Let me guess... John Wayne was a White Man who loved women and smoked cigarettes, therefore his image is threatening to triggered So-Cal snowflakes!!
I'm from So-Cal by the way.
He was a WW2 draft dodger, not unknown with US right wing blowhards who otherwise love a war.
Using his Hollywood connections to avoid service.
Post war, a blowhard 'patriot' ironically appearing in many (largely crap) WW2 movies and that unintentional comedy in 1968, to rally support for Vietnam, 'The Green Berets'. Truly a masterstroke in bad timing. 'Your what this is all about son', Wayne's grizzled, ageing character tells a young Vietnamese kid. About the time of Mai Lai and released after the Tet Offensive.
He railed against 'commies' and 'hippies' not wanting to be drafted for an undeclared war, how silly of them not to have the connections to avoid service in a declared one which started with an attack on a US base.
Also a keen supporter of the drunk Senator McCarthy and his latter day witchfinding.
Not long after his death, aside from his smoking habit, his cancer may have also been caused by the risible 1956 'The Conqueror' where he played, no really, Genghis Khan. That will work, a very limited actor, typecast due to those limitations, playing him?
It was shot in Utah, the site of at least 11 (above ground in those days) atomic tests being just a short distance away, just a few years before.
Over the next few years, of the 220 cast and crew, over 100 would suffer cancers, including rare ones, many fatal. Howard Hughes, who bankrolled this turkey, even shipped in 60 tons of extra soil for the shoot. It was radioactive.
When this emerged not long after Wayne's death, one DoD spokesman apparently responded, 'oh no, don't tell me we killed The Duke'.
Still, who would not want to be 'John Wayne' the 'tough guy' if you were born Marion Robert Morrison.