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persiangulf93
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Re: LH introduces revised livery

Sat Feb 03, 2018 9:53 pm

admanager wrote:
Gag! Black and white doesn't say Germany. Black and white are probably the two lowest weight colors for paint and this is nothing more than a way to drop a couple hundred pounds. Is there any major brand in the world which only uses black and white? (Mercedes is close) but considering no other design firm has gone down this road just screams fail.


Air New Zealand...
 
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holcakker
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Re: LH introduces revised livery

Sat Feb 03, 2018 10:18 pm

I was hoping it will grow on me but it just didn't. It looks even more terrible on the pictures than on the renderings.
I was looking long and hard to find how it's "cool" and "professional" but I did not find it. The terrible "blue" shade
looking black in real life and the cheapo white tailcone are the worse of it.
 
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anfromme
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Re: LH introduces revised livery

Sat Feb 03, 2018 10:22 pm

admanager wrote:
Gag! Black and white doesn't say Germany. Black and white are probably the two lowest weight colors for paint and this is nothing more than a way to drop a couple hundred pounds. Is there any major brand in the world which only uses black and white? (Mercedes is close) but considering no other design firm has gone down this road just screams fail.

It's not black. It's just a very dark blue.
I kind of like that, to be honest. I really wish they'd changed the titles, though.

redcap1962 wrote:
KLM? No, regarding colours or symbols not representative for the Netherlands (well - except PH-BVA...).

Only at first sight, if the only colour you associate with the Netherlands is orange. There's a bit more to it, though.
But: The KLM logo has a stylised Dutch crown on it. That's what's painted on the tail, no less.
Also, even the colours have some reference, as blue and white are the colours of Dutch pottery (https://en.wikipedia.org/wiki/Delftware)
42
 
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Goodbye
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Re: LH introduces revised livery

Sat Feb 03, 2018 10:23 pm

Apart from not having any yellow, this scheme actually has more colour on the fuselage than the other did. It's time LH embraced the 21st century, and this is the livery to do that.
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Channex757
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Re: LH introduces revised livery

Sat Feb 03, 2018 10:25 pm

My opinion (for what it's worth)....?

So disappointing. Why couldn't Lufthansa have gone to Landor and had them come up with something that clearly states "Germany in the 21st Century" rather than a scheme that would only look good on a freighter?

Livery doesn't sell tickets. It does reinforce perceptions though, and that can generate repeat business. Especially in the premium sector. BA's Landor scheme was an absolute triumph and reinforced the Britishness and style of the operation. Landor are the experts in major airline branding and could have done LH proud.
Last edited by Channex757 on Sat Feb 03, 2018 10:29 pm, edited 1 time in total.
 
workhorse
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Re: LH introduces revised livery

Sat Feb 03, 2018 10:32 pm

admanager wrote:
Gag! Black and white doesn't say Germany. Black and white are probably the two lowest weight colors for paint and this is nothing more than a way to drop a couple hundred pounds. Is there any major brand in the world which only uses black and white? (Mercedes is close) but considering no other design firm has gone down this road just screams fail.


Exactly. I can almost see the internal powerpoints self-congratulating about "streamlining logistics by reducing the number of paint colors by 50%" and "increasing the overall percentage of cost-saving white paint".
 
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Jamake1
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Re: LH introduces revised livery

Sat Feb 03, 2018 10:48 pm

This from a DW article about the new livery:

“A new font will also be incorporated into the design, according to designer Ronald Wild.”

Perhaps what has been leaked isn’t the final rendition?

http://amp.dw.com/en/lufthansa-new-blue ... a-42418233
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leleko747
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Re: LH introduces revised livery

Sat Feb 03, 2018 11:08 pm

Goodbye wrote:
Apart from not having any yellow, this scheme actually has more colour on the fuselage than the other did. It's time LH embraced the 21st century, and this is the livery to do that.


21st century means "the whiter, the better"?
Maybe KLM lives in the XVIII century! :spin:
I wonder when people will understand:
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kaichinshih
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Re: LH introduces revised livery

Sat Feb 03, 2018 11:08 pm

Jamake1 wrote:
This from a DW article about the new livery:

“A new font will also be incorporated into the design, according to designer Ronald Wild.”

Perhaps what has been leaked isn’t the final rendition?

http://amp.dw.com/en/lufthansa-new-blue ... a-42418233


The new font is a "simplified" version of the current one; differences are minor. More notable changes include the straightening of the right part of the lowercase "a".
 
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JannEejit
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Re: LH introduces revised livery

Sat Feb 03, 2018 11:29 pm

Funnily enough I chanced upon some old YouTube footage the other day showing some late 80's LAX movements (1989 or 90 I think ?) and there amongst all the remaining 70's and 80's cheatline liveries like Delta, American, Cathay etc was a brand new liveried Lufthansa 744, looking like a visitor from the future. It was like one of those period movies where they screw up the continuity by slipping in a modern car amongst the old jalopy's. If nothing else it showed that the Lufty livery certainly has held it's own over the years. I'm not sure this one will at all, it looks awfully like a loco livery, as minimal as the other one was to begin with.
 
Texan101
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Re: LH introduces revised livery

Sat Feb 03, 2018 11:43 pm

Not a fan of the new livery at all. Lufthansa without any yellow just doesn't seem right. Time for me to start sliding more bookings over to Lufthansa before the current livery is gone for good.
 
Mex87
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Re: LH introduces revised livery

Sun Feb 04, 2018 12:44 am

I think one´s opinion could drastically change if the circle was painted a mustard yellow...maybe even the crane. A color inversion, so to speak, kind of the crane eclipsing the sun.
 
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LTU932
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Re: LH introduces revised livery

Sun Feb 04, 2018 1:21 am

admanager wrote:
Gag! Black and white doesn't say Germany. Black and white are probably the two lowest weight colors for paint and this is nothing more than a way to drop a couple hundred pounds. Is there any major brand in the world which only uses black and white? (Mercedes is close) but considering no other design firm has gone down this road just screams fail.
The colours are actually blue and white. And to be precise, black and white used to be (and still are to some degree) very German colours. The flag of Prussia (the biggest nation in the old German Empire) was black, white and black, while that of the old German Empire was black, white and red. Germany's football national team wears the Prussian colours (white jerseys and black shorts), plus black is the colour of the top stripe of today's tricolour flag (black, red and gold).
Sometimes the only thing more dangerous than a question is an answer. - Ferengi Rule of Acquisition 208
 
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767333ER
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Re: LH introduces revised livery

Sun Feb 04, 2018 1:34 am

ACATROYAL wrote:
Wow.. whats happening to legacy airline paint schemes lately. First Air Canada, Cathay Pacific and now Luthansa all look either very cheap or totally off the mark. Thank god Singapore Airlines stays true to their heritage and past....

This one looks cheap and Cathay’s is just a simplified version of the older one, but i don’t see how Air Canada look cheap so to speak. It looks a lot more labor intensive to paint it than the old one which was essentially a eurowhite that just wasn’t white.
Last edited by 767333ER on Sun Feb 04, 2018 1:59 am, edited 1 time in total.
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DfwRevolution
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Re: LH introduces revised livery

Sun Feb 04, 2018 1:48 am

I usually favor new liveries as a rule, but this is a tough one to support. Landing in FRA on a cloudy day will be practically monochromatic. I'm shocked they removed the vivid gold.
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res77W
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Re: LH introduces revised livery

Sun Feb 04, 2018 2:05 am

admanager wrote:
Gag! Black and white doesn't say Germany. Black and white are probably the two lowest weight colors for paint and this is nothing more than a way to drop a couple hundred pounds. Is there any major brand in the world which only uses black and white? (Mercedes is close) but considering no other design firm has gone down this road just screams fail.


NZ does, but managed to work enough black into the livery to give some dimension. Agreed, the livery is too sterile, too bland. The font isn't quite Helvetica, it's a cheap knock off. Why bother changing it? Of course I could pose the same question about the entire livery. My two cents.

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glideslope
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Re: LH introduces revised livery

Sun Feb 04, 2018 2:07 am

Needs some yellow to be an LH Livery. I'd like it in the middle of the vertical stab.
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admanager
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Re: LH introduces revised livery

Sun Feb 04, 2018 3:18 am

LTU932 wrote:
admanager wrote:
Gag! Black and white doesn't say Germany. Black and white are probably the two lowest weight colors for paint and this is nothing more than a way to drop a couple hundred pounds. Is there any major brand in the world which only uses black and white? (Mercedes is close) but considering no other design firm has gone down this road just screams fail.
The colours are actually blue and white. And to be precise, black and white used to be (and still are to some degree) very German colours. The flag of Prussia (the biggest nation in the old German Empire) was black, white and black, while that of the old German Empire was black, white and red. Germany's football national team wears the Prussian colours (white jerseys and black shorts), plus black is the colour of the top stripe of today's tricolour flag (black, red and gold).

Good discussion, we've finally had reasons for why the color choice, I appreciate that. Who knew airline livery could be so complicated?
 
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ER757
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Re: LH introduces revised livery

Sun Feb 04, 2018 3:25 am

I hope it will look better when they finish painting it........ :duck:
 
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chrisnh
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Re: LH introduces revised livery

Sun Feb 04, 2018 3:30 am

I thought I saw a photo of it in Hamburg where yellow has in fact been added. Was I dreaming that?
 
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Jamake1
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Re: LH introduces revised livery

Sun Feb 04, 2018 4:05 am

ER757 wrote:
I hope it will look better when they finish painting it...


My thinking exactly. I am really hoping the leaked photos show an incomplete version and that there will be more to it come 07FEB.
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lebda
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Re: LH introduces revised livery

Sun Feb 04, 2018 4:08 am

God, liveries are really getting uglier and uglier. Everybody has a livery like that nowadays, can't they be a little bit more imaginative?
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jreuschl
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LH introduces revised livery

Sun Feb 04, 2018 5:08 am

Image

Credit to a Facebook user Hon Mok for this. MUCH better. Even remove the circle if you want to make it more simplistic.
 
af773atmsp
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Re: LH introduces revised livery

Sun Feb 04, 2018 5:23 am

Awful. They could've paid someone here, or the person who made the photo jreuschl posted, for cheap and with all the savings could still paint a great scheme on every plane.
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gunsontheroof
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Re: LH introduces revised livery

Sun Feb 04, 2018 6:06 am

I love how every time a bland, unimaginative rehash like this gets rolled out, the approvals invariably crow over HOW PROFESSIONAL it looks. This livery makes me think Lufthansa is now a high-end faucet company.
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VirginFlyer
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Re: LH introduces revised livery

Sun Feb 04, 2018 6:25 am

jreuschl wrote:
Image

Credit to a Facebook user Hon Mok for this. MUCH better. Even remove the circle if you want to make it more simplistic.

I like the new Lufthansa colours (not sure yet if I like it more than the 1988-2018 colours), and I'm not a fan of some of the alternative renditions proposed here, but the one posted above is awesome, and nicely addresses the question of yellow. How about it Lufthansa?

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dampfnudel
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Re: LH introduces revised livery

Sun Feb 04, 2018 6:54 am

jreuschl wrote:
Image

Credit to a Facebook user Hon Mok for this. MUCH better. Even remove the circle if you want to make it more simplistic.

Now that would make a nice refresh of the LH livery. Yellow is an important part of the LH identity.
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infinit
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Re: LH introduces revised livery

Sun Feb 04, 2018 7:04 am

ACATROYAL wrote:
Wow.. whats happening to legacy airline paint schemes lately. First Air Canada, Cathay Pacific and now Luthansa all look either very cheap or totally off the mark. Thank god Singapore Airlines stays true to their heritage and past....


My sentiments exact..
LH's new livery to me represents what I see as a trend for brands not just in aviation but just about everywhere to oversimplify their logos, going for something of a "clean" look. I don't think it will age well. I imagine that 30 years down the road, people are going to look at old pictures of the logos, liveries and such of today and go like "that was so 2010s".

Singapore Airlines's largely unchanged livery has even more value to me now. I hope they never change it!
 
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kjeld0d
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Re: LH introduces revised livery

Sun Feb 04, 2018 7:44 am

More proof that the tradition of graphic design is truly dead. There is an amazing book from 2012 detailing LH's design history: https://www.lars-mueller-publishers.com ... hic-design

Image

This current effort comes off as extremely lazy.

Image
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seahawk
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Re: LH introduces revised livery

Sun Feb 04, 2018 7:54 am

It is efficient. 3 colours only mean that you pay no extra money for the paint when you take delivery for a new plane. And the simplified and clean design means it will work for a long time.
 
AirCalSNA
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Re: LH introduces revised livery

Sun Feb 04, 2018 8:40 am

Standing on its own I think the minimalist two-color approach works pretty well from a purely design perspective since they kept the crane logo and the shade of blue goes well with white (it would have looked bad with the navy blue). It's a crisp and balanced look, aesthetically speaking.

But I have a feeling that it's going to wear out its welcome pretty quickly since it's basically a rip-off of Qantas's several-years-old livery and really needs a third color or something distinctive to stand out as a brand designation ... which should really be the point of the whole exercise. When placed in a crowd of planes it will be one that draws the fewest eyes.
 
Redbellyguppy
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Re: LH introduces revised livery

Sun Feb 04, 2018 8:58 am

Hmm. That's a very inteeesting blue/green/gray color. Does anyone have an equivalent paint chip code from ppg or Sherwin Williams, a shed I'm building would look great in it with white trim...
 
redcap1962
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Re: LH introduces revised livery

Sun Feb 04, 2018 9:37 am

A fair amount of dislike for the new livery comes IMHO from the way we look at aircraft. Ever so often we watch and photograph them beeing in the air - in front of a blue or white sky. The total absence of other colours supports the disappointing, uninteresting, boring, etc. impression.

That beeing said, has somebody spoken to people which are strictly non av-geeks? Would be interesting to hear their opinions! Show them pictures with the old and new livery side by side, don't explain much - just listen...!
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seahawk
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Re: LH introduces revised livery

Sun Feb 04, 2018 10:17 am

Most non geeks - call the LH livery the "Spiegelei" (fried egg) here. In the end one will have to see the whole re-branding before one comes to a conclusion. Removing the yellow from the livery would be very different from removing it from the entire brand. Inside the airport the yellow has a much more prominent impact and I think dropping it would reduce brand recognition by a lot, as the yellow signs are really standing out.
 
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hongkongflyer
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Re: LH introduces revised livery

Sun Feb 04, 2018 10:20 am

any photo of the 321 in the revised livery?
 
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JannEejit
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Re: LH introduces revised livery

Sun Feb 04, 2018 11:28 am

jreuschl wrote:
Image

Credit to a Facebook user Hon Mok for this. MUCH better. Even remove the circle if you want to make it more simplistic.


I like that, could also add a hint of tapered blue atop the nacelles with a subtle yellow accent or mini crane logo on the sides. Who knows though, maybe these leaks are all an elaborate hoax...
 
AirbusOnly
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Re: LH introduces revised livery

Sun Feb 04, 2018 11:38 am

And there she ist: DABYA - first one in the new livery at Hamburg Airport:

https://img.abendblatt.de/img/hamburg/c ... 3944-o.jpg
Foto by Niclas Rebbelmund

https://www.youtube.com/watch?v=TSDq_iS3yoA
 
787Driver
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Re: LH introduces revised livery

Sun Feb 04, 2018 12:03 pm

jreuschl wrote:
Image

Credit to a Facebook user Hon Mok for this. MUCH better. Even remove the circle if you want to make it more simplistic.


Hmm I’m actually not a fan. The logo is too much “in your face” and I don’t like it when you can’t see the entire circle.
 
Bavd
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Re: LH introduces revised livery

Sun Feb 04, 2018 12:10 pm

AirbusOnly wrote:
And there she ist: DABYA - first one in the new livery at Hamburg Airport:

https://img.abendblatt.de/img/hamburg/c ... 3944-o.jpg
Foto by Niclas Rebbelmund

https://www.youtube.com/watch?v=TSDq_iS3yoA


OMG, that is........ Ugly!
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EPA001
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Re: LH introduces revised livery

Sun Feb 04, 2018 12:38 pm

787Driver wrote:
Hmm I’m actually not a fan. The logo is too much “in your face” and I don’t like it when you can’t see the entire circle.


A bit more yellow could have been nice, but I agree with your comment. The two colour scheme is nothing which shouts out loud, but it is another timeless livery. Combined with the house style renewal I guess LH has got there business in order. As they always seem to have. ;)
 
787Driver
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Re: LH introduces revised livery

Sun Feb 04, 2018 12:53 pm

EPA001 wrote:
787Driver wrote:
Hmm I’m actually not a fan. The logo is too much “in your face” and I don’t like it when you can’t see the entire circle.


A bit more yellow could have been nice, but I agree with your comment. The two colour scheme is nothing which shouts out loud, but it is another timeless livery. Combined with the house style renewal I guess LH has got there business in order. As they always seem to have. ;)


My comment was a reply to someone’s personal take on the LH livery, not the official livery (which I’m not a fan of either)
 
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limaoscarzulu
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Re: LH introduces revised livery

Sun Feb 04, 2018 1:14 pm

Overall, I think they did a great job! Well, the yellow is gone but that royal blue and the white fuselage/wings/engines look pretty minimalistic, efficient and clean.
I also like how they changed the font design. The old font design looked not very good for today's standard - unwelcoming and stiff.
The new one looks modern, but not cheap or too exclusive.
I don't think that it looks like Joon, Atlas or UTA: it's a unique design when you look at all the details and not just the blue tail. It's simplistic, well-designed, and balanced.
This livery is one of my personal favorites, next to AA, QR and SQ. Well done Lufthansa! :smile:
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JannEejit
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Re: LH introduces revised livery

Sun Feb 04, 2018 2:18 pm

I read a comment in that You Tube clip calling it "Joonhansa" perfect ! ;-) And another suggestion, Is it too late for Lufthansa to pick up Monarch's old livery in a fire sale ?
 
CBBW
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Re: LH introduces revised livery

Sun Feb 04, 2018 2:19 pm

One day a major airline will introduce a new livery and the whole of A.net will love it....

"BUT TODAY IS NOT THAT DAY!"

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KLDC10
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Re: LH introduces revised livery

Sun Feb 04, 2018 2:23 pm

Per Lufthansa on Twitter, D-ABYA now finds herself in Hamburg, where Lufthansa Technik will be attending to the new interior design:

https://twitter.com/lufthansaNews/statu ... 6537092097
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LTU932
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Re: LH introduces revised livery

Sun Feb 04, 2018 2:30 pm

admanager wrote:
Good discussion, we've finally had reasons for why the color choice, I appreciate that. Who knew airline livery could be so complicated?
Regardless of your evident sarcasm and knowledge about Germany (or lack thereof), airline branding does NOT have to follow the colour of the country. Blue (and yellow) has pretty much always been part of Lufthansa's branding. The only time I remember Lufthansa having national colours in some way was when the Nazis were in power and they had to paint a big swastika flag on the tail of their aircraft. And before you ask, the German flag on their aircraft nowadays is a requirement by LBA for any airline that registers its aircraft in German (including Airbus aircraft with German test registrations).
Sometimes the only thing more dangerous than a question is an answer. - Ferengi Rule of Acquisition 208
 
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LTU932
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Re: LH introduces revised livery

Sun Feb 04, 2018 2:35 pm

sspontak wrote:
The new LH livery is nice as a start but it looks unfinished. The yellow should be used for the circle/crane on the tail instead of the white. The logo should also be represented on the front near the Lufthansa name similar to Delta or Air Canada. Then you have a finished classic livery that will represent LH now and into the future.
Personally, the front logo should stay where it is, near the nose. If LH changes that, I'll be hugely disappointed.
Sometimes the only thing more dangerous than a question is an answer. - Ferengi Rule of Acquisition 208
 
sspontak
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Re: LH introduces revised livery

Sun Feb 04, 2018 2:38 pm

The new LH livery is nice as a start but it looks unfinished. The yellow should be used for the circle/crane on the tail instead of the white. The logo should also be represented on the front near the Lufthansa name similar to Delta or Air Canada. Then you have a finished classic livery that will represent LH now and into the future.
 
sspontak
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Re: LH introduces revised livery

Sun Feb 04, 2018 2:46 pm

LTU932 wrote:
[Personally, the front logo should stay where it is, near the nose. If LH changes that, I'll be hugely disappointed.


Agreed but perhaps a little larger.
 
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VirginFlyer
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Re: LH introduces revised livery

Sun Feb 04, 2018 4:36 pm

AirCalSNA wrote:
it's basically a rip-off of Qantas's several-years-old livery

If you're talking about a white fuselage, with a single-coloured fin featuring the airline's logo and the colour of the fin extending to the rear fuselage following the lines of the fin, then the pioneer of that was UTA from the early 1970s; Qantas adopted that style in 1984.

V/F
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