Since I'm on Verizon, I did not consider it when I was on the search for a new phone. But if you are not on Verizon, want a pure Android experience, fast updates, and a high-end smartphone with a low-end price tag, it's a keeper.
I did not consider the HTC One because I was after as pure of an Android experience one could get on Verizon. Like the hardware (forward-facing speakers, which I'm surprised isn't featured on all tablets if not phones), but not crazy about Sense.
It's as close to a Nexus phone you could possibly get without getting a Nexus phone. Updates are about on par with the Nexus phones, and is essentially a pure Android experience with added features. Battery life smokes anything out on the market; I got 40 hours off of one charge with my normal usage. Contributing to this number is Active Notifications, which allows you to see the time and most recent notification without lighting up all of the screen's pixels (black=off). Touchless Control is very helpful, but since it is basically a portal to Google Voice Search, it is a bit slow, and I wish it would make a sound when it activates. Sizewise, it is a small phone compared to the others out there, but it still feels "right."
Similar to the Moto X, but without LTE.