Moderators: jsumali2, richierich, ua900, PanAm_DC10, hOMSaR
Bongodog1964 wrote:
How could you be the World's favourite airline when you are by no means the largest, and do not compete on the vast majority of routes ?
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Bongodog1964 wrote:Complete and utter rubbish. It was just a slogan dreamed up by an advertising agency. I'm sure once they had worked out the slogan, they will have carried out some sort of research to justify it, but as with all such things, the methodology used is such as to ensure the correct answer !!
How could you be the World's favourite airline when you are by no means the largest, and do not compete on the vast majority of routes ?
Channex757 wrote:As expected, people will get their nighties in a twist and start deconstructing the slogan. It's simple.
BA were the most successful INTERNATIONAL airline at the time. They carried more INTERNATIONAL passengers than any other airline. Their marketing people decided that meant they could tongue-in-cheek state that they were the world's favourite airline.
Got it? Yes, Lufthansa might have offered an extra 10mm blanket thickness or United an extra olive in the salad. BA Marketing (those odd people in trendy suits with goatees who were the hipsters of the time) based it purely on BA being the number 1 international carrier.
ZeeZoo wrote:Channex757 wrote:As expected, people will get their nighties in a twist and start deconstructing the slogan. It's simple.
BA were the most successful INTERNATIONAL airline at the time. They carried more INTERNATIONAL passengers than any other airline. Their marketing people decided that meant they could tongue-in-cheek state that they were the world's favourite airline.
Got it? Yes, Lufthansa might have offered an extra 10mm blanket thickness or United an extra olive in the salad. BA Marketing (those odd people in trendy suits with goatees who were the hipsters of the time) based it purely on BA being the number 1 international carrier.
What was BA's reputation at the time like? World class service from a world class airline?
OA260 wrote:
BawliBooch wrote:Right up there in the list of dumb airline branding. Along with "Please Inform Allah" and "Kriss My A**"....!
BawliBooch wrote:Right up there in the list of dumb airline branding. Along with "Please Inform Allah" and "Kriss My A**"....!
william wrote:Yes, BA was popular, but this is before Emirates ascended to its present status.
usdcaguy wrote:BA was very much a premium carrier at the time. Chummy and sexy male flight attendants who would bring you champagne for bringing your dinner late, smiles all around, great uniforms, good entertainment, helpful staff at the airport. Not to mention all the fun you could have in London. I still remember their commercials that had a theme song that was really cool. In my mind, it was the world's favourite airline, if only in spirit and the personal experience offered.