By "local," I mean city/state/province level.... someone even your fellow countrymen have likely never heard of, but everyone in your town or district would know.
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For me, I'm channeling my time in White Castle, Louisiana, USA back in the early '90s.
There, we had a news anchor by the name of Vernon Roger (that's pronounced "ROH-zjay," for you non-Cajun types)
He was also a well-known cook, from a family with restaurants throughout the state. On Fridays, he'd devote some time to highlighting classic Cajun and Creole recipes, which was a local must-see among many a Louisianian.
He tragically committed suicide in 2002, after losing both his wife and his job in the same week.

Here he was in happier times, cooking up some frogs.
And at 2:51, his locally famous catch phrase of "Mmmm-mm! Tonnerre mais ca c'est bon!"
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Post some of your areas' cultural icon personas.
