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Kiwirob
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New Coca Cola Branding MEH?

Thu Apr 21, 2016 10:31 am

Not sure I like what they have done, anyone else have any opinions?

 
coolian2
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 10:38 am

Not really a bother to me, I like the idea.

I did think the black and silver branding was working for the Zero/Diet, but if they can pull it off and keep it under the one iconic red with the type highlights, good for them.

I'm sure everyone will handle it fine.
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Braybuddy
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 10:43 am

Nice cans, shame about the content . . .  
 
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TheFlyingDisk
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 11:48 am

A nice solid red on black, silver & green. Not bad.

Quoting Braybuddy (Reply 2):
Nice cans, shame about the content . . .

Well, in moderation it's not that bad, especially Coke Zero.
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Aeroflot777
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 11:57 am

Why is there a need to market two versions of Diet Coke (light vs. diet)? It's the same exact drink, right?
 
steman
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 12:07 pm

Quoting Aeroflot777 (Reply 4):
Why is there a need to market two versions of Diet Coke (light vs. diet)? It's the same exact drink, right?

I wonder it too, although I think the taste is different, the Zero being much closer in taste to the standard one, at least I think so.
Why not just leave the Zero as low calories one?
 
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Aeroflot777
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 12:10 pm

Quoting steman (Reply 5):
the Zero being much closer in taste to the standard one, at least I think so.

Zero is a completely different drink, which contains Acesulfame Potassium.

I was referring to Diet Coke vs. Coca-Cola Light - which I believe is the exact same drink just under different names for different countries.
 
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 1:12 pm

Quoting Aeroflot777 (Reply 6):
I was referring to Diet Coke vs. Coca-Cola Light - which I believe is the exact same drink just under different names for different countries.

I think I remember I read that for the german speaking countries Light is used because Diet is too close to Diät, which Cola thinks has a rather negative meaning, so they used light.
 
Kiwirob
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 1:32 pm

Kinda surprising Life is still around, it arrived here and went fairly quickly. Is it the same in other markets? I didn't like the taste at all.

[Edited 2016-04-21 06:34:12]
 
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Francoflier
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 1:47 pm

I get where they're coming from.

They had all these cans and bottles with different colors. One for the Diet, one for the Zero, on for the Life, there were even some decaffeinated versions as well as vanilla and lime flavored versions (at least in some countries).

It was becoming confusing, so they brought everything back under the same, hugely recognizable, color and theme, with limited color variations on the cans to identify the different products.
From a marketing standpoint, I think it's pretty smart.

As for the rest, I don't know. I'm not they're biggest customer as I drink maybe 20 oz of Coke per year...
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1337Delta764
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 2:44 pm

I expect this will flop, as people will confuse the different versions. I remember the November 2011 fiasco where regular Coke cans were changed to white for the holidays, which caused many to confuse them with Diet Coke. This led Coke to introduce a red version of the holiday cans a month later.
 
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 3:07 pm

Quoting KiwiRob (Thread starter):
Not sure I like what they have done, anyone else have any opinions?

It looks like a cheap copy of a coca cola.
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DocLightning
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 3:12 pm

Coca-Cola's branding (originally designed by Lippincott, I think) has always been timeless and classic. It's one of the few brands where major changes to the visual image are ALWAYS a bad idea (McDonald's is the only other one I can think of).

This is not a good idea.
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 3:40 pm

Quoting DocLightning (Reply 12):
It's one of the few brands where major changes to the visual image are ALWAYS a bad idea

It isn't really a major change, though, just an update. The only thing the original can is missing is the little swoop ribbon thing. If anything, it strengthens the classic brand by doing away with all those different colored cans and consolidating them with the same familiar color and text. McDonalds has done rebranding like this as well- they've kept the arch over the years but updated their restaurant interiors and food packaging. If they keep everything the same for fear of damaging their 'classic' brand, it runs the risk of becoming old and stale.
 
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moo
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 3:41 pm

Quoting Aeroflot777 (Reply 6):
I was referring to Diet Coke vs. Coca-Cola Light - which I believe is the exact same drink just under different names for different countries.

Coke and its derivatives actually have many many different formulations depending on what country you buy it in, as different countries have different "safe levels" of many of Cokes non-natural ingredients, requiring different formulations depending on the market.

The main difference tho is the use of HFCS vs cane sugar, or different artificial sweeteners depending on allowed levels.
 
Alias1024
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 3:41 pm

Quoting DocLightning (Reply 12):

But is isn't a major change to the flagship brand. Regular Coca-Cola is in a red can with the timeless cursive word mark. It has retained the two key pieces recognized world wide, the cursive script, and the white lettering on red background. Personally, from the pictures the cans look a little basic and overly minimalist, but I'll reserve a final opinion until seeing them in person.

All they've done is try to more closely align the other versions (zero, cherry, etc...) with the flagship brand.
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Aesma
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 3:59 pm

I think it's a good idea.

Light vs Diet : light in France, it's a word that people understand and used on everything with lower fat/calories. Diet wouldn't be understood, and the literal translation to "régime" would make it unappealing.

Coke Life : I don't really like the taste, and after looking at the content and realizing it has lots of sugar still, I won't be buying it again. Either I take a zero, or if I indulge in sugar a regular, no need for half measures.
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DocLightning
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 5:08 pm

Quoting Alias1024 (Reply 15):
But is isn't a major change to the flagship brand. Regular Coca-Cola is in a red can with the timeless cursive word mark. It has retained the two key pieces recognized world wide, the cursive script, and the white lettering on red background. Personally, from the pictures the cans look a little basic and overly minimalist, but I'll reserve a final opinion until seeing them in person.

They got rid of the wave, and that was an integral part of the branding. In fact, a red background with that wave alone would symbolize Coca-Cola.

I think they're going to regret this.
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Alias1024
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 5:58 pm

Quite true that the wave was a long standing part of their branding, having been introduced in 1969, but I just don't feel it is that big of a change. I'm surprised it's gone, but I don't think it will be a big thing in the end as far as the success of this rebranding.

I do think there's a chance they decide to bring the wave back, as it allowed for more flexibility in their advertising and branding.

I also think they could regret bringing the other brands closer to the original Coca-Cola. I see why they did it, but it does introduce the risk of muddying the clean waters of the Coca-Cola brand. I'll be interested to see how the new advertising portrays the non-original brands.
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Aeroflot001
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 6:10 pm

Quoting Aesma (Reply 16):
Light vs Diet : light in France, it's a word that people understand and used on everything with lower fat/calories. Diet wouldn't be understood, and the literal translation to "régime" would make it unappealing.

That's it, I always noticed this as a kid, when I would go on vacation to Argentina and see Coca Light, I would be left scratching my head wondering "Is the word Dieta too much or something" and later on I understood that yes it basically is.
In the U.S. and other markets that use Diet instead of light we are just used to it since we've grown up with the brand. But at the same time, I can't really imagine the word diet being added to other brands. Imagine Diet Oreos or Diet Milanos haha
 
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 7:44 pm

Quoting Aeroflot777 (Reply 6):
I was referring to Diet Coke vs. Coca-Cola Light - which I believe is the exact same drink just under different names for different countries.

In shops in Europe, I've seen many food products labeled light when they contain less calories. Perhaps, marketing-wise, diet makes more sense in the U.S. and some other crountries.
 
Kiwirob
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 8:23 pm

Quoting moo (Reply 14):
Coke and its derivatives actually have many many different formulations depending on what country you buy it in, as different countries have different "safe levels" of many of Cokes non-natural ingredients, requiring different formulations depending on the market.

My wife's brother is a sailor, he had some African cokes with real sugar, it was all but undrinkable, I can't remember drinking coke like this before, the calorie count was double a regular Norwegian coke, not that I drink coke since I'm a Pepsi guy. I couldn't finish the can.
 
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fallap
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 8:36 pm

The green is tastless, Zero is tasteless, and so is Light

I do love an ice-cold Coca Cola, served in a moist 25cl/33cl glass bottle on a hut sunny day, accompanied by a light meal.
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DocLightning
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 9:43 pm

Quoting fallap (Reply 22):
The green is tastless, Zero is tasteless, and so is Light

The shade of green they chose is...not a good one. It's a puce-green the color of pea soup. They should have gone with a brilliant chlorophyll green.
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AirPacific747
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RE: New Coca Cola Branding MEH?

Thu Apr 21, 2016 10:22 pm

For me it's not a problem with the new branding.

Quoting KiwiRob (Reply 8):

The problem with Coca Cola Life is that it's neither Light nor as good as the real Coca Cola, but something in between. So I don't know who would actually buy life. If I want zero calories, I'll go with light/zero, and if I want the best taste, then I'll go with the original Coca Cola.
 
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RE: New Coca Cola Branding MEH?

Fri Apr 22, 2016 12:36 am

Quoting DocLightning (Reply 17):
They got rid of the wave, and that was an integral part of the branding. In fact, a red background with that wave alone would symbolize Coca-Cola.

The wave can be a part of their corporate identity without having it on cans. I don't think the wave is forever gone. They're just hopping on the minimalist bandwagon for a few months/years. Think eurowhite paint schemes, but for soda cans. And not nearly as long as AF has kept it.
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1g
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RE: New Coca Cola Branding MEH?

Fri Apr 22, 2016 12:56 am

I honestly like the new designs better, especially the all red classic coke can. Not a big fan of the "Original Taste" writing at the top, though, would be better if they just dropped that.
 
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TheFlyingDisk
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RE: New Coca Cola Branding MEH?

Fri Apr 22, 2016 1:18 am

On the whole Light vs. Diet issue - I do believe that is a health regulation thing, in that certain countries have more stringent regulations on any food items marked Diet. Hence in those countries Diet Coke is called Coke Light, but the formula remains the same.

Coke Zero on the other hand, is a different formulation that's much closer to sugared Coke. IIRC, Coke Light is closer in formulation to New Coke.
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Airstud
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RE: New Coca Cola Branding MEH?

Fri Apr 22, 2016 1:40 am

Quoting DocLightning (Reply 12):
This is not a good idea.

But as a doc, don't you think the same thing about the product?

I haven't had a sip of it since 1989. #zits
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DocLightning
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RE: New Coca Cola Branding MEH?

Fri Apr 22, 2016 1:43 am

Quoting Airstud (Reply 28):

But as a doc, don't you think the same thing about the product?

Not exactly a health food, no. But then again, they haven't tried to brand themselves as a health food in a long time.

It is good for nausea, though.
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LH748
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RE: New Coca Cola Branding MEH?

Sun Apr 24, 2016 7:13 pm

Never tried Coke Life and never will. Don't really see the point in having it as it's not even close to being a low calorie beverage. I'd rather have the original Coke if I'm not looking at calories.
I'm not sure about the design. Looks alright and I understand that they wanna use the brand's red but honestly, everyone knows that a Diet Coke is silver and Coke Zero is black. They are kinda brands of their own and that was always fine for me. No need to change.
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diverted
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RE: New Coca Cola Branding MEH?

Thu Apr 28, 2016 1:56 am

Quoting moo (Reply 14):
Coke and its derivatives actually have many many different formulations depending on what country you buy it in, as different countries have different "safe levels" of many of Cokes non-natural ingredients, requiring different formulations depending on the market.

The main difference tho is the use of HFCS vs cane sugar, or different artificial sweeteners depending on allowed levels.

THIS

Here Coke is made with sugar, instead of HFCS...I can't stand American soda..HFCS ruins it. mind you, a few years back, a buddy was going to school in Michigan and everyone was raving about how you could get "old school" Pepsi and Dr. Pepper made with real sugar. It was just the same stuff we have here...But, they all loved it, so I can't be the only person who won't drink soda (pop up here ps) that has HFCS instead of sugar as the 2nd ingredient 
 
Cadet985
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RE: New Coca Cola Branding MEH?

Thu Apr 28, 2016 2:35 am

As an American, I prefer the "American" sodas made overseas. They taste better IMHO, and even though it baffles my doctors, the pure sugar has a minimal impact on my blood sugar levels, whereas we all know what HFCS does.

Also...if you like the sodas with pure sugar and you're in America, the time to buy is NOW. HFCS cannot be made Kosher for Passover, so any sodas that are Kosher for Passover will be non-HFCS.

Marc
 
Kiwirob
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RE: New Coca Cola Branding MEH?

Thu Apr 28, 2016 6:22 am

Quoting Cadet985 (Reply 32):
HFCS cannot be made Kosher for Passover, so any sodas that are Kosher for Passover will be non-HFCS.

So during passover US beverage manufacturers change the recipie to make them kosher? Surely that's not economically viable.
 
coolian2
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RE: New Coca Cola Branding MEH?

Thu Apr 28, 2016 10:01 am

Quoting KiwiRob (Reply 33):
So during passover US beverage manufacturers change the recipie to make them kosher? Surely that's not economically viable.

If I recall correctly Kosher Coke is sold in bottles with yellow highlights. I think they just run a line on sugar but keep making the standard corn syrup drinks at the same time.
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cjg225
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RE: New Coca Cola Branding MEH?

Thu Apr 28, 2016 10:35 am

The fact that Coke Life still exists is mind-boggling. It tastes so bad.

Conversely, there's nothing like Coca-Cola Classic. Sprite may be my favorite soda overall, but Coke Classic is a very close second.

I don't get people who think regular colas taste the same. I can *smell* the difference between the major cola brands. No need to even do the taste-test.
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winterlight
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RE: New Coca Cola Branding MEH?

Thu Apr 28, 2016 2:51 pm

They all rot teeth just the same regardless of the tin colour.
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cjg225
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RE: New Coca Cola Branding MEH?

Thu Apr 28, 2016 3:25 pm

Quoting winterlight (Reply 36):
They all rot teeth just the same regardless of the tin colour.

If you don't practice proper oral hygiene, sure.
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kiwiandrew

RE: New Coca Cola Branding MEH?

Thu Apr 28, 2016 11:00 pm

Isn't this a bit like rearranging the deckchairs on the Titanic?
 
coolian2
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RE: New Coca Cola Branding MEH?

Thu Apr 28, 2016 11:04 pm

Quoting winterlight (Reply 36):
They all rot teeth just the same regardless of the tin colour.

There's always got to be someone who's holier than thou.
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LMP737
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RE: New Coca Cola Branding MEH?

Fri Apr 29, 2016 12:05 am

They can rebrand all they want. It wont change the fact that sales are down and don't appear to be picking up anytime soon.
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Cadet985
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RE: New Coca Cola Branding MEH?

Fri Apr 29, 2016 1:26 am

Quoting KiwiRob (Reply 33):
So during passover US beverage manufacturers change the recipie to make them kosher? Surely that's not economically viable.
Quoting coolian2 (Reply 34):
If I recall correctly Kosher Coke is sold in bottles with yellow highlights. I think they just run a line on sugar but keep making the standard corn syrup drinks at the same time.

The KFP bottles only have Yellow lids, as seen in this link http://www.ebay.com/itm/PASSOVER-COK...item1a127f7030:g:8XMAAOSwZ8ZW70kZ.

Kiwi -

I'm not sure if they run a line, or import the soda from Israel, as the recipe with cane sugar is the norm over there.

Honestly, I don't see why Coke, Pepsi, RC, etc. don't just go regular sugar permanently over here. It tastes much better.

Marc
 
N1120A
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RE: New Coca Cola Branding MEH?

Sun May 01, 2016 9:42 am

Quoting KiwiRob (Thread starter):
Not sure I like what they have done, anyone else have any opinions?

I think it is terrible and confusing. They don't appear to have gone this way in the US. In fact, we have these really fun cans for Diet Coke right now that some designer did.

Quoting Aeroflot777 (Reply 4):
Why is there a need to market two versions of Diet Coke (light vs. diet)? It's the same exact drink, right?

It is just naming.

Quoting steman (Reply 5):
I wonder it too, although I think the taste is different, the Zero being much closer in taste to the standard one, at least I think so.
Why not just leave the Zero as low calories one?

The reason is that Diet Coke is really well loved and still very popular.

Quoting Aeroflot777 (Reply 6):
I was referring to Diet Coke vs. Coca-Cola Light - which I believe is the exact same drink just under different names for different countries.

It isn't the exact same. At all. Coke Light tastes quite different from Diet Coke. The only places where you can get decent Diet Coke are the US, UK and Canada. In fact, prior to the introduction of Coke Zero, Coke Light was sort of a combination of what is now Coke Zero and Diet Coke.

Quoting Luxair747SP (Reply 7):
I think I remember I read that for the german speaking countries Light is used because Diet is too close to Diät, which Cola thinks has a rather negative meaning, so they used light.

Diet doesn't work in a lot of languages, so it is called light basically anywhere that isn't predominantly English speaking. An exception is Quebec, where they have dual labeling and call it Coke Diète.

Quoting DocLightning (Reply 12):
Coca-Cola's branding (originally designed by Lippincott, I think) has always been timeless and classic. It's one of the few brands where major changes to the visual image are ALWAYS a bad idea (McDonald's is the only other one I can think of).

This is not a good idea.

Agreed.

Quoting diverted (Reply 31):
Here Coke is made with sugar, instead of HFCS..

Actually, HFCS is also used in Canada, though not as often as in the US.

Quoting KiwiRob (Reply 33):
So during passover US beverage manufacturers change the recipie to make them kosher? Surely that's not economically viable.

No. They simply run a supply of Coke that is sweetened with cane/beet sugar, instead of HFCS. They only sell it in 2 liter bottles, to reduce cost.

Quoting Cadet985 (Reply 32):
Also...if you like the sodas with pure sugar and you're in America, the time to buy is NOW. HFCS cannot be made Kosher for Passover, so any sodas that are Kosher for Passover will be non-HFCS.
Quoting coolian2 (Reply 34):
If I recall correctly Kosher Coke is sold in bottles with yellow highlights. I think they just run a line on sugar but keep making the standard corn syrup drinks at the same time.

Coke imported from Mexico can be found in just about every state now. If you buy the KFP labeled Coke, you are stuck with 2 liter bottles.

Quoting Cadet985 (Reply 41):
I'm not sure if they run a line, or import the soda from Israel, as the recipe with cane sugar is the norm over there.

Why on earth would they bring it all the way from Israel? That would be a massive cost. If they imported it (they don't), they could just bring it from Mexico, for significantly cheaper. The Coca-Cola recipe has been certified Kosher for more than 80 years, so all they would need is a line they had cleaned of kitnyot or one that never sees it (like in Mexico).

Quoting Cadet985 (Reply 41):
Honestly, I don't see why Coke, Pepsi, RC, etc. don't just go regular sugar permanently over here. It tastes much better.

Cost. HFCS is cheaper than cane/beet sugar, thanks to massive sugar subsidies in the US. Sugar is significantly more expensive in the US than any other country.
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N867DA
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RE: New Coca Cola Branding MEH?

Sun May 01, 2016 3:09 pm

Quoting N1120A (Reply 42):
Cost. HFCS is cheaper than cane/beet sugar, thanks to massive sugar subsidies in the US. Sugar is significantly more expensive in the US than any other country.

This is the right answer. But stores sell Pepsi Throwback for the same price as regular Pepsi even though it's sweetened with sugar. I wonder who eats the cost.
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Kiwirob
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RE: New Coca Cola Branding MEH?

Sun May 01, 2016 6:07 pm

Quoting Cadet985 (Reply 41):


Honestly, I don't see why Coke, Pepsi, RC, etc. don't just go regular sugar permanently over here. It tastes much better.

Marc

I tried an African coke a wee while back besides being significantly sweeter than regular Norwegian coke the calorie count was off the charts, around 600 for a 335ml serving.

Anyway I'm a Pepsi, green monster and monster the Dr guy.
 
Cadet985
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RE: New Coca Cola Branding MEH?

Tue May 03, 2016 2:51 am

Quoting KiwiRob (Reply 44):
Anyway I'm a Pepsi, green monster and monster the Dr guy.

I'll pretty much drink any cola, but it grinds my gears when I go into a bar, order a Rum and Coke, and hear back, "Is Pepsi okay?" In most cases, it is, but the drink is known as Rum and Coke, not Rum and Pepsi. It's like ordering a Jack Daniels and getting off brand whiskey.

Marc
 
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Aeroflot777
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Joined: Mon Mar 22, 2004 2:19 pm

RE: New Coca Cola Branding MEH?

Tue May 03, 2016 7:27 am

Quoting Cadet985 (Reply 45):
It's like ordering a Jack Daniels and getting off brand whiskey.

One would argue Jack Daniels itself is already off brand whiskey   
 
Kiwirob
Topic Author
Posts: 13032
Joined: Mon Jun 13, 2005 2:16 pm

RE: New Coca Cola Branding MEH?

Tue May 03, 2016 2:09 pm

Quoting Aeroflot777 (Reply 46):
One would argue Jack Daniels itself is already off brand whiskey

You wouldn't mix Coke with Scotch or Irish whiskey but bourbon with Coke is fine.
 
SB744
Posts: 25
Joined: Tue May 10, 2016 11:17 pm

RE: New Coca Cola Branding MEH?

Wed May 11, 2016 6:17 pm

If I recall correctly, some years ago I recall seeing a Pepsi product called Pepsi Plus that was infused with "vitamins and minerals"?
 
User avatar
Polot
Posts: 10717
Joined: Thu Jul 28, 2011 3:01 pm

RE: New Coca Cola Branding MEH?

Wed May 11, 2016 6:33 pm

Quoting SB744 (Reply 48):
If I recall correctly, some years ago I recall seeing a Pepsi product called Pepsi Plus that was infused with "vitamins and minerals"?

That was Diet Coke Plus (or Coca Cola Light Plus depending on market).

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