Back in the day - in the 1960s and 1970s when I lived in India, if you owned a vehicle you owned one of two domestics - either the FIAT 1100 (D) series models or the HAL Ambassador.
The Ambassador was considered a bit more luxurious (!) a bit more expensive than the FIAT 1100 (built under license by
PAL/India), but then it really varied, since people would outfit their vehicles with so much aftermarket stuff, it would put SEMA to shame.
I remember that my uncle used to own a
PAL/FIAT 1100D with actual Dual Air Horns that he installed just for show - (a-la the Rolls Royce air horns).
Both cars would be gussied up with all sorts of chrome treatments, etc., making them (in my opinion) more gaudy than they already were.
Considering the seriously anemic performance of both vehicles, I am still surprised that they would get over some of the 'ghats' - the steep hilly, unimproved mountain roads in some parts of India, back then.
I remember people could pack 6-8 passengers into one of the 1100s or the Ambassadors as Taxis and they could still manage to move at 35+mph on the roads.
Reference:
http://en.wikipedia.org/wiki/Fiat_1100
http://en.wikipedia.org/wiki/Hindustan_Ambassador
The strangest modification to an 1100D that I ever saw, was that someone had managed to convert it to a "rally car" - now keep this in perspective - a car with barely 50bhp, inline-4-cylinder rear wheel drive car, body-on-frame, flimsy little thing attempting to go up against the Audi Quattro Rallye cars of the day.
-Nick