redzeppelin wrote:My interpretation is that the growth in LAX and SEA has boosted DL's west coast market share enough that SLC has become more valuable as a hub to serve those new western customers. So while some on this forum have argued that SLC is devalued by SEA and LAX, Jacobson is saying that growth in those gateways is creating synergy for SLC.
Makes sense to me. I recently moved to Tucson, AZ, and if DL's only western route from here was still TUS-SLC, there wouldn't be much reason to be loyal to DL. Having TUS-LAX as another option opens up many more potential itineraries on DL and their partners (Northern California, Hawai'i, Asia, Australia, even Mexico/Central America), and having options is important for building and maintaining brand loyalty. When you build more brand loyalty, you end up with more customers in TUS who will choose to fly through SLC over PHX, DEN, or SFO when traveling to Washington, Oregon, Idaho, Montana, British Columbia, etc.