I would have thought Antarctica would be off-limits for NZ; although after Rico maybe nothing is off limits.
Just seems an unnecessary choice to me - surely there are plenty of other excellent settings for safety vids.
Unbelievably dumb - it makes Ricco seem like an intuitive and inspired piece of marketing.
Yes, it's been nearly 40 years but I'm barely "over" Erebus myself, and I knew none of the victims of the disaster. A disaster which has since been perpetuated, firstly by the slightly unsophisticated (if accurate) analysis by Chippindale, followed by the well communicated but factually devoid and highly biased emotionally charged diatribe of Mahon. It's no wonder the families involved still feel like they're awaiting closure. There hasn't yet been a competent and wholistic analysis in any official capacity.
This is a touchy subject, we need to be mindful of those directly impacted. I also know employees effected by this disaster and it will always be with them.
This will read harsh but it's not intended to be received in that way, at some point we need to remember but put behind us Erebus. NZ has formally apologized for the way it managed the disaster, there's a monument at their CBD hub to remember those by and it's also gone to a lot of efforts to take the families of those effected back to Antarctica.
This is a video to help "raise awareness of enviromental and scientific issues" much like their DOC video did a few years back with the partnership they had with them at the time.
NZ is not attempting to commence scenic flights again, this isn't a Ricco style safety video, it'll be a light comical video on an important global topic.
I personally believe NZ has reached out to the families first which shows they are being sensitive to them in regards to this.
I guess what I'm saying is, does NZ need to avoid Antarctica permanently or does there become a point when they can slowly promote this continent again? Remember some airlines like MH have to commence flying routes days/weeks after a disaster..
As I said, I'm not trying to be offensive towards those who lost loved ones. I'ts just a consideration from my view.