LupineChemist wrote:N717TW wrote:[
The more likely situation, in the short term is slowly merging brand identities in soft-products. You are already seeing this with the LH Group and AF-KL outside their home markets where check-in desks, lounges, etc are slowly being combined under one brand or under a joint brand. I would expect that at some point we'll see "Senator Lounge" and "Galleries Lounge" being the respective brand for all airlines in the respective company. Club World might become the universal brand for IAG business class and then you start to see things without an Iberia or BA logo but with a "Club World" logo.
IAG has already said that they want the same interior across BA/IB/EI. I'd imagine with I2 and VY as well.
Frankly its what makes the most sense. Create products for cost/income/luxury levels and use the brand for regional differences for same or nearly exact same product. This is exactly what Unileaver (Hellmann's vs. Bestfoods mayo), P&G (Dawn dishsoap vs Fairy) and Frito-Lay (Lay's vs. Walkers) do.