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KarelXWB
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ANA starts A380 marketing campaigns

Mon Oct 03, 2016 9:44 am

ANA launches its first A380 marketing campaign, called "Paint the Plane" contest. Everyone is invited to create a special livery for the whalejet, the winner of the contest will see its livery painted on the A380 and will get round-trip air tickets.

ANA All Nippon Airways’ new aircraft Airbus A380, the double-deck aircraft with the capacity of over 500 seats, will fly to Hawaii the land of paradise, together with the winner’s personal paint design in spring 2019.

1) Your design will be painted on the ANA’s A380.
2) A pair of round-trip air tickets between Tokyo (Haneda/Narita) and Honolulu on ANA operating flights.

Entry Period: From October 7 (Fri) to November 30 (Wed), 2016
Eligibility: Everyone can enter.
How to Enter: Submit your entry by post, or through this website.

Selection Method: The grand prize winner will be selected by the ANA Contest Executive Office.
Announcement Date: February 2017.


Source
https://ana-a380contest.jp/en/
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United Airline
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 9:55 am

So it means that the A380 will fly with ANA and not Vanilla Air?

Wonder if they will get a few more and make it up to 6-10 if they are happy with the initial 3.
 
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N14AZ
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 10:07 am

United Airline wrote:
So it means that the A380 will fly with ANA and not Vanilla Air?

That's what I asked myself as well...
 
Eyad89
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 10:20 am

Even though it always seemed unlikely for me, but I think they will order me now.
 
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Clipper101
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 10:25 am

2018 is drawing near, they (ANA) should be now starting to work with AIB & other suppliers in defining those aircraft to ANA specifications.
 
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Francoflier
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 11:10 am

Clipper101 wrote:
2018 is drawing near, they (ANA) should be now starting to work with AIB & other suppliers in defining those aircraft to ANA specifications.


Well, at least they've already asked the public for the paintscheme...
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raylee67
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 11:54 am

If ANA puts them in high density config with 650+ seats with a small section of business class, it would work well on routes like NRT-HNL and NRT-HKG. Unfortunately for Airbus, I don't think ANA would need more A380 though.
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jumbojet
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 12:59 pm

raylee67 wrote:
If ANA puts them in high density config with 650+ seats with a small section of business class, it would work well on routes like NRT-HNL and NRT-HKG. Unfortunately for Airbus, I don't think ANA would need more A380 though.



They really don't even need the 3 they are getting now. These 3 planes stem from the 'Skymark' days in which 6 A380's were going to be built for Skymark. ANA cut some sort deal with airbus in order to keep 3 of the whale jet. The A380 basically only works well for one airline.
 
kriskim
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 1:09 pm

United Airline wrote:
So it means that the A380 will fly with ANA and not Vanilla Air?


I guess it will be NH operated, it says "ANA A380", with one of the terms and conditions stating that "the ANA logo will be added to the final design".
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tvh
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 1:24 pm

raylee67 wrote:
Unfortunately for Airbus, I don't think ANA would need more A380 though.


They could use more if they are allowed to use them from HND.
 
JA786A
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 1:56 pm

United Airline wrote:
So it means that the A380 will fly with ANA and not Vanilla Air?


ANA Holdings never said that they will be operated by Vanilla Air. They even said right after the official announcement of the purchase that the A380s will have First Class, so it's be pretty unlikely that Vanilla Air will operate them, isn't it?
 
frmrCapCadet
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 2:17 pm

This is turning into what economists call a natural experiment. ANA is 'stuck' with three of these beasts, and has a plan that may work. Airbus and lessors will be watching with some interest.
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TC957
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 4:37 pm

The graphic designers amongst us A-netters can have a field day here !
And please - no more negative stuff about how ANA is going to be stuck with unwanted 3 A380's and the like.
I for one really hope they'll love them, wonder why they haven't bought any already and hope they go on to order a few more.
 
SonOfABeech
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 4:50 pm

Planey McPlaneface ;)
 
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Dutchy
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 6:42 pm

Nice a special painted A380, must be the biggest plane ever with a special livery. Kudos for ANA for using this marketing tool.
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United Airline
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 6:43 pm

JA786A wrote:
United Airline wrote:
So it means that the A380 will fly with ANA and not Vanilla Air?


ANA Holdings never said that they will be operated by Vanilla Air. They even said right after the official announcement of the purchase that the A380s will have First Class, so it's be pretty unlikely that Vanilla Air will operate them, isn't it?


Umm....... that means they might go for a few more for US/European routes if they are happy with them. I see them operating around 6-12 in the long run
 
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Dutchy
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 6:50 pm

United Airline wrote:
JA786A wrote:
United Airline wrote:
So it means that the A380 will fly with ANA and not Vanilla Air?


ANA Holdings never said that they will be operated by Vanilla Air. They even said right after the official announcement of the purchase that the A380s will have First Class, so it's be pretty unlikely that Vanilla Air will operate them, isn't it?


Umm....... that means they might go for a few more for US/European routes if they are happy with them. I see them operating around 6-12 in the long run


Don't think so, but I do hope more A380's will be sold.
Many happy landings, greetings from The Netherlands!
 
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SQ22
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 7:05 pm

JA786A wrote:
United Airline wrote:
So it means that the A380 will fly with ANA and not Vanilla Air?


ANA Holdings never said that they will be operated by Vanilla Air. They even said right after the official announcement of the purchase that the A380s will have First Class, so it's be pretty unlikely that Vanilla Air will operate them, isn't it?


Correct, they never mentioned JW. I would have expected NQ, but it was discussed here and some members were convinced that they will never be operated by NH itself but JW. It seems like the bird is getting a bit more attention by NH as anticipated. Quite interesting.
 
UltimoTiger777
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 9:18 pm

I would hope one of these aircraft replaces the 747 Pokemon jets. The last two of those (with the full paintjob not just Pokemon on top of the ANA livery) were truly stunning!

https://www.youtube.com/watch?v=o9vXkcZISLA
 
a380787
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 9:21 pm

ANA placing the A380 on NRT-HNL plus impending launches of daytime HND-HNL by 3 carriers would give UA the perfect excuse to exit NRT-HNL on their own metal, and entirely hand it over to their JV partner.
 
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Revelation
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 11:15 pm

TC957 wrote:
And please - no more negative stuff about how ANA is going to be stuck with unwanted 3 A380's and the like.
I for one really hope they'll love them, wonder why they haven't bought any already and hope they go on to order a few more.


Maybe one should hope that Airbus finds a few more customers that it can hold by the short and curlies till they buy a few more A380s too?

And before anyone gets too snooty, I'm sure Boeing would have done the same thing in the same situation.

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Stitch
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Re: ANA starts A380 marketing campaigns

Mon Oct 03, 2016 11:40 pm

United Airline wrote:
So it means that the A380 will fly with ANA and not Vanilla Air?


They're likely going to be operated by Air Japan, which is the ANA subsidiary that serves Hawaii from the Home Islands. And Air Japan's livery is identical to ANA's with the exception of a small "Air Japan" logo on the fuselage so it would meet the PR criteria.


United Airline wrote:
Wonder if they will get a few more and make it up to 6-10 if they are happy with the initial 3.


I still believe this is unlikely. Just one of the A380s they are getting will offer more seats than they currently fly on their twice-daily 767-300ERs. So three of them is going to be a tremendous increase in daily capacity. I can only assume ANA is going to use the seat-mile cost advantage to undercut Japan Airline's fares and capture a significant amount of charter traffic.
 
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flee
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Re: ANA starts A380 marketing campaigns

Tue Oct 04, 2016 12:51 am

frmrCapCadet wrote:
This is turning into what economists call a natural experiment. ANA is 'stuck' with three of these beasts, and has a plan that may work. Airbus and lessors will be watching with some interest.
I think ANA is giving it the best chance of success - the sector is about 7 hours flight time and sits in the economic sweet spot of the A380. So if ANA can fill the plane up with pax and cargo, it should be profitable.
 
United Airline
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Re: ANA starts A380 marketing campaigns

Tue Oct 04, 2016 3:50 am

If they do well on the Hawaiian routes I wonder if they can put them on flights to LAX, JFK etc? Also is 3 economical at all? Perhaps 6 make more sense?

My 2 cents.

What's the difference between Air Japan and ANA?
 
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Stitch
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Re: ANA starts A380 marketing campaigns

Tue Oct 04, 2016 4:12 am

United Airline wrote:
If they do well on the Hawaiian routes I wonder if they can put them on flights to LAX, JFK etc?


They could, but it would again be a doubling (at minimum) of daily capacity. ANA runs very low-seat count 777-300ERs right now and I expect their 777-9s will also be far closer to 300 seats than 400.


United Airline wrote:
What's the difference between Air Japan and ANA?


Little. The planes are owned by ANA, are in ANA's livery and operated with ANA crews.
 
theasianguy
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Re: ANA starts A380 marketing campaigns

Tue Oct 04, 2016 4:46 am

I don't see ANA ordering more A380s in the future. This was just part of the Skymark deal, and putting them on HNL seems like the most effective use of the aircraft for high volume, low yield tourist traffic.
It's very unlikely we will see the A380 on routes to LAX, JFK, LHR, FRA. ANA has always maintained very premium heavy, low density configurations for their key markets. One A380 offers more capacity than their double daily 77Ws to LAX, JFK, FRA, ORD (only 250 seats on average). Heck, even some international 747s were <300 seats. Operating double daily from both HND and NRT is advantageous for schedule frequency, and ability to capture both O&D and transit traffic. HND currently lacks gate space to handle multiple A380s.
There is certainly an argument that routes such as LAX and SFO could use some more capacity. That is what they ordered the 777X is for. If the A380 were to be deployed yields would suffer dramatically, but an increase of around 40 seats with the 777X seems reasonable by 2020.
 
TheHeathrowFlye
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Re: ANA starts A380 marketing campaigns

Tue Oct 04, 2016 5:13 am

In the future could they also fly to LHR and LAX with the 380 if there is high demand?
 
United Airline
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Re: ANA starts A380 marketing campaigns

Tue Oct 04, 2016 5:55 am

LAX I think so. Not sure about LHR. Are they doing well on the LHR run?

Umm if they perform well I suppose they might get a few more. If SQ can make it work I am sure they can. NRT and HND are super busy.

They should make the A380 a very luxurious bird

My 2 cents
Last edited by United Airline on Tue Oct 04, 2016 7:14 pm, edited 1 time in total.
 
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keesje
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Re: ANA starts A380 marketing campaigns

Tue Oct 04, 2016 8:12 am

3 Seems too few.

When ANA keeps focusing on using 777 for the majority of long haul flights,

they can have 8-10 A380s for real high capacity/ slot restricted flights (LAX, LHR, HNL, FRA) growing over the years.

Image

Narita is stuffed with A380 these days.
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trent1000
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Re: ANA starts A380 marketing campaigns

Tue Oct 04, 2016 11:31 am

Interesting thread topic; I asked about the same idea a few years ago & was flamed for supposedly suggesting such a juvenile idea, that I knew nothing about the detailed workings of marketing and design and blah blah blah and NOW, we have NH proposing the very thing I asked about... This competition (from NH) does not surprise me in the least, given their amazing (and cute) liveries of the past - the Pokemon series of aircraft. I hope they choose something that really makes NH stand out on the A380. What a canvas!!! Inside and out.
 
n729pa
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Re: ANA starts A380 marketing campaigns

Tue Oct 04, 2016 11:45 am

United Airline wrote:
LAX I think so. Not sure about LHR. Are they doing well on the LHR run?

They should make the A380 a very luxurious bird


I don't know the answer to that unfortunately, but if you try and book a flight with ANA then they also give you the cheaper option of flying over MUC or BRU and picking up an ANA flight from there. (JAL do a similar thing via HEL or CDG I think it was). These are not code share flights either, by ANA own metal so if they didn't dilute the LHR loads via an European hub could that justify a A380 direct from LHR? Possibly not but it would be interesting to know.
 
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Stitch
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Re: ANA starts A380 marketing campaigns

Tue Oct 04, 2016 9:23 pm

keesje wrote:
3 Seems too few.

When ANA keeps focusing on using 777 for the majority of long haul flights,

they can have 8-10 A380s for real high capacity/ slot restricted flights (LAX, LHR, HNL, FRA) growing over the years.


NH is flying 777-300ERs with just over 200 seats to those airports so I have to ask are they growing all that much? The 777-9's they have on order will allow for some growth.
 
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gatibosgru
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Re: ANA starts A380 marketing campaigns

Tue Oct 04, 2016 9:29 pm

trent1000 wrote:
Interesting thread topic; I asked about the same idea a few years ago & was flamed for supposedly suggesting such a juvenile idea, that I knew nothing about the detailed workings of marketing and design and blah blah blah and NOW, we have NH proposing the very thing I asked about... This competition (from NH) does not surprise me in the least, given their amazing (and cute) liveries of the past - the Pokemon series of aircraft. I hope they choose something that really makes NH stand out on the A380. What a canvas!!! Inside and out.


Welcome to Airliners.net, where everyone knows better than you at all times. :mrgreen:
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KarelXWB
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Re: ANA starts A380 marketing campaigns

Tue Oct 25, 2016 8:30 am

Well this is getting interesting:

Japanese media reporting ANA will operate the A380 from Tokyo Narita, not Tokyo Haneda, at least initially. Haneda restrictions remain.


https://twitter.com/winglets747/status/ ... 7149136896
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Stitch
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Re: ANA starts A380 marketing campaigns

Tue Oct 25, 2016 3:03 pm

Well Air Japan operates their Hawaii flights out of Narita so even if the restriction had been lifted, ANA might very well have still chosen Narita.
 
a380787
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Re: ANA starts A380 marketing campaigns

Tue Oct 25, 2016 3:09 pm

The NRT part has always been certain since HND never really made concrete plans to allow the A380 at all. With this deployment, ANA might climb to #1 market share on the overall Tokyo-Honolulu market, but JAL and HA retains the advantage in terms of Hawaii to secondary Japan.
 
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LAXintl
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Re: ANA starts A380 marketing campaigns

Mon Mar 06, 2017 5:44 am

Here is the winner.

Plane to be introduced spring 2019 named "Flying Honu"

Image

Press release
http://www.ana.co.jp/group/pr/201703/20170306.html
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downdata
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Re: ANA starts A380 marketing campaigns

Mon Mar 06, 2017 5:47 am

Hmmmmmmmm
 
ERAU Pilot
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Re: ANA starts A380 marketing campaigns

Mon Mar 06, 2017 5:49 am

Hmmm. To be honest, I think it makes the A380 look better!
 
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N14AZ
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Re: ANA starts A380 marketing campaigns

Mon Mar 06, 2017 6:17 am

Nice idea, but it looks as if the turtle has two pairs of eyes, the drawn eyes and the cockpit windows...
 
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BreninTW
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Re: ANA starts A380 marketing campaigns

Mon Mar 06, 2017 6:40 am

N14AZ wrote:
Nice idea, but it looks as if the turtle has two pairs of eyes, the drawn eyes and the cockpit windows...


I thought the cockpit windows looked like nostrils! Quite fascinating what different people see in the same picture.
 
chies1
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Re: ANA starts A380 marketing campaigns

Mon Mar 06, 2017 6:54 am

Hi All, my first post here, but just want to you know that my son and I created the "Stephen+Cayden" design which is one of the 4 runners-up. We didn't win but glad that we can represent airliners.net readers!
 
sibibom
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Re: ANA starts A380 marketing campaigns

Mon Mar 06, 2017 6:56 am

That is beautiful!
 
ikramerica
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Re: ANA starts A380 marketing campaigns

Mon Mar 06, 2017 7:01 am

BreninTW wrote:
N14AZ wrote:
Nice idea, but it looks as if the turtle has two pairs of eyes, the drawn eyes and the cockpit windows...


I thought the cockpit windows looked like nostrils! Quite fascinating what different people see in the same picture.

Totally nostrils. Sea turtles have large nostrils. The smaller sea turtles painted on the back half have black nostrils.
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MileHFL400
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Re: ANA starts A380 marketing campaigns

Mon Mar 06, 2017 7:09 am

That's the most interesting paint job I think I've seen so far on the A380! Cool!
Thanks and best Regards
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An767
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Re: ANA starts A380 marketing campaigns

Mon Mar 06, 2017 7:42 am

LAXintl wrote:
Here is the winner.

Plane to be introduced spring 2019 named "Flying Honu"

Image

Press release
http://www.ana.co.jp/group/pr/201703/20170306.html


Ohh look a whale painted as a whale how cute :( even if it is supposed to be a turtle

An767
If its got wings put me on it. If it floats on water take it away
 
rbavfan
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Re: ANA starts A380 marketing campaigns

Mon Mar 06, 2017 7:51 am

theasianguy wrote:
I don't see ANA ordering more A380s in the future. This was just part of the Skymark deal, and putting them on HNL seems like the most effective use of the aircraft for high volume, low yield tourist traffic.
It's very unlikely we will see the A380 on routes to LAX, JFK, LHR, FRA. ANA has always maintained very premium heavy, low density configurations for their key markets. One A380 offers more capacity than their double daily 77Ws to LAX, JFK, FRA, ORD (only 250 seats on average). Heck, even some international 747s were <300 seats. Operating double daily from both HND and NRT is advantageous for schedule frequency, and ability to capture both O&D and transit traffic. HND currently lacks gate space to handle multiple A380s.
There is certainly an argument that routes such as LAX and SFO could use some more capacity. That is what they ordered the 777X is for. If the A380 were to be deployed yields would suffer dramatically, but an increase of around 40 seats with the 777X seems reasonable by 2020.


Then ANA would most likely go premium heavy if used on those routes. So it would not be more capacity than the double 77W. Quit comparing high density config against premium config routes. Most likely LAX/JFK/LHR/FRA are 212 seat premium layouts. Heavy premium would be around 400 in ANA premium config. Just under double capacity.
 
airbazar
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Re: ANA starts A380 marketing campaigns

Mon Mar 06, 2017 7:56 am

Stitch wrote:
NH is flying 777-300ERs with just over 200 seats to those airports so I have to ask are they growing all that much? The 777-9's they have on order will allow for some growth.

Are they doing that because there is a huge demand for premium seats, or because there isn't enough demand for Y seats? If it's the former then they may be leaving Y passengers "on the table" and the A380 would allow them, not only to expand the premium cabin on those routes but to also grow their Y passenger numbers. The biggest problem with the A380 is that it needs consistent large numbers of premium passengers. If an airline has that, the Y seats are easy to fill.
 
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hongkongflyer
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Re: ANA starts A380 marketing campaigns

Mon Mar 06, 2017 9:15 am

It means the plane will be operated under ANA's brand, rather then Vanila?
 
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KarelXWB
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Re: ANA starts A380 marketing campaigns

Mon Mar 06, 2017 9:27 am

At first sight the livery looked like a whale, but it appears to be a turtle.

I'm surprised to see the ANA titles on the fuselage, people claimed the A380s would have no visible association with ANA.
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