http://crankyflier.com/2017/08/15/long- ... u-jetblue/
I guess that makes WN happy to compete with other carriers! The difference is that WN's service is more useful for a broader segment of the population (i.e. more service to more popular markets), which might help explain why they're more successful in Southern California.
They will get killed to SFO/LAS/SMF at BUR just as they do now at LGB because they will offer inadequate frequency to be competitive with WN & UA. The market to AUS won't profitably support two daily flights outside of April.
Yields at LGB were trash even when B6 only had about 25 daily flights. WN's entry into LGB-OAK depressed yields in the LGB-SFO & LGB-OAK airport pairs by under 10%. LGB-JFK is actually up year-over-year.
I do think yield won't get drastically better at BUR, but there are a couple of advantages at BUR:
1) the area between LAX and BUR are where the big contracts are in LA. They have a much better chance of winning those contracts when the transcon/international fly out of LAX and more local stuff fly out of BUR rather than LAX and LGB. On top of that, Jetsuite is at BUR, which gives those ff quicker access to LAS and bay area. As a whole, it will be a gain.
2) They won't get fined at BUR as much as LGB.
3) The area around BUR is wealthier, so I think it is higher yielding overall than LGB. Which has been really low yielding since B6 added those flights to "squat on slots"
4) They could possibly offer mint flight to JFK out of BUR based on 1) and 3), which I think is not possible out of LGB.
Since B6 added those LAS/OAK/SJC flights last year, that's when they flipped from making small profit to loosing money. You can't keep that going. The best way to do that is keep the flights that still do ok at LGB like the SFO flights (with no UA competition) and reduced LAS schedule + flights to SEA/PDX (with no AS competition). As for flights to places like bay area/SMF/LAS/SLC out of BUR, they have to offer them if they want to add to west coast presence. And they will face the same competition out of LGB.