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PVH to sell Speedo North America business to Pentland Group

Posted: Sat Jan 11, 2020 4:10 am
by 1337Delta764
http://www.adweek.com/brand-marketing/p ... llion/amp/

Looks like PVH will be selling its Speedo North America business to Pentland Group, reuniting it with Speedo International.

I'm a bit surprised by this move since I would have thought Speedo was one of PVH's stronger Heritage Brands and is probably the highest priced brand in the Heritage Brands portfolio. Perhaps PVH wants to save money on royalty fees to Speedo International. I wouldn't think Speedo would be a weaker brand than say, Arrow.