aviationjunky wrote:When I worked for G4 a few months back, we had begun a shift in marketing toward larger airports to get a larger customer base, which in turn would lead to larger profit. The first big move was CVG. The original plan was into DAY, but CVG offered more gates and times. They opened DAY anyway just last month. Anyways, they were looking at markets like SEA (they were looking to drop BLI even though its one of their largest profit markets), IAH/HOU (they hadn't decided on which to fly but I believe they were leaning toward HOU because it's cheaper), SLC (they were looking to drop both PVU and ODG if it offered more profit), RDD, ATL, BHM, BOS/PVD (PVD looked like it was going to be the winner only because it was cheaper), and the last one was JFK/LGA/EWR and it looks like they chose EWR. When I left LGA was the one they wanted most due to its proximity to the city, but I guess EWR was cheaper.
The plan was:
SLC-AUS or IAH/HOU (depending on if IAH/HOU happened or not)
ATL-CVG or DAY
ATL-AUS or IAH/HOU (depending on if IAH/HOU happened or not)
From PVD, MCO and TPA markets are already served by WN/B6 and WN respectively. Fares are already on the lower side and are often cheaper on AA with a connection in CLT/DCA. I imagine WN would defend their turf at PVD and their flyer base is incredibly loyal. Those two routes make little sense IMOH.