In terms of overall size (and NOT counting the Escalade SUVs and trucks), the FWD DTS (formerly DeVille) and RWD STS sedans are Cadillacs largest car models for 2010. For 2011, the DTS sedan is being replaced with a smaller model (XTS (?)) and I believe that the STS will also be discontinued as well.
|Quoting sv7887 (Reply 20):|
That's quite true. Buick is a hit in China and was the reason GM didn't axe the nameplate.
Very true. Had it not been for the Chinese market, Pontiac (which I believe sold more models in the U.S. than Buick) would've probably survived.
It's also interesting that all the Buick models sold in China use the older, more familiar (to the U.S.) names like Park Avenue, Riviera & Regal; the latter nameplate makes a return to the States for 2011. In contrast, Buick seemed heck-bent on terminating all the long-running and familiar nameplates when they redesigned their cars during the last decade.
In their view, GM had to kill off one of them (Buick or Pontiac); but the decision either way would have some consequences. Killing off Buick would have meant walking away from a more profitable market (China) whereas killing off Pontiac meant discontinuing some good-selling but cheaper models (Vibe and G6) that, for the most part (except for the Vibe, Solstace and G8) already existed elsewhere in GM's (mostly Chevy's) line-up.
Worth noting: killing off the Pontiac G8 placed GM in breach of an earlier agreement they had with Holden to sell X number of cars in the U.S. GM is rectifying that (and avoiding some damage to its CAFE fleet) with its tentative launch (to the fleet/police market only) of the Holden-based Caprice sedan for 2011.
|Quoting Ken777 (Reply 8):|
It is stupid that GM/Caddy cannot deliver the DeVille line at a high quality, very competitive level. Thought it was queer when they changed the name from a very well known brand to bloody initials.
I wasn't completely thrilled about Cadillac changing their model names either (Lincoln's now doing similar as well); BUT, to their credit, they did the change a little more gradual and there's some small hint
of a connection with at least the first letter of the model-name's initials.
First and foremost, unlike Buick, the name changes (except for maybe the (dare I say it) Catera/CTS) did NOT take place at the same time as a major restyle. This allowed people to get familiar with the new naming convention as it related to each respective model.
Second, as earlier stated, the first letter of the 3 stood for the previous name: DTS for Deville, STS for Seville (the STS and SLS designations were originally trim-level suffixes) and CTS for Catera. Worth noting: unlike the former-mentioned two models, the Catera-CTS transition involved a one-year gap (Catera gone after 2001 and the all-new CTS debuting in 2003). Nonetheless, one familiar w/Cadillac's earlier model names still had SOME sort of connection with the newer model names. For 2011, it appears that the previously-gradual transition has now gone out the window with the new XTS sedan replacing the 2010 DTS sedan.
Buick, OTHO, renamed EVERY one of their models that underwent a redesign midway through the previous decade. The long-running Century/Regal were both replaced with an all-new LaCrosse (which had to use a different name (Allure) in Canada because in French, the word was slang for somethng of a sexual nature). Both the Park Avenue and long-running (since 1959) LeSabre were replaced with an all-new sedan called Lucerne; which is being discontinued for 2011 BTW. Even the Rendezvous (one of the first of the so-called CUVs) was replaced with an all-new model called the Enclave.
That type of quick, across-the-board renaming/redesigning convention ultimately led to a complete disconnect within the division and probably caused some confusion among past Buick buyers who were seeking newer models. On the other end of the buyer spectrum, its mission of enticing newer (and younger) buyers wasn't as successful as originally hoped or planned. So Buick, in The States, got hit saleswise on both ends of the buyer spectrum IMHO as a result of their approach to renaming every vehicle.
Thread Title: GM Posts Largest Quarterly Profit Since 2004
It's worth noting that in 2004, all Buicks were still using their older names and the only Cadillacs using the 3-letter initials were the CTS (which rolled out for 2003) and the SRX cross-over made it debut. All other Caddies still used their older, more familiar names.
[Edited 2010-08-13 08:58:36]
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