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N766UA wrote:Firstly, LH's old livery was boring as hell, too. Anyone who calls it classic or beautiful is delusional, because it's straight-up, old school Eurowhite. Secondly, the A350 is an ugly airplane, with a short snout, goofy space shuttle windows, narrow, blocky tail, and chicken legs. It does nobody's livery favors. Finally, this livery is pretty boring and uninspired. They could have added something more to it, if only a yellow crane, and it'd be much improved.
KLDC10 wrote:N14AZ wrote:A few moments? It took me some minutes...(I am German and simply read it in German).
My point exactly - if you speak German, there's nothing amiss. And since the ads were found in Germany (aimed towards German speakers), I'm not sure it was quite the "cock-up" some earlier posters were making it out to be
AAF9UA wrote:For many decades, Lufthansa aircraft have been identifiable from long distances precisely because of the round "Lufthansa Yellow" logo on the tail. Not to mention, yellow has been a part of Lufthansa's livery since the beginning of the Jet Age. Why not try the new livery with yellow added back to the tail logo? Otherwise, just paint the entire airplane white as it will save even more money AND will look just as good as the new livery.
QXAS wrote:AAF9UA wrote:For many decades, Lufthansa aircraft have been identifiable from long distances precisely because of the round "Lufthansa Yellow" logo on the tail. Not to mention, yellow has been a part of Lufthansa's livery since the beginning of the Jet Age. Why not try the new livery with yellow added back to the tail logo? Otherwise, just paint the entire airplane white as it will save even more money AND will look just as good as the new livery.
The yellow also helps make the aircraft look German. Obviously yellow is only one color on the German flag, but Germany is one of a very few amount of countries with Yellow in more than just a logo on the flag. PyeongChang, the German sleds were yellow. The new livery does not represent Germany in the slightest, which the airline is the national flag carrier. If I were an ignorant tourist at an airport and a new LH went by, I’d have no idea where the jet came from or is going. Flag carriers should represent their country in some way.
DominikR83 wrote:Many people around the world immediately identified the planes as an LH one because of the blue with the yellow logo but for sure not becaause they know that the german flag as a quite big yellow part in it.
oldannyboy wrote:Goodyear wrote:
The sad part is, the individual who was responsible for this horrendous rebrand probably got promoted. This is probably the ugliest A350 out there. What a sad, missed opportunity.
It is. It's ugly as hell. Drab, sad, uninspiring.
Remember: it's always the bad ones making career progress. It's the 'yes men' applying the concepts that management wants and that nobody likes.
PA110 wrote:1. Airline: Updates or launches new branding.
2. A.Nutters: Hate it! Love it! Meh.
3. Average Public: <crickets>
CBBW wrote:The fact that so many people on a site ostensibly peopled by adults go apoplectic about airline liveries as genuinely bizarre, IMO.
PA110 wrote:1. Airline: Updates or launches new branding.
2. A.Nutters: Hate it! Love it! Meh.
3. Average Public: <crickets>
AAF9UA wrote:Otherwise, just paint the entire airplane white as it will save even more money AND will look just as good as the new livery.
N766UA wrote:Firstly, LH's old livery was boring as hell, too. Anyone who calls it classic or beautiful is delusional, because it's straight-up, old school Eurowhite. Secondly, the A350 is an ugly airplane, with a short snout, goofy space shuttle windows, narrow, blocky tail, and chicken legs. It does nobody's livery favors. Finally, this livery is pretty boring and uninspired. They could have added something more to it, if only a yellow crane, and it'd be much improved.
Braybuddy wrote:Much nicer that the stale old yellow/blue combination. It's minimalist for sure, but elegant and very smart. I love the way the blue on the tail stops short of the leading edge.
tommy1808 wrote:When I heard LH gets a new design, I was scared. I am still blind from the sunylow belly they tried on an A300 or 310 some time in the 80s iirc.
But this is great. A touch of classical yellow at the door, very clean, simple and in deed smart.
They are probably just 5 to 10 years ahead of the curve, but get used to it, it is the future of aircraft livere.
The old one was classic, but it did look somewhat dated.
questions wrote:B595 wrote:“Hideous” was apropos for AA’s new scheme when it came out.
What about now?
B595 wrote:It's grown on me - from hideous to simply garish. But I have to admit the new AA scheme is very recognizable from long distances, in the same way that the Southwest scheme is.
tommy1808 wrote:They are probably just 5 to 10 years ahead of the curve, but get used to it, it is the future of aircraft livere.
TurboJet707 wrote:tommy1808 wrote:They are probably just 5 to 10 years ahead of the curve, but get used to it, it is the future of aircraft livere.
If we think the new LH livery is 'fresh and modern' in 2018, the future of liveries, imagine what a shockwave this DC9 must have caused 26 years ago: :
MesserJ wrote:Such a pointless livery change. The old one looked good on pretty much any aircraft.
TC957 wrote:LH should have done something like Air Belgium has with their A340's....That looks fab in the national colours done that way.
QXAS wrote:AAF9UA wrote:For many decades, Lufthansa aircraft have been identifiable from long distances precisely because of the round "Lufthansa Yellow" logo on the tail. Not to mention, yellow has been a part of Lufthansa's livery since the beginning of the Jet Age. Why not try the new livery with yellow added back to the tail logo? Otherwise, just paint the entire airplane white as it will save even more money AND will look just as good as the new livery.
The yellow also helps make the aircraft look German. Obviously yellow is only one color on the German flag, but Germany is one of a very few amount of countries with Yellow in more than just a logo on the flag. PyeongChang, the German sleds were yellow. The new livery does not represent Germany in the slightest, which the airline is the national flag carrier. If I were an ignorant tourist at an airport and a new LH went by, I’d have no idea where the jet came from or is going. Flag carriers should represent their country in some way.
NickWebb wrote:MesserJ wrote:Such a pointless livery change. The old one looked good on pretty much any aircraft.
It's not just a livery change, it's an entire brand refresh, the aircraft are not the main concern in this process...
NickWebb wrote:QXAS wrote:AAF9UA wrote:For many decades, Lufthansa aircraft have been identifiable from long distances precisely because of the round "Lufthansa Yellow" logo on the tail. Not to mention, yellow has been a part of Lufthansa's livery since the beginning of the Jet Age. Why not try the new livery with yellow added back to the tail logo? Otherwise, just paint the entire airplane white as it will save even more money AND will look just as good as the new livery.
The yellow also helps make the aircraft look German. Obviously yellow is only one color on the German flag, but Germany is one of a very few amount of countries with Yellow in more than just a logo on the flag. PyeongChang, the German sleds were yellow. The new livery does not represent Germany in the slightest, which the airline is the national flag carrier. If I were an ignorant tourist at an airport and a new LH went by, I’d have no idea where the jet came from or is going. Flag carriers should represent their country in some way.
Were Pan Am, TWA and United red white and blue? KLM, Qantas, Air New Zealand? was Sabena red, yellow and black, Varig green and yellow??
bpat777 wrote:Yes I have to agree with you about the ugliest A350 out there. Shame because the A350 is such an amazing looking aircraft.
PA110 wrote:This is an interesting analysis on the entire redesign: https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_livery_for_lufthansa_done_in_house.php
PM wrote:PA110 wrote:This is an interesting analysis on the entire redesign: https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_livery_for_lufthansa_done_in_house.php
What a load of bollocks.
PA110 wrote:This is an interesting analysis on the entire redesign: https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_livery_for_lufthansa_done_in_house.php
TC957 wrote:There are some smart " Eurowhite " designs that make it fairly obvious that they are a national carrier airline. SA ,LX and QF springs to mind, TG, EK also....NZ looks like it's only from New Zealand and the new AA livery looks, well, very American. People will recognize the country they're from without the titles on the airframe.
But LH ?? Who will look at that new design and instantly recognize it as German, without seeing the name ? It's as if LH are embarrassed to represent Germany to the world and want the airline to remain anonymous.
glideslope wrote:There needs to be a petition started to return yellow on the vertical stab at least. The rest can stay. Just put the Yellow Condor back on for the love of Pete !!! It's iconic.