DWC wrote:Because this forum was created in Europe by Europans, let me rant a little :
1. FORTUNE is a nobody media outside fortress USA.
2. If the Financial Times ran such stupid Billboard Top Hits, BA, LH, EW, FR & U2 would rank first.
3. In fact, seen from anywhere else in the world, AK, EK, FZ, G9, QR or SQ would come up first.
4. I can't see why execs worldwise would rank DL first, J in Europe is a joke, but much of Asia has offered better products than the US3.
In a way, Fortune reminds of Skytrax awarding 5 stars to LH : both laughable.
AirCalSNA wrote:I'm not sure the rant is well-taken, as I would expect executives to admire qualities that may or may not related to the "product" as seen from a customer's point of view, such as the wisdom of decisions as to growth, year-to-year stability, brand identity, strategic investment decisions and the like. That's why a company like Southwest, for example, would probably top the other companies that you think should come out on top based solely on customer experience. Unquestionably Southwest is not a luxury airline and the others you mention all beat it in terms of amenities and the like. But Southwest has been very successful in creating strong brand loyalty and often crushing more "luxurious" competition (e.g., Virgin America's unsuccessful attempt to serve SNA many years ago). As for DL, I think they are still largely non-unionized, which something executives, as I imagine, think is a pretty mean feat.
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