Last time I was in Adelaide it had lots of beaches and there was no ban on serving cocktails
Yes, but ADL is no more of a beach and cocktails destination than AKL, DPS, NAN, PER or SIN for that matter.
There were far more appropriate clues to use, such as playing on ADL's nickname as the "City of Churches."
IMO, the anti-climax backfired, and created more negativity for ADL's brand than would have been the case.
Someone asked about the cocktail clue and the social media team replied with a link to "The Adelaide Metropolitan" not exactly what I'd call well known.
The clue was that the destination had "inspired the name of many a cocktail" - many being a plural
The NTL team has only linked to one cocktail, not "many." SIN has the Singapore Sling, the Little Red Dot, etc.
The beach and cocktails references have overwhelmingly confused, misled and caused resentment by the public.