jumbojet
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How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Tue Mar 06, 2018 11:07 pm

For aviation buffs, this is a really great video and article on how Delta captured its flagship A350 against a truly unique backdrop of the super blue blood moon last month.

Enjoy.

How Delta got the moon shot: Dynamic creativity, perfect timing, flawless execution
By Grayson Daughters · posted March 6, 2018


Here are the first 3 paragraphs from the article:

In partnership with the cosmos, a team of Delta professionals set out to capture images of the airline's new flagship aircraft, the A350-900, against a truly unique backdrop: A "super blue blood moon eclipse​​."​ Mother Nature last offered such a view in 1866.
The result – a jaw-dropping viral video that became Delta's most successful Instagram post ever – was a triumph of months of cross-divisional planning and stellar execution. Not to mention a lot of creativity and, in the end, perseverance when it seemed the "money shot of a lifetime" was in jeopardy.
"The A350 is nicknamed 'the Starship,' so there was not a more perfect airplane for the super blue blood moon eclipse," said First Officer Laura Lucas-Edwards, Delta's A350 instructor pilot who flew the A350 for the special project in tandem with First Officer Shane Capaldi. "To get to work across the operational divisions with such a top-notch Marketing department and then the outside vendors, I'd never seen such an amazing production.

Delta pilots and techs back on the ground seemed as awed by the film production crew's professionalism as the production crew was by Delta's mad aviation skills.

Clint Culpepper, a Tech Services Specialist in TechOps, whose mechanical expertise with the plane was also called on for the shoot, said that the Mojave Desert production was "probably the coolest thing I've ever gotten to do at my 27 year career here at Delta. It really was a once-in-a-career type of opportunity."

"


Entire article here with video

https://news.delta.com/how-delta-got-mo ... -execution




By the way, who knew the A350 was nicknamed the Starship?
Last edited by jumbojet on Tue Mar 06, 2018 11:24 pm, edited 4 times in total.
 
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neomax
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Tue Mar 06, 2018 11:21 pm

I thought the video was just a lucky coincidence lol, guess I was wrong! Nice job to the DL team, that video was pretty kickass!
 
jumbojet
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Tue Mar 06, 2018 11:24 pm

There is also a Flickr photo album about the 'Moon Shoot' here:

https://www.flickr.com/photos/deltanews ... 0882730342
 
axiom
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Wed Mar 07, 2018 12:20 am

What a looker, that plane is...
 
ual763
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Wed Mar 07, 2018 12:22 am

Pretty cool! I remember the old Clay Lacy air-to-air photographs. My favorite was the Qantas 747 ones over Sydney. But he had a ton of good ones. Wish airlines would go back to doing more air-to-air shots for commercials, print ads, etc.
From flying to the NOTAM office
 
jumbojet
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Wed Mar 07, 2018 12:27 am

ual763 wrote:
Pretty cool! I remember the old Clay Lacy air-to-air photographs. My favorite was the Qantas 747 ones over Sydney. But he had a ton of good ones. Wish airlines would go back to doing more air-to-air shots for commercials, print ads, etc.


Delta has a few of them. Here is one from a few years ago, Seems like it was just yesterday,

The Delta A330 air to air video (the making of)


https://www.youtube.com/watch?v=2Wf4tV563MQ

There's also a video of a DL 737. Not sure if other airlines have them.
 
Adispatcher
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Wed Mar 07, 2018 12:39 am

That explains a lot.
 
ual763
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Wed Mar 07, 2018 12:51 am

jumbojet wrote:
ual763 wrote:
Pretty cool! I remember the old Clay Lacy air-to-air photographs. My favorite was the Qantas 747 ones over Sydney. But he had a ton of good ones. Wish airlines would go back to doing more air-to-air shots for commercials, print ads, etc.


Delta has a few of them. Here is one from a few years ago, Seems like it was just yesterday,

The Delta A330 air to air video (the making of)


https://www.youtube.com/watch?v=2Wf4tV563MQ

There's also a video of a DL 737. Not sure if other airlines have them.


That one was cool as well. Not quite Air-air though. But still awesome! In the 90s/early 2000s, you could go to Barnes and Noble, go in the transportation section, and you'd see numerous books filled with air-air photos of commercial airliners, and also ground-air/ground-ground as well. Airline commercials always featured air-air footage as well. Nowadays, the transportation section has the FAR/AIM and not much more. Commercials, generally suck nowadays too. Seems like the vast majority of airline commercials anymore, are actually commercials for their co-branded credit cards. I hate the United mileage-plus explorer card commercial playing now. Would love to see Delta put this moon-shot, or at least some of the other air-air shots in a commercial.
From flying to the NOTAM office
 
739er
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 5:46 pm

Seems like nowadays everything in movies with an aircraft in flight is computer generated or enhanced. Kudos to DL for that.
 
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GEUltraFan9XGTF
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 6:02 pm

So where is the actual moon shot? Link to pic?
© 2019. All statements are my own. The use of my statements, including by journalists, YouTube vloggers like "DJ's Aviation", etc. without my written consent is strictly prohibited.
 
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GEUltraFan9XGTF
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 6:05 pm

ual763 wrote:
jumbojet wrote:
ual763 wrote:
Pretty cool! I remember the old Clay Lacy air-to-air photographs. My favorite was the Qantas 747 ones over Sydney. But he had a ton of good ones. Wish airlines would go back to doing more air-to-air shots for commercials, print ads, etc.


Delta has a few of them. Here is one from a few years ago, Seems like it was just yesterday,

The Delta A330 air to air video (the making of)


https://www.youtube.com/watch?v=2Wf4tV563MQ

There's also a video of a DL 737. Not sure if other airlines have them.


That one was cool as well. Not quite Air-air though. But still awesome! In the 90s/early 2000s, you could go to Barnes and Noble, go in the transportation section, and you'd see numerous books filled with air-air photos of commercial airliners, and also ground-air/ground-ground as well. Airline commercials always featured air-air footage as well. Nowadays, the transportation section has the FAR/AIM and not much more. Commercials, generally suck nowadays too. Seems like the vast majority of airline commercials anymore, are actually commercials for their co-branded credit cards. I hate the United mileage-plus explorer card commercial playing now. Would love to see Delta put this moon-shot, or at least some of the other air-air shots in a commercial.


The Delta "We're Coming for You" ad is the best TV as I've seen for an airline in ages. Now a good 2-3 years old!

https://youtu.be/YWZx01DS67E
© 2019. All statements are my own. The use of my statements, including by journalists, YouTube vloggers like "DJ's Aviation", etc. without my written consent is strictly prohibited.
 
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LAX772LR
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 6:11 pm

Good thing this is such a rich airline.... all that, for something that a college kid with good photoshop skills could've done for $100? If I were an employee or shareholder, I'd be sorta miffed.
I myself, suspect a more prosaic motive... ~Thranduil
 
WayexTDI
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 6:24 pm

LAX772LR wrote:
Good thing this is such a rich airline.... all that, for something that a college kid with good photoshop skills could've done for $100? If I were an employee or shareholder, I'd be sorta miffed.

And maybe that's why you're not working for Delta, let alone in their marketing department...
 
MartijnNL
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 6:37 pm

I wish the press would stop using terms like super blue blood moon ecplise. What is wrong with lunar eclipse? And Mother Nature last offered such a view in 1866? This eclipse wasn't anything else than the other ones I observed.
 
amadorE175
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 6:40 pm

WayexTDI wrote:
LAX772LR wrote:
Good thing this is such a rich airline.... all that, for something that a college kid with good photoshop skills could've done for $100? If I were an employee or shareholder, I'd be sorta miffed.

And maybe that's why you're not working for Delta, let alone in their marketing department...


There's value in doing something properly instead of doing it on the cheap. They got a cool shot and showed they don't cut corners. That's all good for maintaining the brand. The internet would have been very not impressed by a photoshop job.
 
WayexTDI
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 7:27 pm

amadorE175 wrote:
WayexTDI wrote:
LAX772LR wrote:
Good thing this is such a rich airline.... all that, for something that a college kid with good photoshop skills could've done for $100? If I were an employee or shareholder, I'd be sorta miffed.

And maybe that's why you're not working for Delta, let alone in their marketing department...


There's value in doing something properly instead of doing it on the cheap. They got a cool shot and showed they don't cut corners. That's all good for maintaining the brand. The internet would have been very not impressed by a photoshop job.

Exactly my point. Delta saw value in doing this right (versus cheap) and advertised how they did it: double-plus, excellent ROI if you ask me.
 
kiowa
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 7:28 pm

WayexTDI wrote:
LAX772LR wrote:
Good thing this is such a rich airline.... all that, for something that a college kid with good photoshop skills could've done for $100? If I were an employee or shareholder, I'd be sorta miffed.

And maybe that's why you're not working for Delta, let alone in their marketing department...


I actually like some of Delta’s marketing. They have some good Northwest Airlines talent working for them.
 
stlgph
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 7:42 pm

LAX772LR wrote:
Good thing this is such a rich airline.... all that, for something that a college kid with good photoshop skills could've done for $100? If I were an employee or shareholder, I'd be sorta miffed.


so true. the winner for dynamic creativity, perfect timing, and flawless execution goes to Abraham Zapruder

and he did it for free.
if assumptions could fly, airliners.net would be the world's busiest airport
 
Heinkel
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 8:19 pm

MartijnNL wrote:
I wish the press would stop using terms like super blue blood moon ecplise. What is wrong with lunar eclipse? And Mother Nature last offered such a view in 1866? This eclipse wasn't anything else than the other ones I observed.


Total lunar eclipses are quite frequent. AFAIK DELTA took the foto during the lunar eclipse an January 31st 2018.

Since then I could observe here in Germany two more total lunar eclipses: 27th of July 2018 (not visible in North America) and a few days ago on January 21st 2019, which was quite impressive and visible in North America. It happens rough every two years. Next one will happen 26th of May 2021.

The problem is, depending on where you live, may be you can't see it. And the brightness of the "blood moon" during the total eclipse and the elevation above the horizon are always different. Not to forget clouds and weather. So it is not always possible to shoot such a foto or video.

The claim, that mother nature offered such a view last time in 1866 is nonsense. Wikipedia is your friend. Or ask your local astronomer.
 
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LAX772LR
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 9:21 pm

WayexTDI wrote:
LAX772LR wrote:
Good thing this is such a rich airline.... all that, for something that a college kid with good photoshop skills could've done for $100? If I were an employee or shareholder, I'd be sorta miffed.

And maybe that's why you're not working for Delta, let alone in their marketing department...

Well no, I wouldn't reduce myself to working for anyone, much less something as fickle as an airline... but that said, it really has nothing to do with the point in contention:
which is that airlines as a rule generally don't expend extravagantly on something with so little direct (word's underlined for a reason) ROI.

One need only look to the common trend in liveries to see that in action.

This one seems able to justifiably get away with that, due to their impressive ability to make tons of money in just about every other aspect of operation.
I myself, suspect a more prosaic motive... ~Thranduil
 
WayexTDI
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 9:41 pm

LAX772LR wrote:
WayexTDI wrote:
LAX772LR wrote:
Good thing this is such a rich airline.... all that, for something that a college kid with good photoshop skills could've done for $100? If I were an employee or shareholder, I'd be sorta miffed.

And maybe that's why you're not working for Delta, let alone in their marketing department...

Well no, I wouldn't reduce myself to working for anyone, much less something as fickle as an airline.

Well, thankfully for you, some of us do work for airlines so you can safely put your pompous ass into a plane and travel all the while you continue dissing on airlines...
 
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LAX772LR
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 9:42 pm

WayexTDI wrote:
all the while you continue dissing on airlines

Recognizing routine wax/wane in airline personnel retention equates to "dissing," in your esteemed perception? Interesting.
Last edited by LAX772LR on Sun Jan 27, 2019 9:45 pm, edited 1 time in total.
I myself, suspect a more prosaic motive... ~Thranduil
 
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FA9295
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 9:43 pm

WayexTDI wrote:
LAX772LR wrote:
WayexTDI wrote:
And maybe that's why you're not working for Delta, let alone in their marketing department...

Well no, I wouldn't reduce myself to working for anyone, much less something as fickle as an airline.

Well, thankfully for you, some of us do work for airlines so you can safely put your pompous ass into a plane and travel all the while you continue dissing on airlines...

Not really sure why you're getting butthurt about his statement. It's just an opinion. He has his, you have yours, and I have mine.
 
WayexTDI
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 9:49 pm

FA9295 wrote:
WayexTDI wrote:
LAX772LR wrote:
Well no, I wouldn't reduce myself to working for anyone, much less something as fickle as an airline.

Well, thankfully for you, some of us do work for airlines so you can safely put your pompous ass into a plane and travel all the while you continue dissing on airlines...

Not really sure why you're getting butthurt about his statement. It's just an opinion. He has his, you have yours, and I have mine.

You really don't think there is nothing wrong with what he said? He wouldn't reduce himself to working for something as fickle as an airline???
That's condescending to the hundreds of thousands of people who work for airlines, and who ensure this dude can travel safely.

As you said, that's my opinion.
 
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LAX772LR
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 9:54 pm

WayexTDI wrote:
You really don't think there is nothing wrong with what he said? He wouldn't reduce himself to working for something as fickle as an airline???
That's condescending to the hundred of thousands of people who work for airlines, and who ensure this dude can travel safely.

That's your perception. You're of course entitled to it, but try not to delude yourself into thinking it's the only acceptable one.

There are plenty of people who are repulsed at the concept of subjecting themselves to the whims of an employer; and unless you've been living under a rock of the previous 36 days, there's been a rather visible example of why we might feel that way... one which touched the aviation industry rather intimately.



amadorE175 wrote:
The internet would have been very not impressed by a photoshop job.

No doubt, but then again, how many new bookings (or prevented cancelled tickets) would that cause either way?

DL seems to find value in it, so great for them. Lord knows they know how to make money.

This sorta thing is an oddity for the industry though. Again, look to liveries as an example.
I myself, suspect a more prosaic motive... ~Thranduil
 
ryanov
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 11:15 pm

I am thankful that there is someone putting this sort of art into the world, paying good money for it. Also happy as a customer to have some of my ticket money going towards things that make the world a little bit more interesting.

To the fellow who is smug about presumably working for himself, I haven’t had to look for a job in 19 years. I see a fair amount of value in that. Kind of pointless to get smug about your own situation.
 
kiowa
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Sun Jan 27, 2019 11:37 pm

ryanov wrote:
I am thankful that there is someone putting this sort of art into the world, paying good money for it. Also happy as a customer to have some of my ticket money going towards things that make the world a little bit more interesting.

To the fellow who is smug about presumably working for himself, I haven’t had to look for a job in 19 years. I see a fair amount of value in that. Kind of pointless to get smug about your own situation.



I saw nothing smug about his remarks. The industry is quite fickle. The only stable jobs with a retirement left in the US used to be with the government. now not so sure
 
L410Turbolet
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Re: How Delta Got The Moon Shot: Dynamic creativity, perfect timing, flawless execution (Video)

Mon Jan 28, 2019 12:07 am

LAX772LR wrote:
There are plenty of people who are repulsed at the concept of subjecting themselves to the whims of an employer;

Are you also afraid to go to the post office?

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