The #1 and #2 reasons passengers choose an airline is Price and Schedule, other reasons are a small fraction of the general population;
However, I would say it is a step in the WRONG direction from a passenger perspective as it is a subtraction from something, just like the subtraction of legroom and other things that make up the passenger experience.
Delta for example has streaming IFE so you can use your own device, but they also give the option of seat-back IFE which in most cases I and many others prefer to having to hold a Phone or another device without a kick stand (I rarely travel with a laptop or tablet), or worrying about ability to hold a charge with outlets that either don't exist or don't always work.
Conclusion: I think anything that is subtracting from the passenger experience (and has you offering less than your competition) is a step in the wrong direction, but that's a Customer perspective, things good for customers are sometimes in conflict with what is good for employees...the same way what is good for employees can conflict with what's good for investors
It's amazing that the same post can acknowledge the unavoidable reality that "The #1 and #2 reasons passengers choose an airline is Price and Schedule," and yet somehow then discuss the "Customer perspective" and "things good for customers" without mentioning ... price or schedule. The reality is that while AVOD PTVs are nice - I love them as much as any other passenger - they just don't seem to be all that compelling a motivator of consumer choice, at least against price or schedule. Or, I suppose, that at least seems to be the opinion of every major U.S. airline except
Delta and JetBlue. Ultimately, are passengers - in general, on average - willing to pay more
for AVOD PTV? I don't think so. I wouldn't - especially when there is a good streaming option available for free.
It seems entirely logical, to me, for airlines to start moving towards far more economically efficient streaming solutions, coupled with high-capacity/high-speed wifi and powerports at every seat, which delivers essentially the same (very, very close) experience at far lower cost. That seems, ultimately, like a step in the right
direction for customers if, as posited, price is the "#1 ... reason" that passengers choose an airline.