https://theconversation.com/vegan-dairy ... ext-153564
But if new rules known as Amendment 171 are approved, producers will not be able to use terms or imagery on packaging which refer to or evoke dairy products.
If interpreted broadly, the amendment could prevent them from including claims or denominations such as “dairy”, “creamy”, “yoghurt-style dessert” or “does not contain milk”. They would also be unable to use packaging designs that call to mind dairy products, such as yoghurt pots or milk cartons. Even simply showing climate impact by comparing the carbon footprint of their products with dairy equivalents could become illegal.
Some states in the US have tried to pass similar regulation, although some of the more onerous versions have been successfully avoided on free speech grounds.