Gemuser wrote:Qantas16 wrote:Gemuser wrote:I assume you're joking, but wouldn't that be amazing to watch? Would absolutely destroy NZ/VA/UA/DL/FJ on the Oz-USA market. I'm not sure if QF could realistically run a JQ 700 seat A380 + a QF A380 though, not everyday on the same route. Maybe a F/J/W only 789 and then an all-Y JQ A380.... Certainly nothing like that (to that scale) had been done before and would be interesting to see how the market reacts.
I am NOT joking! IMHO it would be completely possible and would use the existing A380s to their full potential. There would be a need for VERY good product differentiation to prevent it cannibalising other QF services because the aim is to grow the market AND make a profit. A 700-850 seat A380 would be cramped sure but if made not too cramped and run on the ULCC principle I believe it would work. It would attract NO premium traffic, but that's the "out of the box" thinking IMHO the QF Group needs. Other differentiations could include a business unfriendly schedule, say arrival after it possible to check into your hotel (late afternoon?) and a departure a couple of hours after you have to vacate your hotel (lunch time?), not connection friendly, other things premium passengers want. It would be a pure tourist/VFR service, maybe extend it to LHR?
QF may have to make some adjustments as. Maybe drop Y and have Y+ as their base product at close to todays Y prices with the JQ service taking the bottom feeders. You can make money on them IF your costs are low enough and JQ AND the A380 should do that. Done properly I can see both a QF & JQ AQ380 from SYD/MEL daily, BNE maybe less than daily, maybe not.
Obviously there are aspects to this I have no information on and much would have to be worked out, but IMHO it could be done AND NOT damage the QF brand.
Given QF International is currently profitable, and likely a lot of this comes from North American operations, what incentive do they have to shake the market like that? QF have a very comfortable with AA to feed passengers on both ends, and this seems to work. Now if QF were making a loss and getting slammed by competition from UA/VA/DL/NZ then maybe this would be something to look at. But as it stands, I just don't see the incentive. There is an obvious possibility it would make more money for them but it's such a huge risk on such a lucrative market that I can't see them doing it. I struggle to think of an action more dramatic than that that has been taken by an airline before (well maybe grounding your whole fleet due to an industrial dispute )