barney captain wrote:WN got rid of mandatory hats over a decade ago and it was a very happy day indeed. Some still choose to wear them (and that's fine) but they are unbearably hot and you end up looking like hell with a a sweat-soaked head. Doing a pre-flight in the summer, it felt like you were wearing a shower cap - they were lined with plastic and didn't breathe.
Hats? Virgin America pilots don't even wear ties -
The grey shirts, no ties, no hats, they don't look like pilots. It doesn't make them for me less an authority, but the look is just wrong.
Breaking out of accepted standards has always been the trend of showing you are young, modern and unadapted. But it was always the wrong way. It's the way old people (who run the airline) think young people want a product or company to look like. But young as old like pilots old-fashioned. If someone would make a marketing study of it, I would bet that would be the result. What young people want is go cheap from A to B, they are less aligned to a brand, they want free wifi and a great IFE/PTV product or just streaming with USB power sockets. But this is just old peoples marketing for the "target group".