FA9295 wrote:It seems like Icelandair and WOWair are purposely adding routes in nearby markets from one another by means of route competition. Some examples:
WOW adds KEF-STL route; then FI adds KEF-MCI route.
FI adds KEF-MSP route; then WOW adds KEF-DTW route.
WOW adds KEF-EWR/JFK service, competing against FI's current New York service.
AA, WOW and FI all add DFW-KEF service (this shocks me that three airlines will be simultaneously operating this route)
WOW adds KEF-MIA competing against FI's existing KEF-MCO (previously KEF-SFB) route.
WOW adds KEF-CVG route; then FI adds KEF-CLE route.
All in all, it'll be very interesting to see these Icelandair and WOWair continuing to go head to head for service to Iceland and/or using KEF as a gateway to Europe.
While your point holds true about STL/MCI, DFW especially and CVG/CLE, the other markets are more WOW going into established FI markets. FI has served MSP from 1997 (with a short pause around 2007-2010 after the financial crash), JFK since forever (late 1950s) and MCO since the late 90s (and FLL before that from the early 90s).
Jshank83 wrote:RJNUT wrote:FlyingJhawk wrote:This is pretty damn exciting news for who call MCI our home airport. I don't see this service being for travelers need to get to Europe since there are a ton more options for one stop service. This is made for people like me that want go to places like Iceland...it's on my bucket list and if everything works out me and a friend will be there this summer!
Actually their whole "shtick" is transporting travelers between Europe and N America. Depending on just Iceland traffic alone would not be sustainable. But it will entice many travelers such as yourself to go only there and back. In fact I plan to do the same.
I would be interested to see the numbers on how many just go to Iceland and how many continue on. I am more in the only go to Iceland boat as you and take someone else if I am going to anywhere else in Europe but I am sure the low cost gets decent numbers on people connecting (especially on wow)
IIRC, the numbers for FI are around 30/70 O&D vs transfer. The WOW numbers are similar. The reason for their popularity TATL, and why many people choose them over larger legacy carriers, is that they offer a seamless 1 stop connection between small cities on both sides. So, for example someone going OSL-MSP, can either fly OSL-KEF-MSP on FI with an hour's stop in Iceland and get there in around 9 hours, often for a cheaper fare, and save themselves the hassle of connecting or even double-connecting through the large hubs (LHR, AMS, FRA etc in Europe and JFK, ATL, ORD etc in the US). The same even applies for large-to-small markets (LHR-ANC, AMS-DEN, JFK-BGO or something like that) where you have to connect anyway - why not do it smack on the great circle route, with a short and guaranteed connection that gets you there sooner than all the other options?
One other factor that distorts the transfer vs O&D is the immensely popular MyStopover option. Icelandair (and Loftleidir before it) has offered it since the 60s, but it has really gained massive popularity in recent years after Iceland hit the map as a tourist destination. Travellers going TATL can stop for up to 7 days, without any additional airfare, to explore Iceland before continuing on to their destination on the other side. Whether that's just a 12 hour stop to jump in the Blue Lagoon right next to the airport, 36 hour stop to have a short city break in Reykjavik on the way or 7 days driving around and seeing the beautiful nature all around the country, I know for a fact that a boatload of people use this feature every day, all year long. I don't recall if they count those pax as O&D or simply transfer.