Air Transat to unveil new livery November 13th

YULspotter · Mon Nov 13, 2017 5:04 pm

Transat A.T. to unveil new look on November 13th to celebrate their 30th anniversary.

https://www.transat.com/en-CA/corporate ... ses/124109

YULspotter

drgmobile · Mon Nov 13, 2017 5:09 pm

Can't wait to see it. Haven't been a big fan of the bienvenue livery introduced a few years ago.

SpaceshipDC10 · Mon Nov 13, 2017 5:22 pm

How often are they changing their livery? I mean there was the failed multilingual one a couple of years ago that lead to the current one.

Before 2012, this was their livery.

Then they tried to get away with that "thing".

It was so disliked that they finally came up with this livery that is just fine for me.

I fear they'll drop the starfish from the tail, once again.

SpaceshipDC10 · Mon Nov 13, 2017 10:47 pm

Looks interesting, they even keep the star (no fish involved...). It seems they choose a more serious livery, though I'll wait until I see it on a real airplane to get a better impression of that blue gradient.

lostsound · Mon Nov 13, 2017 10:55 pm

Would have been better had they not randomly placed another star at the bottom rear and if "Air Transat" was all in the same font. Why does livery design seem to be so complicated for agencies these days? Any competent designer wouldn't have pitched that mess, maybe it's the airline execs ruining the original pitched design with lame revisions.

Vasu · Mon Nov 13, 2017 11:04 pm

Link is no longer working

jeffh747 · Mon Nov 13, 2017 11:08 pm

The link is broken it seems now. Anybody take screenshots of it?

SpaceshipDC10 · Mon Nov 13, 2017 11:08 pm

Vasu wrote:
Link is no longer working

No wonder since: "Images of the Air Transat fleet's new livery will be embargoed until 6:45 p.m."

Must have been a mistake.

crazyfoo88 · Mon Nov 13, 2017 11:42 pm

This is what I saw a few minutes ago...

kabq737 · Mon Nov 13, 2017 11:53 pm

Not gonna lie...I like it. It does look similar to the new QF and IB liveries however, I still think it looks nice.

stlgph · Mon Nov 13, 2017 11:58 pm

I like it, too. The lighter blue is more "travel-esque" friendly.

Aeroflot777 · Mon Nov 13, 2017 11:59 pm

I like the improvement as a whole, but I don't know about the typeface. The capital letter in Air, then everything else lowercase and in two different colors makes it look a bit awkward and disjointed.

AIRTRANSAT767 · Tue Nov 14, 2017 12:03 am

That makes Qantas a little not bad! I'm not crazy about the star downstairs?

gatibosgru · Tue Nov 14, 2017 12:04 am

Not bad! I like the tail a lot, just wish the engines had some sort of color/design.

AIRTRANSAT767 · Tue Nov 14, 2017 12:15 am

I admit it would be good to see the engines with the star! But my God did that Air Transat but the new color on the fleet of A310s
Suggérer une modification

ek241yyz · Tue Nov 14, 2017 12:15 am

Actually nice. It'll be a very interesting subject to photograph in nice winter light. And the belly logo; well, isn't that the trend these days with a good number of airlines?

jeffh747 · Tue Nov 14, 2017 12:20 am

Wow what a huge downgrade from their previous livery. What a shame. The only good thing I like is the gradient, but everything else screams “blah”.

MapleLeaf789 · Tue Nov 14, 2017 12:21 am

I think it looks a bit more corporate and clean. I like it a lot.

Tugger · Tue Nov 14, 2017 12:25 am

AIRTRANSAT767 wrote:
That makes Qantas a little not bad! I'm not crazy about the star downstairs?

That's just where the catering truck smacked into it....

Tugg

FoxtrotSierra · Tue Nov 14, 2017 1:02 am

Just to clarify, was this an accidental leak or an unofficial rendering?

trent768 · Tue Nov 14, 2017 1:03 am

Honestly, I prefer the previous one. This one kinda reminds me of Luxair livery.

I think GA will love it when wet leasing it for the Hajj though, it has similar colour if you look from far away

lostsound · Tue Nov 14, 2017 1:18 am

https://twitter.com/airtransat?ref_src= ... r%5Eauthor

Here's some live pics on twitter.

stlgph · Tue Nov 14, 2017 1:36 am

I like it even better in the live pictures.

Continental767 · Tue Nov 14, 2017 1:39 am

I like it overall, but the titles look very odd.

BAINY3 · Tue Nov 14, 2017 1:44 am

Continental767 wrote:
I like it overall, but the titles look very odd.

Yes, I also like it overall but noticed that they are going against the recent trend of enlarging titles to be billboard-style. Here they are doing the opposite.

Although I am not much of a fan of billboard titles, as the windows tend to make the titles full of holes (such as AA's livery).

Kviator · Tue Nov 14, 2017 3:15 am

Looks a little like the Qantas and First Air Liveries. Not bad though. I like the way it stands out on the aircraft.

Narfish641 · Tue Nov 14, 2017 4:14 am

Not bad. And I always like seeing the logos on the belly of the plane. Are all aircraft getting this livery?

MesserJ · Tue Nov 14, 2017 4:24 am

I always thought it was kinda weird and tacky that "Air" and "transat" are in different fonts, but that's the only thing I would change.

ryan78 · Tue Nov 14, 2017 4:25 am

Narfish641 wrote:
Not bad. And I always like seeing the logos on the belly of the plane. Are all aircraft getting this livery?

I doubt the A310's and the 737's will be painted in this livery as they will be leaving the fleet within the next 2 years. For now it looks to be just the A330's. I am actually a fan of this for a change, definitely looks a lot more corporate. Love the prominent light blue and the logo placement on the belly and on the inside facing engine cowlings. My only gripe is the titles look a little awkward on the fuselage. Should look good on the A321neoLR's too!

Flightsimboy · Tue Nov 14, 2017 4:36 am

Air transat on the belly too! I like this. The current livery was good but too much going on at the back. Very soon the Toronto skies will see new colours for both AC and TS.

XLA2008 · Tue Nov 14, 2017 4:52 am

I like it! It’s bright and fresh... not sure about Transat being lower case, but otherwise I much prefer it to the current one with the words all over it, looked a mess to me. Engines with some color would have been nice, but overall I like it

berari · Tue Nov 14, 2017 5:20 am

The logotype at the front is underwhelming. Also don't understand the emphasis on "Air". A big TRANSAT text would be awesome. Or have the current logotype below windows.

zkojq · Tue Nov 14, 2017 5:21 am

I like it, though the font/typeface could be a lot better.

Narfish641 · Tue Nov 14, 2017 5:23 am

ryan78 wrote:
Narfish641 wrote:
Not bad. And I always like seeing the logos on the belly of the plane. Are all aircraft getting this livery?

I doubt the A310's and the 737's will be painted in this livery as they will be leaving the fleet within the next 2 years. For now it looks to be just the A330's. I am actually a fan of this for a change, definitely looks a lot more corporate. Love the prominent light blue and the logo placement on the belly and on the inside facing engine cowlings. My only gripe is the titles look a little awkward on the fuselage. Should look good on the A321neoLR's too!

Leases must expired on the 737. Shame they must go.

ACCS300 · Tue Nov 14, 2017 5:23 am

I like it but prefer the darker shade of blue. Odd they're keeping the star as wasn't the reason for the star their former affiliation with Star Airlines of France?

image : wikimedia commons

Jamake1 · Tue Nov 14, 2017 5:51 am

I must say, compared to many recent livery updates, I like this one. I personally think the smaller titles would've looked better placed below the windows. Overall though, a nice update. It elevates their brand image, reflecting maturity as a company; professionalism, and a touch of elegance. Well done overall...

CFM565A1 · Tue Nov 14, 2017 6:07 am

I like it a lot. A little cleaner than the previous but more design than the old one. Again paint is in the eye of the beholder so I’m sure there’s people out there who don’t like it and that’s fine too.

mooseofspruce · Tue Nov 14, 2017 6:41 am

Definitely feels...modern, in a good way. In the render I was a bit worried the titles might be too close to the top of the fuselage and get squished, but the photos of the reveal look reassuring. If the engines can't be the same shade of blue (makes me think of French Blue), the same shade of silver would've looked nice.

KarelXWB · Tue Nov 14, 2017 9:05 am

First A330-200 is full new livery:

https://twitter.com/airtransat/status/9 ... 3245167616

Jayafe · Tue Nov 14, 2017 9:16 am

KarelXWB wrote:
Full a/c:

https://twitter.com/airtransat/status/9 ... 3245167616

Lazy, unappealing, vulgar....

oldannyboy · Tue Nov 14, 2017 10:04 am

I like it. Looks clean, crisp, professional. It's even colourful enough not to be too eurowhite-ish... Even the font is nice (not too sure about transat lower case, but, there you go.. ). Yes, silver engines would have looked good though..

KarelXWB · Tue Nov 14, 2017 10:10 am

View from behind:

https://twitter.com/airtransat/status/9 ... 3245167616

SpaceshipDC10 · Tue Nov 14, 2017 10:22 am

Still waiting to see under sky light.

The aircraft flew back from GIG November 7th, landed at YUL at 7:38pm on rwy 24R and headed straight to the terminal, based on fr24 tracking. Was it painted in GIG or at YUL?

mikegigs · Tue Nov 14, 2017 12:54 pm

I didn't like it on paper but now that i see the image of the actual a/c, I think it looks pretty good! I agree that either the "A" should be lowercase of the "t" should be capitalized though...

Can't wait to see a 738 in it!

ryan78 · Tue Nov 14, 2017 4:03 pm

Narfish641 wrote:

Leases must expired on the 737. Shame they must go.

Not expired, just being phased out in favor of an all Airbus fleet. A320 and A321's will be coming in to replace them. I think around March next year, Thomas Cook Group will be leasing 2 A320's to Transat to help with the transition from Boeing to Airbus.

SpaceshipDC10 wrote:
Still waiting to see under sky light.

The aircraft flew back from GIG November 7th, landed at YUL at 7:38pm on rwy 24R and headed straight to the terminal, based on fr24 tracking. Was it painted in GIG or at YUL?

It was painted in GIG along with a C-Check.

Embajador3 · Tue Nov 14, 2017 4:03 pm

I am not impressed by this new livery of theirs. I would had place another starfish between the current two on the tail. It kind of reminds me to Air Madagascar's and Iberia's liveries.

RalXWB · Tue Nov 14, 2017 4:22 pm

Looks nice. On the other hand any livery looks better than Air Transat´s livery in the 80s. Cannot wait for the 321LRs.

N415XJ · Tue Nov 14, 2017 4:25 pm

Not bad at all. The current livery isn't awful, but the 'welcome' text always seemed a bit weird to me. This scheme, although not super exciting, looks a lot more professional and sharp.

jnev3289 · Tue Nov 14, 2017 4:27 pm

Soooo... they made the blue lighter? Whats so different about it? Airlines are such wusses with branding. Honestly I don't know why they bother with these minor alterations. If you're going to change it, make a real change. WN and NK are good examples of this. Actual noticeable change

SpaceshipDC10 · Tue Nov 14, 2017 4:34 pm

RalXWB wrote:
On the other hand any livery looks better than Air Transat´s livery in the 80s.

You mean this, when they simply painted over AC's colors?

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