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Planetalk
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 3:06 am

All in all very underwhelming, especially given their own hype.

I'd love to know how much they spent on this re-branding. How is this going to bring a single cent in new revenue? I'd be pissed if I were a shareholder. A less identifable kangeroo and 'new, modern' typeface, which as always just means generic and less attractive. The usual story, hire some consultants at great cost for a re-branding, which management is then commited to going through with even when they can't come up with anything better than the status quo. Because management can never admit mistakes I imagine the consultants weren't helped by their brief which probably wasn't much more than 'give us modern yeh, something for the youtube generation!!!' or some such nonsense.

As for their much hyped 'extra room' in economy. It's an extra inch compared to their A380s, which actually makes it comparable to the pitch most carriers already have in their A380s, as Quantas are towards the bottom of the comofrt rankings currently for long haul. But with 787 seat widths. Yeh, really 'designed for the longer distances'.

God I hate marketing!
 
skyhawkmatthew
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 3:13 am

We appear to be rapidly approaching singularity in HKG...

Image

Image
Qantas - The Spirit of Australia.
 
DFW789ER
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Re: Qantas 787 Cabin & Routes Reveal

Thu Oct 27, 2016 3:16 am

FriscoHeavy wrote:
The tail is good, but they need more color on the fuselage and engines.


They could have put the kangaroo on the engines. Looks like the winglets will remain red. Didn't ki e the fong at first, but a decent upgrade.
 
DFW789ER
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 3:20 am

doug_or wrote:
If someone saw the tailblob, absent the context of a Qantas aircraft, how many hundred guesses would they need to make before saying "kangaroo"?


The same could be said about just about any euro-white scheme. It's not that bad.
 
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allrite
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Re: Qantas 787 Cabin & Routes Reveal

Thu Oct 27, 2016 3:27 am

undertheradar wrote:
ummm.the gold trim has bean 'lost' for years!!!


Yeah, I only noticed that when I looked at tayser's post of the liveries through the years! In my defence I usually see the undersides of the aircraft when they fly overhead. At least the new design will make it easier to spot the repainted aircraft from below. :)
I like artificial banana essence!
 
kabq737
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 3:55 am

Huh...there's nothing really wrong with the livery there's just nothing really right with it either. It doesn't really give the airline a unique brand. Just lots of Euro white and a shiny tail. Maybe it's just me but it reminds me of the new AS livery in some ways.
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CXfirst
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 4:06 am

I'm a big fan of the font (of "QANTAS"), and the new livery in general. A more modern look, while still obviously Qantas. However, the only thing I don't really like is the font of the "Spirit of Australia", which in my opinion is a little too bland, and doesn't really bring anything to the livery.

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qf002
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 4:28 am

I'm pretty devastated to be honest. They've taken what was a unique, timeless brand and turned it into a pile of corporate mush that pretty much looks the same as everything else out there. Oh well.

787 seats didn't live up to the hype. Really disappointed to see them lose some of their unique styling touches (ie the horizontal bars on the Y seats) and the updates in J are really only cosmetic. I'm not expecting much from the new W seat judging by the announcements today. Just more bland, corporate mush.

Quite sad to see QF lose some of those little touches that just made them feel a bit different and a tiny bit quirky in what is generally a very corporate and beige industry.
 
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climbing230
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 4:31 am

This new livery on Qantas looks simple and sleek.Was just thinking how would it look if the kangaroo was painted in the very same shade of silver and white on the aft of the fuselage in such a manner that the roo gets an embossed impression , to otherwise encounter the eurowhite scheme
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EK413
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 4:37 am

I was really looking forward to today's unveiling. QF certainly went to great lengths keeping this under wraps and the only give away was the routing and departure time under complete darkness to prevent any leaking media. Job well done!

EK413
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KrustyTheKlown
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 5:03 am

tayser wrote:
From the QF Newsroom:

Image


To me it seems no livery since the 3rd one has been an improvement (Qantas needs to bring back the kangaroo-dragon one to all its planes and not only to a one-off).

The newest logo looks like something I expect to find on the side of some knock-off Nike sneakers.
Last edited by KrustyTheKlown on Thu Oct 27, 2016 5:10 am, edited 1 time in total.
 
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richcam427
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 5:08 am

Finally! A redesign that doesn't make me want to bleach my eyes!
 
polaris
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 5:49 am

Unfortunately, that kangaroo on the tail is slowly fading into nothing more than a squiggle.
 
alasizon
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 5:56 am

polaris wrote:
Unfortunately, that kangaroo on the tail is slowly fading into nothing more than a squiggle.

Seriously, if you remove it out of context (and yes people will say you will never see it outside of an airplane tail), can you still call it a kangaroo? It looks like a ripoff of Mizuno's logo.
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seahawk
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 5:59 am

The Kangaroo is becoming less and less a Kangaroo with each "improvement". Cutting off the forearms is a mistake imho. With the shading it could be anything when seen out of context.
 
Sydscott
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 6:27 am

Planetalk wrote:
All in all very underwhelming, especially given their own hype.

I'd love to know how much they spent on this re-branding. How is this going to bring a single cent in new revenue? I'd be pissed if I were a shareholder. A less identifable kangeroo and 'new, modern' typeface, which as always just means generic and less attractive. The usual story, hire some consultants at great cost for a re-branding, which management is then commited to going through with even when they can't come up with anything better than the status quo. Because management can never admit mistakes I imagine the consultants weren't helped by their brief which probably wasn't much more than 'give us modern yeh, something for the youtube generation!!!' or some such nonsense.

As for their much hyped 'extra room' in economy. It's an extra inch compared to their A380s, which actually makes it comparable to the pitch most carriers already have in their A380s, as Quantas are towards the bottom of the comofrt rankings currently for long haul. But with 787 seat widths. Yeh, really 'designed for the longer distances'.

God I hate marketing!


I couldn't agree more with you. They've gone with the same awesome business class and the same old economy seat. That was to be expected. What we really wanted was a route announcement which, because it wasn't part of today, makes it relatively boring. As for the re-branding I don't know why they bothered.
 
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Braybuddy
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 6:37 am

vhtje wrote:
Why make it only so slightly bigger? It looks odd.

This is a feature of all typefaces. It's to counter an optical illusion, and pertains to letters with curved top or bottom surfaces. Because of the curvature, the eye only sees an average: if they were exactly the same height as the rest of the font they would actually look smaller. It's something similar to when the letters V and A are next to each other they have to be spaced incorrectly to make them seem right, though this is not so much a problem nowadays with computer technology.

I like the refresh: it's a smart tweaking of one of the most iconic and recognisable liveries in the world, though I don't know if dropping the kangaroo's arm is an improvement. I don't know why they dropped the metallic stripe last time round, but it's good to see it back.
 
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DELTA711
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 6:48 am

I like it... a refreshed looked but still keeping to the basic livery most have come to love...
 
coolian2
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 6:48 am

I had to open this thread on my tablet because I couldn't spot the difference on my phone. I like it.

Also wash wwaah it's euro white wwaah. HELLO? IT'S QANTAS
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jetsetterusa
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 7:02 am

does anyone know the flight number of the ferry of the A330?
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winterlight
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 7:07 am

Boof wrote:
Is there an accidental reveal of another retro roo?? The VJet tail in the image above shows a 737 fuselage???


Someone stole all the winglets from the 737s & A330s.
Question everything. Trust no-one.
 
qf002
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 7:11 am

jetsetterusa wrote:
does anyone know the flight number of the ferry of the A330?


QF6004.
 
andrej
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 7:40 am

Poor Kangaroo.They could have kept it more defined. Otherwise, I like the new font. Yet it could have been more bold. Having said that, it is still far from the Wunala Dreaming (on their 744)! Now, that would be great new livery. :)
 
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KarelXWB
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 7:40 am

tayser wrote:
From the QF Newsroom:

Image


Wait, did they really remove the hands of the roo? The kangaroo is becoming more and more abstract, soon you won't recognize it anymore.
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vhqpa
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 7:41 am

I was wondering what was going on with the winglets. It appears the unfortunate amputee only appears on the inside winglets with the outside staying solid red. On the repainting video of QPJ it clearly shows the kangaroo painted on the inside winglets. Probably just as well think it would a bit too much having all these little kangaroos all over the place.
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angusjt
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 7:45 am

One thing I liked about QF's existing livery is that it looked excellent no matter what it flew on, whether it was an a330, 767, Q400, 717, F100 it looked great, I don't think this livery will look as good on an a380 or a Fokker 100
 
Mumrik
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 8:01 am

It looks good, I like the modernization of this livery.
One thing is the Roo on the tail, I think the previous one did look a little better. But it's a nice modification.
Aircraft enthusiast and model custom maker
 
oldannyboy
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 8:05 am

Sorry, my two cents..

It barely looks average at best to me. The older livery was way, way better. They should have invested the money elsewhere...
The new font is horrible -it totally lacks "speed" and is incongruous with the flowing lines of the stylized kangaroo.... And.. talking about the poor old roo... they've killed it..it lacks recognition and.. his arms.. :-( Looks very "blah" to me. Not a fine job. As is often the case, a good design doesn't need a re-design.
Oh, and the new red is terrible. It totally detracts from the "Australian earth redness" of the older designs... it's almost maroon. What a sad little shambolic mess.
It just kills me to think that "professionals" have actually been gifted a fat check for such a sloppy job.
 
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KarelXWB
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 8:17 am

downdata wrote:
OK. Alright. So they just changed the font.


And they chopped off the hands of the kangaroo!
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oldannyboy
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Re: Qantas 787 Cabin & Routes Reveal

Thu Oct 27, 2016 8:48 am

[A roo could be designed and angled to look like the letter 'T'.

I'd like to see how the QANTAS name would look on the side of the fuselage if the current letter 'T' was replaced with a red roo in a similar shape?

[/quote]

Let us pray NOT.... it's already getting hard to recognise the poor animal for what it is...
 
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winterlight
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 8:52 am

I think the old tail should have been retained.

Image
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seahawk
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 9:15 am

The new kangaroo is 50% Kangaroo and 50% the foot of an ostrich.

Image
 
trent1000
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 9:25 am

You know it's supposed to be a kangaroo... So stylised now that "Oantas" (The capital "O" is new, too, right?) is now confusing passengers who think they're boarding an Air Asia aircraft... Innovation, yes, but as for brand recognition... What is that thing on the tail?
 
Clarkxwb
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 9:59 am

The initial 789 route will reportedly be an existing 744 route
 
coolian2
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 10:01 am

trent1000 wrote:
You know it's supposed to be a kangaroo... So stylised now that "Oantas" (The capital "O" is new, too, right?) is now confusing passengers who think they're boarding an Air Asia aircraft... Innovation, yes, but as for brand recognition... What is that thing on the tail?

Have you even seen a Qantas plane before this thread?
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dougbr2006
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 10:01 am

The Roo looks more like a bat now, geeeeze!!!!!!
 
bunumuring
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 10:22 am

Wow wow wow...
Bit of a shock. My first reaction is that I hate it. Absolutely hate the new font and the 'streamlined' tail... And my pet hate of belly titles AND mixed fonts for the titles... AND all of those unnecessary bits and pieces like e 'vintage' rounded under the cockpit windows...
The kangaroo is looking as meaningless as the AIr Asia tail logo... Actually this new scheme screams LCC to me in every way. It's a mess of ideas and looks like it was rushed and hobbled together... Maybe different 'creative minds' all wanting a recognisable piece of the action to hang their hat on.
So so so disappointing.
I would love Alan Joyce to justify why the livery had to change in the first place...
The only thing I remotely like is the slash of silver : the 'edge' forward of the red tail.
A sad day for Qantas in my opinion.
(No) Cheers,
Bunumuring.
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A330freak
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 10:24 am

Video of the aircraft being painted.
https://www.youtube.com/watch?v=aLy-bjluqZQ

The logo also changes from a triangular shape to a shape resembling the vertical stabiliser of an aircraft (image from Qantas's Facebook page)
Image
https://www.facebook.com/Qantas/photos/ ... =1&theater

And here's a closeup of the nose which has the retro flying Kangaroo logo (and has arms!!!!!). The font used for the aircraft name is also that from the 1970s/early1980s livery.
Image
picture from --> https://twitter.com/SydneyAirport/statu ... 8038017024

I like quite a few aspects of the new livery such as the grey on the tail and kangaroo, belly logo, paint on the insides of the winglets and retro roo logo on the nose but what were they thinking with the amputated roo!! :(

I don't quite get why they need a new/revised livery, I think the former one is still fresh and they've yet to even repaint the entire fleet into the 2007 livery revision.
Last edited by A330freak on Thu Oct 27, 2016 10:31 am, edited 1 time in total.
 
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qf789
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 10:29 am

bunumuring wrote:
Wow wow wow...
Bit of a shock. My first reaction is that I hate it. Absolutely hate the new font and the 'streamlined' tail... And my pet hate of belly titles AND mixed fonts for the titles... AND all of those unnecessary bits and pieces like e 'vintage' rounded under the cockpit windows...
The kangaroo is looking as meaningless as the AIr Asia tail logo... Actually this new scheme screams LCC to me in every way. It's a mess of ideas and looks like it was rushed and hobbled together... Maybe different 'creative minds' all wanting a recognisable piece of the action to hang their hat on.
So so so disappointing.
I would love Alan Joyce to justify why the livery had to change in the first place...
The only thing I remotely like is the slash of silver : the 'edge' forward of the red tail.
A sad day for Qantas in my opinion.
(No) Cheers,
Bunumuring.


I was actually hoping that they would do a different livery for the 787's a bit like what CZ has done with their 787's, something different from the rest of the fleet, maybe they will do one in Wunula Dreaming, one can hope anyway
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na
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 10:34 am

Overall I like it. Not in the sense of "great" though. The tail design has improved with the silver streak and 3D-look of the ´roo. However, the "Spirit of Australia" subtitles are in a condensed, "vertical" font, which is working against the horizontal look of an airplane. It´ll be ok on the big jets, A380 and 744, but not so much on the longish one-deckers.
The kangeroo will appear on "most" types engines. Looks like the 787 won´t feature it then. Also, its a bit odd to use two logos, the vintage logo at the front, and the new one on the tail.
Btw, the new QF Uniforms are very nice.
 
bunumuring
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 10:34 am

A330freak's second photo makes me hate he new livery even more...
The roundel is way too big and using YET ANOTHER font of The fuselage makes this even more of a joke. Is it April the first anywhere in Australia today?
All respect hard-won for Alan Joyce went down the dunny today. He is responsible for this mess.
I give this livery the shortest lifespan of ANY Qantas livery.
And I've just put a call through to the RSPCA ....
Fail, fail, fail, Alan!
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AirPacific747
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 10:35 am

I prefer the old font, but the tail looks nice.

But the "old" tail wasn't very old, was it?
Last edited by AirPacific747 on Thu Oct 27, 2016 10:36 am, edited 1 time in total.
 
747m8te
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 10:36 am

I love it! When I first saw it the missing arms on the roo looked a tad odd initially but the more I look at it the more I like it. What I particularly love is the shading on the roo, gives it some depth which looks fantastic!

I still have reservations about the font, I like it on logos and branding they have released but will just take a bit of time to get used to it on the fuselage. I do like the addition of the titles on the belly!

While I don't think an update was actually necessary as the current one is great, but this revision is indeed nice and fresh. And hey, a new livery for a revitalised Qantas after some time of pain a few years ago.

I don't know why some are disappointed about the seats, Qantas never stated they were doing anything radically different here (except for the yet to be revealed premium economy). The A330 business seat was pretty much a given to be on the 787s, and the economy seats sounds great, like the bigger screen and neat compartments for devices, and as someone who is 2m (6'6) tall I welcome the extra inch, added with the design of this seat at the back and base it looks as if it is going to offer great legroom.

The cozy suite as some were hoping would have been something different, but it has limitations too...fixed back seat shells (which cozy suite has) haven't been comfortable in past airline attempts with the sliding base and back feeling more like a slump than comfy recline, it is this factor I assume why other airlines haven't gone for this design too.

I get some are disappointed there was no premium economy reveal yet, but I guess Qantas has learned from the business class seat reveal a few years ago not to leave too much lead time for competitors before the product is actually launched into service....
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na
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 10:36 am

A330freak wrote:
I don't quite get why they need a new/revised livery, I think the former one is still fresh and they've yet to even repaint the entire fleet into the 2007 livery revision.


Thats indeed unprofessional to introduce a new livery 10 years after the last version, and not even to be able to repaint the fleet during these 10 years!
 
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KarelXWB
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 10:36 am

Some words from Alan Joyce:

http://australianaviation.com.au/2016/1 ... long-haul/

The fact that 30 per cent of seats – and roughly half the cabin space – has been given over to business and premium economy highlights that these ultra long-haul routes would be in demand by business and premium leisure travellers.

“We think on the routes that we are looking at that, the premium end is going to be sought after – direct flights as we’ve said on some of these routes have a lot of premium traffic and Qantas will be offering a unique proposition,” Joyce said.

“Therefore we think it is going to be very heavily patronised by business and premium economy customers. That’s what makes the economics of these services work.

“A lot of airlines have over 300 seats on the same aircraft. Some of the low-cost carriers have over 375 seats on this aircraft. It shows you that we are designing it with comfort in mind for long-haul flights like Perth to London, Sydney to Chicago, Melbourne to Dallas. We want to make sure that people have comfort appropriate for long-haul travel.”


Looking at this diagram indeed half the cabin will consist of premium seats.

However, economy class is just 3-3-3 @ 32" pitch like any other 787 out there. Excellent job on the premium seats, why haven't they done something more for economy class?
What we leave behind is not as important as how we've lived.
 
VapourTrails
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Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 10:53 am

na wrote:
Overall I like it. Not in the sense of "great" though. The tail design has improved with the silver streak and 3D-look of the ´roo. However, the "Spirit of Australia" subtitles are in a condensed, "vertical" font, which is working against the horizontal look of an airplane.


Yes, this. The QF A330 wore the current livery 'swept back font' the best, it looked stunning, better than the Boeings IMHO, in appearance.

They could have had the 787 in a different livery and kept the rest of the fleet as it currently is.

..the amputated roo, it looks sleek, but, why amputate it at all..

..the logo under belly, is this a passing fad.. I think it cheapens the appearance of the airline, although ..I will find it quite useful when spotting!


..all says me, who was going to reserve their judgement until they'd actually seen the new livery for real.. :/ I guess we're stuck with it now. Makes me wonder what the 100th anniversary is going to present at QF..
 
Boeingphan
Posts: 231
Joined: Fri Apr 01, 2016 10:29 am

Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 12:28 pm

I can't seem to figure out why the Qantas font doesn't match "the spirit of Australia". Why two different font's in such close proximity? I like the update but to me it seems like an expensive overhaul to paint the entire fleet with such minor changes.
 
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winterlight
Posts: 1432
Joined: Wed Oct 29, 2014 8:57 am

Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 12:47 pm

Question everything. Trust no-one.
 
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ojjunior
Posts: 950
Joined: Thu Jul 13, 2006 12:31 am

Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 1:08 pm

Didn't like the font used for the "Qantas" but loved the tail section and simple yet beautiful engine marks.
Again, very well done Aussie job.
Can't wait to see the A380 on it.
Congrats Qantas!
 
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ojjunior
Posts: 950
Joined: Thu Jul 13, 2006 12:31 am

Re: Qantas Unveils New Livery & 787 Cabin

Thu Oct 27, 2016 1:15 pm

KarelXWB wrote:
tayser wrote:
From the QF Newsroom:

Wait, did they really remove the hands of the roo? The kangaroo is becoming more and more abstract, soon you won't recognize it anymore.


That was my first thought but when I saw the real A330 pic I realized they didn't kill their brand pet.

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