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readytotaxi
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AirAsia sorry for Ad gaff, "Get off in Thailand"

Wed Mar 27, 2019 6:12 pm

I think this is one of those "Lost in translation" things.

https://www.bbc.co.uk/news/world-australia-47694416

Myself I see the innocent side of it first and then the Aussie p.o.v. , promoting sex tourism is a bit strong I feel.
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osiris30
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Joined: Sat Sep 30, 2006 10:16 am

Re: AirAsia sorry for Ad gaff, "Get off in Thailand"

Wed Mar 27, 2019 6:14 pm

readytotaxi wrote:
I think this is one of those "Lost in translation" things.

https://www.bbc.co.uk/news/world-australia-47694416

Myself I see the innocent side of it first and then the Aussie p.o.v. , promoting sex tourism is a bit strong I feel.


Oh good lord... yet another 'my feelings are hurt' storm in a tea-cup by people whose job appears to be nothing more than getting offended by ANYTHING. I have often felt that people who see lude meanings in this like this are telling more about themselves than the statement.
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
ricq
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Re: AirAsia sorry for Ad gaff, "Get off in Thailand"

Wed Mar 27, 2019 6:18 pm

I think it was unintentional and that it's pretty clear that it is a bad translation and that the proofreaders were not native English speakers or they would never had let it go through. Any native English speaker would have known what this meant. For those who don't:

From the Urban Dictionary: https://www.urbandictionary.com/define. ... =get%20off

Get off
1. Slang term that is most likely to have originated from Britain meaning to make out, pull or have casual sex.

2. To masturbate or have an orgasm.
If someone is able to 'get off' to something, they find it sexually arousing.

3. To enjoy something, most often used to express the 'high' attained by the use of drugs or else sexual relief.
1. "Jason got off with Jackie at that party last night- did you hear?"
"Wow really?! I am shocked! Shocked, I say!"

2. a) "Gee, I could really get off to some gay porn right now."

b) "I get off fourteen times a day!"
 
PSAatSAN4Ever
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Re: AirAsia sorry for Ad gaff, "Get off in Thailand"

Wed Mar 27, 2019 6:24 pm

Another nominee in the "Chevy Nova" awards, which used to be presented annually to the worst in translations in international business. It is named after the Chevrolet model that, in Spanish, literally means "no go". Two others I can remember: "Nothing sucks like an Electrolux" iss my favorite (only rumored of, most probably pulled at the last moment), and American Airlines' original ad touting business class to Latin America, hoping to tell people to "fly in leather". It was translated literally into "vuela en cuero", fly in skin, or as it was interpreted, "fly naked".

However, "get off in Bangkok" sounds like a person is being deplaned for some reason. Forget the subtext - it's a dumb motto.
 
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kjeld0d
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Re: AirAsia sorry for Ad gaff, "Get off in Thailand"

Wed Mar 27, 2019 7:36 pm

readytotaxi wrote:
I think this is one of those "Lost in translation" things.

https://www.bbc.co.uk/news/world-australia-47694416

Myself I see the innocent side of it first and then the Aussie p.o.v. , promoting sex tourism is a bit strong I feel.



Possible rebrand idea -- Kathoey Pacific Airways
 
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trpmb6
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Re: AirAsia sorry for Ad gaff, "Get off in Thailand"

Wed Mar 27, 2019 7:43 pm

Definitely an oops, and i think the majority of people will see the lighter side of it and it will end up being a net positive for AirAsia in the end. Not to detract from the human trafficking side of it - which is certainly deplorable - but it's quite clear that was not AirAsia's intention.
 
ScottB
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Re: AirAsia sorry for Ad gaff, "Get off in Thailand"

Wed Mar 27, 2019 9:09 pm

readytotaxi wrote:
I think this is one of those "Lost in translation" things.

https://www.bbc.co.uk/news/world-australia-47694416

Myself I see the innocent side of it first and then the Aussie p.o.v. , promoting sex tourism is a bit strong I feel.


Nah, I'm pretty sure it was entirely intentional to invoke the double entendre in this case. I think accusing Air Asia X of promoting sex tourism is a bit ridiculous; rather, they were playing up a bit of humor based on the fact that Thailand is rather infamous for being a destination for sex tourism.
 
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TheFlyingDisk
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Joined: Mon Jun 09, 2008 12:43 pm

Re: AirAsia sorry for Ad gaff, "Get off in Thailand"

Wed Mar 27, 2019 9:56 pm

This is the same airline that once advertised "Cheap enough to say, Phuket I'll go".

Definitely not a mistranslation, but clearly intended. The cynic in me thinks they planned the outrage...

https://me.me/i/cheap-enough-to-say-phu ... 3-19089443
I FLY KLM+ALASKA+QATAR+MALAYSIA+AIRASIA+MALINDO
 
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Braybuddy
Posts: 6647
Joined: Fri Aug 20, 2004 8:14 pm

Re: AirAsia sorry for Ad gaff, "Get off in Thailand"

Wed Mar 27, 2019 10:52 pm

This is the new Puritanism folks. Air Asia are a fun airline, and it's a shame that they apologised.
 
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T18
Posts: 266
Joined: Sat Jan 31, 2009 12:28 am

Re: AirAsia sorry for Ad gaff, "Get off in Thailand"

Thu Mar 28, 2019 3:42 am

PSAatSAN4Ever wrote:
Another nominee in the "Chevy Nova" awards, which used to be presented annually to the worst in translations in international business. It is named after the Chevrolet model that, in Spanish, literally means "no go". Two others I can remember: "Nothing sucks like an Electrolux" iss my favorite (only rumored of, most probably pulled at the last moment), and American Airlines' original ad touting business class to Latin America, hoping to tell people to "fly in leather". It was translated literally into "vuela en cuero", fly in skin, or as it was interpreted, "fly naked".

However, "get off in Bangkok" sounds like a person is being deplaned for some reason. Forget the subtext - it's a dumb motto.


Bad news, The Nova one isn't true -https://www.snopes.com/fact-check/chevrolet-nova-name-spanish/
I still think Nothing Sucks like an Electrolux was intended though ;)
“Racing's important to men who do it well. When you're racing, it's life. Anything that happens before or after is just waiting.” ― Steve McQueen (Le Mans) 1971

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