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usflyer123
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F9 on ATL-SLC

Wed Feb 08, 2017 7:24 pm

I was wondering why does F9 fly between ATL-SLC. They are an ULCC and focus on O&D traffic, but is there really enough O&D traffic between Atlanta and Salt Lake City? Plus its an interhub route for DL which clearly dominates the market, so what is F9 strategy over there? Do they fly there just to irritate DL?
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toltommy
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Re: F9 on ATL-SLC

Wed Feb 08, 2017 8:21 pm

usflyer123 wrote:
Do they fly there just to irritate DL?


Yes, that's exactly it. You got it. I can just see the planning and marketing people sitting down at the F9 HDQ now:

"Hey we know we will lose money on the route, but hey it's gonna irritate Delta to fy ATL-SLC, so lets do it! Forget all those other markets that we could deploy this aircraft and crews. We know we'd make a fortune in those other markets. But our corporate mission statement requires us to buzz around the majors like a fly around a horse so this is perfect!"

It's really like this. F9 sees a market for p2p service between ATL and SLC. They see the high yields DL gets on the route. It's ski season, so there is likely more demand, which justifies service in the market. They've done some homework, and realize they can get a better return on the assets in this market than others. So they launched the route. When it demand reduces, F9 will no longer be able to skim a little cream of the top, and will end service until this time next year.

Airlines are businesses. They fly where they will get the most out of their assets.
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michman
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Re: F9 on ATL-SLC

Wed Feb 08, 2017 8:45 pm

Similarly, NK flies DTW-MSP seasonally. A one-way ticket on DL on this route purchased less than 7 days in advance goes for $378 (K fare). May not be a huge market, but for a single daily flight I suspect NK can attract enough flyers who are unwilling to pay DL fares just for the Skymiles.
 
ahj2000
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Wed Feb 08, 2017 8:48 pm

F9 has also flown several inter-hub routes against AA and UA. (CLT-PHL, ORD-a bunch, DEN-almost all of UA's hubs.) They have their method of competing against the US3 pretty well down. As long as there is O&Ð, they can and will compete on an inter-hub route.
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Frontier14
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Re: F9 on ATL-SLC

Wed Feb 08, 2017 11:12 pm

Delta is certainly marginally interested in the leisure traveler, but the business pax is the one who pays their bills and profits. As has already been mentioned, if F9 was not making some dollars from the route, they would have canned it.

I doubt F9 is having a serious impact on DL's ATL - SLC flights. They are probably just more of an irritation than anything else.

Frontier 14
 
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RWA380
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Re: F9 on ATL-SLC

Thu Feb 09, 2017 12:52 am

Frontier14 wrote:
Delta is certainly marginally interested in the leisure traveler, but the business pax is the one who pays their bills and profits. As has already been mentioned, if F9 was not making some dollars from the route, they would have canned it.

I doubt F9 is having a serious impact on DL's ATL - SLC flights. They are probably just more of an irritation than anything else.

Frontier 14


F9 is just filling a specific market, those who fly, but not often enough to where frequent flyer miles are an issue for them & have only an interest in getting the lower fares. This is a great niche market & I fully support carriers like NK & F9 going into monopolized routes by legacy carriers, they are likely getting enough people each day, to make it worth it, or they wouldn't be there. Unlike DL, UA, B6, AS, WN or AA who can afford & are willing to get into pissing matches, the F9 philosophy is a different animal & a loss making route will be axed with a quickness, irritant or not.
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