Sat Dec 01, 2001 2:20 am
The 707 and DC-8 were rivals, as were the 737 and DC-9 a bit later.
Douglas, having been a market leader in the 1950's with it's DC range of piston engined airliners got a shock when the 707 came out, but they responded fast and well.
Before, long-haul fleets were either Lockheed or Douglas, brand loyalty helped Douglas maintain a significant market share with the DC-8.
But by the late 1960's, Boeing had pulled ahead. The 707 outsold the DC-8 nearly 2 to 1, the DC-9 had the early short-haul market, but the 727 then 737 were giving Boeing a critical mass that Douglas could not match. Despite selling over 500 DC-8's, the programme was losing Douglas money, now they had to compete with the 747, and even Lockheed were coming back with the L1011.
McDonnell taking over Douglas seemed a good fusion of two companies, but the civil division would always play second fiddle to the McDonnell military division moneyspinner.
So by the early 1970's, despite a good market share and product range, the DC jets were already becoming niche contenders to an unstoppable Boeing.
Then Airbus was formed, few gave it a chance against Boeing, but they had the advantage of starting with a clean sheet, not reliant on updating older models. Ironically, that's how Boeing compared to Douglas in the late 1950's.