WayexTDI wrote:bkmbr wrote:If Embraer continues to have to compete against an airbus that sells its products below their cost price, it will be impossible for Embraer to close sales and the company as a whole will suffer losses. If Boeing really kills the deal to save billions of dollars , it could end up helping to create a trillion dollars competitor. The last thing Western companies will need is a Chinese company capable of repeating the "Embraer way" of doing things and locking out the Chinese market for their products.
You really think the E2s sold today are sold at prices above today's cost? Riiiiight...
What else can Embraer do, otherwise they can't compete with the A220 since Airbus is continuing the trend set by Bombardier of selling each frame at big loss just to establish the airplane in the market. Is impossible to Embraer keep into a fight like this with Airbus much longer. Airbus have virtually unlimited money since the company can always count with the EU money to help. Boeing and the american government could help to make things a little fairer (from the economic and political point of view) but now the only route Embraer will have to fight this now is the WTO and hope for a decision that will take at least 10/15 years and arrive too late to avoid Airbus dominance in this segment.
EDIT: Unless, of course, if something something like a Max-like scandal happened and hit the A220 line. The A220 has presented some problems and defects such as the problem with engines and cracks in the frame, so you never know what Bombardier did to cut corners in the plane's design to get it in the market as soon as possible. Yes, It is a terrible thing to have to root for the misfortune of others so that you can the things the way you want, but that seems to be the case with Embraer at the moment.