln? regards...jack

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 4:00 am
by Flighty


Quoting Cptkrell (Reply 19):
Oh...did I mention that Lincoln should go back to being a Lincoln?

That is such an example of throwing away your legacy. So they want Lincoln to be BMW. Huh? Import fighter? What? Lincoln?

Are they crazy? Lincoln is supposed to be Lincoln. Ask Superfly. A real lincoln is long, has sharp edges, and cruises down the road in style. Lincoln's closest cousin may be Bentley. Look at a 1970s Lincoln, it was the American Rolls-Royce. Buyers want a real car, not an insulting joke.

American auto management doesn't know what cars to build. The new Taurus looks good, if obvious. It should have been obvious 5-10 years ago (1999-2004) that a Taurus sedan was needed to compete with Camry.

As for Lincoln, it's all about styling. They had great styling perfect for the marque!



But they wouldn't use it! Instead they built this!



How could anyone be so stupid...

Hey Superfly... show us some real Lincolns, would you?

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 4:01 am
by Charles79
Looks really nice with a Mondeo-esque front end and a svelte sideline. The $26K starting price undercuts both the Passat ($28K) and the Maxima ($30K), though those two nameplates will probably fetch a higher resale value. I really do hope that Ford did work on the interior as much as the press release claims; the '04 Mustang that I just traded out of was a nice car overall but the interior was such a letdown (dating back 10 years to 1994) and that didn't improve much with the '05 Mustang redesign (supposed to be better for '10 though). My '04 also lost a ton in resale value, only bright spot is that I didn't pay anywhere near the MSRP of $28K when I bought it new in 2004.

The points that I touch on about my recently traded Mustang are the ones that I truly hope Ford has learned to address. You can't develop a great car and then let it sit idle for 10 years with only minor cosmetic changes, otherwise the competition will catch up--fast (happened to the Mustang, 1994-2004 mostly unchanged, Taurus 1986-1995 also mostly unchanged, the current Focus which dates to 1998, etc). Then the cars can't be sold at MSRP because of the huge depreciation so they have to tack on the incentives that now all buyers expect. Add to that dreadful interiors that make the cars feel cheap and it's no wonder why many buyers don't bite. Mechanically my Mustang was very solid but dynamically and in presentation never held a candle to the $15K VW Golf I owned before it (only saving grace for the 'Stang was its convertible top). I finally replaced it with a new '09 VW GTI.

Quoting StasisLAX (Reply 18):
Now if Ford would only sell some of it's European models (Mondeo, Kuga, S-Max) as rebadged Mercurys... along with my favorite, the Australian Falcon

This is a very nice idea. Instead of re-badging the Ford products simply bring in unique vehicles and transform Ford in the US into a true 3 brand manufacturer. More importantly, though, Ford needs to define what Mercury is. IMO I see Mercury as a Buick/VW/Saab/Volvo competitor, leaving Ford to do battle with the likes of Toyota, Mazda, Nissan and Honda, and Lincoln battling Cadillac, Audi, Infiniti, and Lexus. If I were Lincoln I wouldn't bother with BMW at all...not all luxury cars have to be a 3-series clone as the Lexus ES has shown for years (one of the best selling luxury sedans out there).

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 7:16 am
by TheRedBaron
^ I agree, but the problem with Ford is that they have put a lot of the resources for making it a BIG SUV company for the last 15 years, so If you go to Europe youll se a very nice lineup of perfectly reasonable cars, wagons and mini MPVs that all have a great interiors, quality and diesel engines. Same happens with Opel-GM, but this side of the atlantic they sell crappy cars, with dismal reliability (I used to have a Sable and the darn car burned itself to oblivion and in the process it almost arsoned my house one merry christmas).

I think that If they price the Taurus within 3K of cars like the Passat, Japanesse sedans and other very good cars out there, they will end up as the last 3 generations of taurus in RENTAL CAR COMPANIES.

The Euro Mondeo at 26K would be a hit but, I guess the guys at dearborn are tooo proud to let some europeans show them how to make a good sedan.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 7:50 am
by Superfly


Quoting StasisLAX (Reply 12):
Pedestrian safety/impact standards have caused alot of the "look-alike" front-end styling of passenger cars that are sold in Europe,

What a shame.
Perhaps pedestrians need to respect cars and simply look both ways before stepping in to the streets. Perhaps cars can be styled again.
How come the Jaguar Vanden Plas and Mercury Grand Marquis are the only nice cars left with a normal beltline?

Quoting Cptkrell (Reply 15):
Number two, seeing as how Chrysler was already cuiting dies and tools for the 300 series before anybody even saw the 2002 Lincoln concept sedan, I'd say you are WRONG.

True but StasisLAX is correct about Chrysler having the "balls" to make a bold, new full-size luxury sedan with distinctive styling, V8, rear-drive like a real car should be.

Quoting Cptkrell (Reply 19):
I haven't seen a new Lincoln that could really be called a Lincoln since the last one SuperFly liked.

 rotfl 

Quoting Flighty (Reply 20):
Are they crazy? Lincoln is supposed to be Lincoln. Ask Superfly. A real lincoln is long, has sharp edges, and cruises down the road in style. Lincoln's closest cousin may be Bentley. Look at a 1970s Lincoln, it was the American Rolls-Royce.

Damn right!

Quoting Flighty (Reply 20):
Hey Superfly... show us some real Lincolns, would you?

My pleasure.  Smile















Lincoln's should have a long hood with hood ornament.
http://img.photobucket.com/albums/v416/Superfly8track/BryanVacation2007105.jpg





Most importantly, a Lincoln should have a trunk large enough to accommodate bodies.


RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 8:14 am
by stasisLAX


Quoting Superfly (Reply 23):
My pleasure. Smile

The Mark V Pucci Designer Edition is absolutely GORGEOUS!

As the old Lincoln marketing slogan used to say "Lincoln: What a luxury car should be."
 yes 

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 8:30 am
by Superfly


Quoting StasisLAX (Reply 24):
As the old Lincoln marketing slogan used to say "Lincoln: What a luxury car should be."

During Ford's 75th Anniversary at the peak of human civilization (1978), Ford, Mercury, Lincoln brochures looked like a Neiman Marcus cataloge*.
With the Mark V, you had the choice of Bill Blass, Emilio Pucci, Givenchy, Cartier as well as the Diamond Jubilee Edition which had a Diamond (Cubic Zirconium) embedded in the beveled glass opera window. The Diamond was precision cut by a Rabbi in the back seat of a Ride Engineering Mercury Cougar 4-door sedan while riding down a bumpy road.  Cool

The Continental had the optional Williamsburg Edition and the Versailles was the first production line automoble to have clear-coat paint.
Ford, Mercury, Lincoln was the only other car brand besides Rolls Royce to offer factory quadraphonic 8-track tape decks in their cars.  yes 



*Neiman Marcus would find it's name stitched in the seats on a limited run of the 2002 Ford Thunderbird.



What this new Ford Taurus is missing is a Luxury Decor Option.  Wink

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 9:12 am
by fridgmus
Forget all this modern iron, give me a 1948 Buick Roadmaster Convertible and I'll die a happy man! biggrin 

F

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1948 Buick Roadmaster Convertible (2)


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1948 Buick Roadmaster Convertible

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 9:19 am
by Superfly


Quoting Fridgmus (Reply 26):
Forget all this modern iron, give me a 1948 Buick Roadmaster

That's the same car my grandmother learned how to drive on.
Today she drives a 1994 Buick Roadmaster.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 9:34 am
by fridgmus


Quoting Superfly (Reply 27):
That's the same car my grandmother learned how to drive on.

Your Grandmother has impeccable taste, Superfly! thumbsup 

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 9:38 am
by Superfly


Quoting Fridgmus (Reply 28):
Your Grandmother has impeccable taste, Superfly!

Well it was actually my Grandfather's car but yes she does have great taste.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 10:52 am
by MD-90


Quoting PHLBOS (Reply 10):
Is it me or does the new Taurus green-house strongly resemble the Saturn Aura sedan?

That's the first thing I thought when I saw it.

Quoting Charles79 (Reply 21):
Looks really nice with a Mondeo-esque front end and a svelte sideline. The $26K starting price undercuts both the Passat ($28K) and the Maxima ($30K), though those two nameplates will probably fetch a higher resale value.

And yet, despite having large interior themselves, the Taurus can't compete in price with 4-cylinder Accords, Camrys, and Altimas. And something like 80% of all Accords and Camrys sold are 4-bangers.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 1:23 pm
by Charles79


Quoting MD-90 (Reply 30):
And yet, despite having large interior themselves, the Taurus can't compete in price with 4-cylinder Accords, Camrys, and Altimas. And something like 80% of all Accords and Camrys sold are 4-bangers.

Eh, I think that is what they have the Ford Fusion for. See, the current and new "Taurus" is not a direct replacement for the original Taurus which indeed competed with the 4-cyl Accord, Camry, Altima, Sonata, etc. The current and new Taurus is the Fivehundred which was developed for a class above that to compete with Passat, Maxima, Avalon, LaCrosse, 300, Charger, Impala, etc. Of those competitors only the Passat offers a 4-cyl, and most buyers looking at this class will expect a V-6 to go with the larger size. OTOH the Fusion does compete head to head with Camry, Accord, Altima, Sonata, Optima, Sebring, Jetta, Avenger, Aura, Malibu, etc, all of which do sell mostly in 4-cyl guise as you correctly point out.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 4:47 pm
by PHLBOS


Quoting Flighty (Reply 16):
Ford was smart to (finally) resurrect the successful Taurus nameplate. Detroit is usually REALLY STUPID about maintaining its brand names, taking pride in them and doing them justice. Ford's dropping the Taurus name, in recent years, absolutely boggles the mind. Would Honda drop the Accord? Would they??? Who could be so stupid?

A bit of history needs to be noted here for clarification purposes:

1. For roughly 3 years (2005-2007), the original Taurus was sold alongside the larger Five Hundred.

2. The Taurus name was originally planned to be dropped when the last Taurus on the original platform rolled out of the Atlanta plant (it was bought by the founder of Chick Fill-et chain).

3. In early 2007, shortly after a restyled (& re-engineed) 2008 Five Hundred was presented at a few auto shows; the decision was made to rename it the then-soon-to-be-retired Taurus badge. IMHO, Mercury should've kept the Montego badge on its version.

So while you are correct in critiquing Ford's earlier decision to retire the Taurus name; the fact remains that the Taurus name NEVER retired at all. It just moved from one discontinued platform (2007 model) to another modified existing platform (2008 model) at the immediate, subsequent model year.

Quoting Superfly (Reply 25):
The Diamond was precision cut by a Rabbi in the back seat of a Ride Engineering Mercury Cougar 4-door sedan while riding down a bumpy road.

The only diamond cutting ad I remember/recall was for the 1972(?) Marquis.

Are you sure you're not mixing this with the SNL parody ad w/Dan Ackroyd promoting the 1978 Royal Deluxe II (which had a Rabbi circumcising a baby while riding in the back seat, the car used was a '78 Cougar 4-door)?

Quoting Superfly (Reply 25):
What this new Ford Taurus is missing is a Luxury Decor Option.

Wouldn't the Taurus Limited model qualify for that?

Side note: the 2010 model is the first Taurus model NOT sporting a 6-window treatment.

Quoting Cptkrell (Reply 19):
I think that FoMoCo should drop the Mercury nameplate post-haste (unless they can convince the public it is a totally unique nameplate/line-of-cars) so as not to dilute the blue oval.

As long as the Grand Marquis (or worthy successor) can be effectively transferred to either Ford (possibly rename it the Galaxie 500) or Lincoln (where it could be called the Lincoln-Mercury Grand Marquis); then dropping the Mercury badge would make sense IMHO. Personally, if the Grand Marquis (which still represents a sizable percentage of Mercurys sold) is dropped w/no worthy successor to replace it; then the Mercury name is done.

Quoting Cptkrell (Reply 19):
the new Mustang (why did they spend all that money where it doesn't have real visual "impact")?

One word: Competition with the recently introduced Challenger and the upcoming Camaro.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 5:10 pm
by columba
Will this be the new New York taxi after the Crown Vic retires ??

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 5:44 pm
by PHLBOS


Quoting Columba (Reply 33):
Will this be the new New York taxi after the Crown Vic retires ??

I believe that many NYC taxi companies are actually using Hybrid Escapes to replace some of their Crown Vics. (which is STILL available to the fleet market BTW).

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 7:19 pm
by Nicoeddf


Quoting Charles79 (Reply 31):
Of those competitors only the Passat offers a 4-cyl [...] and most buyers looking at this class will expect a V-6 to go with the larger size

While I somehow can understand this...

Quoting StasisLAX (Thread starter):
Ford's 3.5-liter V6 engine is standard, making 262 hp

...I REALLY don't get why a car like this needs totally and utterly overdone 262hp out of 3,5ltrs of displacement...
Nowhere in life could you ever use 262 hp in this car...not on your highways, not for accelerating in the city (to stop 300mtrs later on traffic lights)...so where is the use other than pure waste?
150hp and you have loads of fun out of a nice 1,8ltrs turbo engine, but no...

Quoting StasisLAX (Thread starter):
American sedan buyers will be happy with a 350 horsepower twin-turbo V6 that gets good gas mileage

I guess they won't be happier with 150hp and a way way better gas-mileage?

Nice car btw....

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 7:41 pm
by Flighty


Quoting PHLBOS (Reply 32):
name NEVER retired at all. It just moved from one discontinued platform (2007 model) to another modified existing platform (2008 model) at the immediate, subsequent model year.

Thanks, I had no idea the 1996 Taurus was still being made as late as 2007. That's wild, thank you for correcting my error.

It turns out the Fusion and Five Hundred were both brought in as 2005 models. After that, who knew the Taurus was still being made (presumably it wasn't really for retail sale anymore).

So it was really this event and this period (2005-2007) when I was upset with Ford. My mistake. The Taurus was indeed made 1999-2004 but it was still the 1996 car plus a little face lift. One would have hoped Ford would have made a better, more up to date Taurus during those years. Comparing that model to Camrys and Accords of similar years, Americans got the idea that US automakers really were not focusing on car building. Instead Ford makes new and bigger trucks all the time.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 9:44 pm
by PHLBOS


Quoting NicoEDDF (Reply 35):
...I REALLY don't get why a car like this needs totally and utterly overdone 262hp out of 3,5ltrs of displacement...

Actually, the main reason why the 2005-2007 Five Hundred (the current Taurus' predecessor) wasn't selling was due to its underpowered 3.0L, 203 hp engine. The older engine was overmatched by the Five Hundred's size & weight; which was larger and heavier than the old Taurus. The Five Hundred also had some internal competition with the older Taurus; which was still outselling the newer, larger Five Hundred in 2006 by two-to-one according to one report.

http://en.wikipedia.org/wiki/Ford_Five_Hundred

Quoting NicoEDDF (Reply 35):
I guess they won't be happier with 150hp and a way way better gas-mileage?

Not if the darn car can't get out of its own way.

Remember, this car (the new Taurus) is more closely sized to a Toyota Avalon, NOT the Camry.

Quoting Flighty (Reply 36):
Comparing that model to Camrys and Accords of similar years, Americans got the idea that US automakers really were not focusing on car building. Instead Ford makes new and bigger trucks all the time.

Sad, but true... and not just w/Ford at the time.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Wed Jan 14, 2009 11:49 pm
by cptkrell
I wrote a question (about 2010 Mustang)...why did they spend all that money where doesn't have real visual "impact"? and PHLBOS answered (in Rep. 32); "One word COMPETITION with the recently introduced Challenger and the upcoming Camaro.

Ahem, to all but the real auto-eye, the Challenger is pretty much a copy design. The current Mustang is also, albeit a better effort than Chrysler's because Ford more successfully upgraded key appearance features. The new Camaro is substantially a more far reaching design. It combines certain classic Camaro design elements and proportions, but NOBODY is going to confuse it with an older Camaro. Even as a retired designer, I did doubletakes on new Mustangs and Challengers on the street at first glances to be sure they weren't restos. Nobody will make that mistake with the Camaro. BUT, my point was, Ford substantially retooled the 2010 Mustang and the visuals are hardly worth the money. I don't think the 2010 will hook a lot of trade-ins by 2006-09 owners and I think this absence of design "reach" will be a sales handicap.

BTW, the real story behind the Taurus nameplate is that the bland, somewhat invisible Ford 500 couldn't get many buyers to drag them off the new car lots. When Alan Mullaly took over, he asked the obvious question "Why the hell did you drop one of the most recognizeable nameplates in America?" Thus, they threw the Taurus badge on the 500 to hold then over 'till the next Taurus. Regards...jack

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Thu Jan 15, 2009 12:20 am
by MD-90


Quoting Charles79 (Reply 31):
Eh, I think that is what they have the Ford Fusion for.

Ah right, forgot about that.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Thu Jan 15, 2009 2:02 am
by planespotting


Quoting Mir (Reply 7):
Not necessarily. VW can still make a distinctively German-looking car:

Indeed it does look very German ... consider these two photos (especially the curvature and the lines going over the nose):

The He-111

http://www.combatreform2.com/HE111sdroppingtorpedosverylowlevel.jpg

2009 VW Passat

http://www.ridelust.com/wp-content/uploads/vw_passat.jpg

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Thu Jan 15, 2009 2:34 am
by stasisLAX


Quoting Charles79 (Reply 31):
Eh, I think that is what they have the Ford Fusion for.

And there's a hybrid version of the '10 Fusion as well.

RE: All-New 2010 Ford Taurus Makes Public Debut

Posted: Thu Jan 15, 2009 2:44 am
by Mir


Quoting PHLBOS (Reply 10):
I, for one, would love to see Ford launch a car that recalls the style of the 1964 models.

I thought they were moving in that direction, but they've decided to go Euro. Not that the European Fords look bad, but it seems a shame to just let that heritage go.

Quoting Columba (Reply 33):
Will this be the new New York taxi after the Crown Vic retires ??

I think New York is looking at a specialized car to be their next taxi (like London).

-Mir