TYCOON wrote:IAG does very much the same, with Iberia Express and Iberia flying same routes... IB Express/Level were set up to benefit from lowering operating costs that IB... so very little difference with the set up here with Joon. And there are a number of routes where IB, IB Express and Vueling fly : Madrid - Ibiza comes to mind... among others. Madrid-Nice flown by both IB and IB Express.... I could go on. So this model has been adopted in the past by others... I don't really see too much difference here.
Iberia Express and Iberia are marketed the same. Other than the "Express" for the average passenger, it is the same.
Air France and JOON are two completely different brands.
And I mentioned that yes, Vueling has some routes out of MAD which are mostly from the pre-IAG times and/or pre-I2 times, where VY could compete with other carriers like easyJet. But VY is very marginal at MAD and some of those routes have already been swapped from VY to I2 (for instance MAD-OTP which used to be Vueling and it is now Iberia Express). Those are the routes:
- Barcelona: VY base.
- Rome-FCO: VY base.
- Paris-CDG: VY base.
- Florence: IB (other than YW) has no planes to land there
And then Ibiza and Menorca in summer which are very particular markets; super seasonal and (specially Ibiza) cannot get enough capacity. You could fill an Antonov from a Kyrgyz carrier at 3 AM in August in Madrid-Ibiza and it would get full; brand recognition or market segmentation here is completely irrelevant.