One important question that's largely been ignored is: why isn't the C-Series selling well?
Strange one this, I thought you provided a concise list of exactly where Airbus could provide assistance:
Is it the technology? Airbus can't fix that.
Eh? It's not like Airbus is a venture capital firm! All their product lines evolve incrementally. You could see the C-Series coming into Skywise, weight reduction, wingtip treatments, aero cleanups, better leverage with P&W for pips etc.
Is it the marketing? Airbus can help, but Bombardier already had a large and experienced sales and marketing team.
What can a company that typically shifts about 100 or so commercial airliners benefit from one that delivers 600 odd? The level of customer contact has got to be on another level surely. And to add to that (because political leverage is important) you have the backing of the French, German and Spanish governments to add to Canada and the UK?
Is it the support? Airbus can help, but Bombardier already had an extensive support network.
Now more extensive! But it's more about addressing customer concerns about the longevity of support.
By many accounts, it is the price. Unless you have a slam-dunk business case for a 100 seat aircraft, it is hard to compete against a larger aircraft that sells for about the same price. I fail to see how Airbus can help, in the near-term, with pricing.
And yet the claim the opposite: "Significant C Series production costs savings anticipated by leveraging Airbus’ supply chain expertise". And let's be honest, the A320 and the 737 are the two truly commoditised large jet programmes, and if anyone can drive down recurring costs it's one of the big two. And A. will be hoping for a virtuous circle I'm sure - product improvements, support and marketing driving volume which in turn drives cost reductions etc. And you could argue that Boeing's only means of competing with the C-Series (prior to going the protectionist route) was with 73% discounts.
I think this is great fun. The law of unintended consequences. I'm sure this was gamed, and the loss of the F/A 18 order was baked in, possibly some reaction from the UK. But this has been unexpected - I don't think anyone buys Enders saying that the deal was going to happen anyway. It's hard to see a US response short of full on trade war. We'll see. Interesting times.
Last edited by BaconButty
on Tue Oct 17, 2017 11:01 am, edited 1 time in total.