LH introduces revised livery

KarelXWB · Thu Feb 01, 2018 12:01 pm

Can't believe LH got rid of the yellow color.

T1a · Thu Feb 01, 2018 12:02 pm

Now confirmed, picture also visible on LHs intranet eBase.

I also hear new uniforms will roll out later this year, to match the change.

Greets,
T1a

PlaneInsomniac · Thu Feb 01, 2018 12:03 pm

Please don't let this be true. This is virtually an exact copy of the Airbus house livery. Beyond bizarre to see a 748i in these colors.

leleko747 · Thu Feb 01, 2018 12:05 pm

Absolutely dreadful. What a way to ruin a classy, timeless livery.

vhqpa · Thu Feb 01, 2018 12:13 pm

Looks like they'll be sending regular cheques to Mascot 2020.

Seriously though if this does turn out to be it. I'll be pretty disappointed. It's not quite MU bad but not good either.

SQ773 · Thu Feb 01, 2018 12:19 pm

Seems like its true. Already on the LH intranet.

Its too simple, far from original IMHO...too bland. Not to mention the loss of the yellow. Minimalism taken to an extreme, absolutely disappointing.
When you want to save money and not to risk...here is the result.

Well, we will always have KLM...

Qatara340 · Thu Feb 01, 2018 12:24 pm

Did Lufthansa rebrand into Syrian Air?

leleko747 · Thu Feb 01, 2018 12:35 pm

I didn't know UTA came back from the dead and is now German!

Semaex · Thu Feb 01, 2018 12:41 pm

It raises the question, where the "font update" has gone. This looks exactly like the current font.

seahawk · Thu Feb 01, 2018 12:52 pm

Nice, finally the yellow is gone. The white fuselage and the darker blue gives it a timeless elegance.

EPA001 · Thu Feb 01, 2018 12:55 pm

seahawk wrote:
Nice, finally the yellow is gone. The white fuselage and the darker blue gives it a timeless elegance.

Nice to see the white engine nacelles. That dull grey always bothered me. About the yellow being gone I am not so sure yet if I like that.

planespotter20 · Thu Feb 01, 2018 12:56 pm

I like it. Yes its simple, and albeit kind of boring, but it is also very business-like, and German.
Seems to me like a perfect rebrand for an airline like LH, as it all just looks professional.

IndianicWorld · Thu Feb 01, 2018 12:57 pm

It seems too Qantas in its simplicity, and I don’t really like it as much as the existing livery.

The current livery could have been kept with the change to the logo on the tail. I just don’t think it needed this approach but hey it’s their choice

scbriml · Thu Feb 01, 2018 1:09 pm

Meh.

Things are pretty bad when Atlas Air has a better livery than one of the World's major legacy airlines.

sadiqutp · Thu Feb 01, 2018 1:10 pm

Very disappointing, yet I get why they chose it

holzmann · Thu Feb 01, 2018 1:18 pm

Snooze job. Atlas is indeed a better version lol

shamrock350 · Thu Feb 01, 2018 1:22 pm

It works, it’s classic Lufthansa in style but still somehow a little disappointing. The lack of yellow will take some getting used to and the simplicity of it is somewhat overdone, there’s nothing really worth discussing about it.

OA940 · Thu Feb 01, 2018 1:24 pm

OK that is dull as all hell, but it's actually quite a good continuation of the LH brand. I like it, just not as much as the old one. I think people will like it soon enough, just like it happened with Qantas and Air Canada.

PM · Thu Feb 01, 2018 1:43 pm

I still don't see why they needed to change their livery but I think I'll get used to this one. I may even end up liking it...

NickWebb · Thu Feb 01, 2018 1:48 pm

Perfectly nice update. Simple, elegant and nothing fussy. It will work perfectly for the brand image on the ground installations and printed materials. Let's face it the actually aircraft livery only accounts for about 5% of the public's perception of an airline...

rnav2dlrey · Thu Feb 01, 2018 1:57 pm

i’m satisfied. my main concern was that helvetica would be ditched for a “trendier” font.

also no surprise that they put their best foot forward by debuting it on the beautiful 748i (assuming ausbt’s image was taken from LH’s intranet and not his/her own photoshop).

ikolkyo · Thu Feb 01, 2018 1:58 pm

No yellow? That's disappointing.

Keith2004 · Thu Feb 01, 2018 2:11 pm

I like it!

The Blue/Silver on white is Elegant

Nothing about yellow is elegant to me

jworks158 · Thu Feb 01, 2018 2:13 pm

Lufthansa News on twitter just posted this https://twitter.com/lufthansaNews/statu ... 9760300033

BlueSky1976 · Thu Feb 01, 2018 2:21 pm

We should call it... QANTAShansa!

Same design, different colours and the logo.

william · Thu Feb 01, 2018 2:22 pm

leleko747 wrote:
Absolutely dreadful. What a way to ruin a classy, timeless livery.

And now you know how some of felt us about the classic silver bird AA livery. And now you are stuck with the same question that is still in our heads.............."Why?" and " Is this it?".....

scbriml · Thu Feb 01, 2018 2:22 pm

PM wrote:
I still don't see why they needed to change their livery but I think I'll get used to this one. I may even end up liking it...

I think it will actually look more consistent across their entire fleet. The current livery can look a little awkward on some types, IMHO.

itisi · Thu Feb 01, 2018 2:26 pm

If it's real, I love it. Very clear and sharp. Different yet the same, very clear corporate identity.

Slash787 · Thu Feb 01, 2018 2:27 pm

Well Blue is my fav. colour.

william · Thu Feb 01, 2018 2:29 pm

I hope Lufthansa did choose this to stand out, it will blend in with the sea of other Euro White liveries at the terminal.

Drats,EuroWhite claims another victim.

In the future some major airline is going to go back to cheat lines and its going praised on Anet as forward thinking.

jeffh747 · Thu Feb 01, 2018 2:39 pm

What a disappointing downgrade. Lufthansa’s current look was classic and iconic. The new livery is just boring and unimaginative. I hope that it’s a short lived paint job because it isn’t anything special.

Fly-K · Thu Feb 01, 2018 2:40 pm

rnav2dlrey wrote:
i’m satisfied. my main concern was that helvetica would be ditched for a “trendier” font.

also no surprise that they put their best foot forward by debuting it on the beautiful 748i (assuming ausbt’s image was taken from LH’s intranet and not his/her own photoshop).

In fact the font has changed slightly (it's hard to see on this pic)

KLDC10 · Thu Feb 01, 2018 2:43 pm

scbriml wrote:
PM wrote:
I still don't see why they needed to change their livery but I think I'll get used to this one. I may even end up liking it...

I think it will actually look more consistent across their entire fleet. The current livery can look a little awkward on some types, IMHO.

That's true. I've never liked the positioning of the Kranich on the A320 fleet.

As for the new livery itself - well, it's not a drastic change. Looks like Helvetica remains as the font, which is a huge relief. I imagine that it will look better on other aircraft types than it does on the 747-8 since the latter has a lot of white space. So too will the A380 for that matter.

FSDan · Thu Feb 01, 2018 2:45 pm

The yellow will be missed! The new livery looks sleek and clean, but there's nothing very interesting or memorable about it...

Mortyman · Thu Feb 01, 2018 2:46 pm

Tragic

What a bland and booring look. Why in the world did Lufthansa feel the need to do this and to change the livery at all. What possible good can it do ?

Bricktop · Thu Feb 01, 2018 2:50 pm

FSDan wrote:
The yellow will be missed! The new livery looks sleek and clean, but there's nothing very interesting or memorable about it...

Yes, it's nice enough not to hate, but it doesn't really inspire much emotion in me. It's kind of bland. Blue, white, silver, yawn.

KLDC10 · Thu Feb 01, 2018 2:57 pm

Fly-K wrote:
rnav2dlrey wrote:
i’m satisfied. my main concern was that helvetica would be ditched for a “trendier” font.

also no surprise that they put their best foot forward by debuting it on the beautiful 748i (assuming ausbt’s image was taken from LH’s intranet and not his/her own photoshop).

In fact the font has changed slightly (it's hard to see on this pic)

Looking at a zoomed-in version of this picture: https://pbs.twimg.com/media/DU8qPezU0AA-No7.jpg
It looks like the font on the fuselage will remain Helvetica. Of course, Lufthansa may use a different font in advertising and other applications, but it does still look like Helvetica on the fuselage.

TWA772LR · Thu Feb 01, 2018 3:03 pm

I can't imagine a world without a yellow-less Lufthansa. When I worked for a vendor on their behalf, my favorite part of my uniform was the yellow tie. It was a perfect accent.

upintheair2018 · Thu Feb 01, 2018 3:09 pm

SPOTTER ALERT / D-ABYA, Lufthansa's first 747-8I to wear the new livery, should take-off from Rome FCO tomorrow at 04:15 local and land at Frankfurt Airport at 06:00 local (via facebook.com/aeronews.ro)

Fly-K · Thu Feb 01, 2018 3:10 pm

KLDC10 wrote:
Fly-K wrote:
rnav2dlrey wrote:
i’m satisfied. my main concern was that helvetica would be ditched for a “trendier” font.

also no surprise that they put their best foot forward by debuting it on the beautiful 748i (assuming ausbt’s image was taken from LH’s intranet and not his/her own photoshop).

In fact the font has changed slightly (it's hard to see on this pic)

Looking at a zoomed-in version of this picture: https://pbs.twimg.com/media/DU8qPezU0AA-No7.jpg
It looks like the font on the fuselage will remain Helvetica. Of course, Lufthansa may use a different font in advertising and other applications, but it does still look like Helvetica on the fuselage.

Have a close look at the a - it's slightly different

KLDC10 · Thu Feb 01, 2018 3:13 pm

Fly-K wrote:
KLDC10 wrote:
Fly-K wrote:

In fact the font has changed slightly (it's hard to see on this pic)

Looking at a zoomed-in version of this picture: https://pbs.twimg.com/media/DU8qPezU0AA-No7.jpg
It looks like the font on the fuselage will remain Helvetica. Of course, Lufthansa may use a different font in advertising and other applications, but it does still look like Helvetica on the fuselage.

Have a close look at the a - it's slightly different

Is it just the angle? This picture, purportedly from the Lufthansa intranet site, shows the aircraft alongside the Lufthansa logo, which is clearly 'Helvetica'.
https://pbs.twimg.com/media/DU8uWNvX0AA5iIN.jpg

LHUSA · Thu Feb 01, 2018 3:16 pm

Wow so dissapointed. One of the most iconic and classic brands/liveries down the drain. Effortless and boring. I'm all for clean minimalism, but this is just pure laziness. I wanted so badly to be a fan (look at my handle name

) and had strong confidence LH would pull off this tricky change. Now they're just winning the race to the bottom.

skipness1E · Thu Feb 01, 2018 3:16 pm

I wonder if this will last. It's nothing really. Even Iberia has the warm colours of the sun!

Sooner787 · Thu Feb 01, 2018 3:17 pm

I'm wondering with LH's A346's and B744's leaving the fleet sooner than later ,
will those planes receive the updated livery?

enginebird · Thu Feb 01, 2018 3:22 pm

I‘ll miss the yellow on the plane. Hope it stays on the ground.

Fly-K · Thu Feb 01, 2018 3:25 pm

KLDC10 wrote:
Fly-K wrote:
KLDC10 wrote:

Looking at a zoomed-in version of this picture: https://pbs.twimg.com/media/DU8qPezU0AA-No7.jpg
It looks like the font on the fuselage will remain Helvetica. Of course, Lufthansa may use a different font in advertising and other applications, but it does still look like Helvetica on the fuselage.

Have a close look at the a - it's slightly different

Is it just the angle? This picture, purportedly from the Lufthansa intranet site, shows the aircraft alongside the Lufthansa logo, which is clearly 'Helvetica'.
https://pbs.twimg.com/media/DU8uWNvX0AA5iIN.jpg

I've read the official statement on the new font. Granted, it's very similar to Helvetica.

N415XJ · Thu Feb 01, 2018 3:26 pm

Someone on the german forum linked above nailed it: "Joonhansa".

This is really disappointing. I'm sure the livery will grow on me, but it just looks so bland and uninspiring, and their old livery wasn't the best to begin with. Even a little yellow stripe along the tail would have gone a long way to make this livery at least somewhat unique.

tlecam · Thu Feb 01, 2018 3:27 pm

Why would they get rid of the yellow? It's the most distinctive part of the LH brand.

Signed - a non-creative guy who doesn't know anything about branding.

KLDC10 · Thu Feb 01, 2018 3:28 pm

Fly-K wrote:
KLDC10 wrote:
Fly-K wrote:

Have a close look at the a - it's slightly different

Is it just the angle? This picture, purportedly from the Lufthansa intranet site, shows the aircraft alongside the Lufthansa logo, which is clearly 'Helvetica'.
https://pbs.twimg.com/media/DU8uWNvX0AA5iIN.jpg

I've read the official statement on the new font. Granted, it's very similar to Helvetica.

Alright then - if it's similar, does the change have to do with licensing costs for Helvetica?

sadiqutp · Thu Feb 01, 2018 3:29 pm

Email just arrived from @lufthansaNews confirming #lufthansablue as main livery colour while yellow will still be used at airports and on boarding cards
https://twitter.com/vl_bryan/status/959082445986508800

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