FriscoHeavy wrote:The tail is good, but they need more color on the fuselage and engines.
doug_or wrote:If someone saw the tailblob, absent the context of a Qantas aircraft, how many hundred guesses would they need to make before saying "kangaroo"?
undertheradar wrote:ummm.the gold trim has bean 'lost' for years!!!
tayser wrote:From the QF Newsroom:
polaris wrote:Unfortunately, that kangaroo on the tail is slowly fading into nothing more than a squiggle.
Planetalk wrote:All in all very underwhelming, especially given their own hype.
I'd love to know how much they spent on this re-branding. How is this going to bring a single cent in new revenue? I'd be pissed if I were a shareholder. A less identifable kangeroo and 'new, modern' typeface, which as always just means generic and less attractive. The usual story, hire some consultants at great cost for a re-branding, which management is then commited to going through with even when they can't come up with anything better than the status quo. Because management can never admit mistakes I imagine the consultants weren't helped by their brief which probably wasn't much more than 'give us modern yeh, something for the youtube generation!!!' or some such nonsense.
As for their much hyped 'extra room' in economy. It's an extra inch compared to their A380s, which actually makes it comparable to the pitch most carriers already have in their A380s, as Quantas are towards the bottom of the comofrt rankings currently for long haul. But with 787 seat widths. Yeh, really 'designed for the longer distances'.
God I hate marketing!
vhtje wrote:Why make it only so slightly bigger? It looks odd.
tayser wrote:From the QF Newsroom:
[A roo could be designed and angled to look like the letter 'T'.
I'd like to see how the QANTAS name would look on the side of the fuselage if the current letter 'T' was replaced with a red roo in a similar shape?
trent1000 wrote:You know it's supposed to be a kangaroo... So stylised now that "Oantas" (The capital "O" is new, too, right?) is now confusing passengers who think they're boarding an Air Asia aircraft... Innovation, yes, but as for brand recognition... What is that thing on the tail?
bunumuring wrote:Wow wow wow...
Bit of a shock. My first reaction is that I hate it. Absolutely hate the new font and the 'streamlined' tail... And my pet hate of belly titles AND mixed fonts for the titles... AND all of those unnecessary bits and pieces like e 'vintage' rounded under the cockpit windows...
The kangaroo is looking as meaningless as the AIr Asia tail logo... Actually this new scheme screams LCC to me in every way. It's a mess of ideas and looks like it was rushed and hobbled together... Maybe different 'creative minds' all wanting a recognisable piece of the action to hang their hat on.
So so so disappointing.
I would love Alan Joyce to justify why the livery had to change in the first place...
The only thing I remotely like is the slash of silver : the 'edge' forward of the red tail.
A sad day for Qantas in my opinion.
A330freak wrote:I don't quite get why they need a new/revised livery, I think the former one is still fresh and they've yet to even repaint the entire fleet into the 2007 livery revision.
The fact that 30 per cent of seats – and roughly half the cabin space – has been given over to business and premium economy highlights that these ultra long-haul routes would be in demand by business and premium leisure travellers.
“We think on the routes that we are looking at that, the premium end is going to be sought after – direct flights as we’ve said on some of these routes have a lot of premium traffic and Qantas will be offering a unique proposition,” Joyce said.
“Therefore we think it is going to be very heavily patronised by business and premium economy customers. That’s what makes the economics of these services work.
“A lot of airlines have over 300 seats on the same aircraft. Some of the low-cost carriers have over 375 seats on this aircraft. It shows you that we are designing it with comfort in mind for long-haul flights like Perth to London, Sydney to Chicago, Melbourne to Dallas. We want to make sure that people have comfort appropriate for long-haul travel.”
na wrote:Overall I like it. Not in the sense of "great" though. The tail design has improved with the silver streak and 3D-look of the ´roo. However, the "Spirit of Australia" subtitles are in a condensed, "vertical" font, which is working against the horizontal look of an airplane.
KarelXWB wrote:tayser wrote:From the QF Newsroom:
Wait, did they really remove the hands of the roo? The kangaroo is becoming more and more abstract, soon you won't recognize it anymore.
Military Aircraft Every type from fighters to helicopters from air forces around the globe
Classic Airliners Props and jets from the good old days
Flight Decks Views from inside the cockpit
Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior
Cargo Aircraft Pictures of great freighter aircraft
Government Aircraft Aircraft flying government officials
Helicopters Our large helicopter section. Both military and civil versions
Blimps / Airships Everything from the Goodyear blimp to the Zeppelin
Night Photos Beautiful shots taken while the sun is below the horizon
Accidents Accident, incident and crash related photos
Air to Air Photos taken by airborne photographers of airborne aircraft
Special Paint Schemes Aircraft painted in beautiful and original liveries
Airport Overviews Airport overviews from the air or ground
Tails and Winglets Tail and Winglet closeups with beautiful airline logos