Air Tahiti Nui reveal brand refresh

mercure1 · Tue May 01, 2018 5:56 pm

Video - new visual of TN

https://youtu.be/n7G5BaQ2Tfw

danj555 · Tue May 01, 2018 7:33 pm

AOMlover wrote:
It looks like the heart of the flower is shaped like the face of a woman:

woah totally!!

RetroRoo · Tue May 01, 2018 9:30 pm

Air Tahiti Nui really crammed every single thing they could into their present livery. The flower, the ripples of the sea, the huge white bold titles, the red and white swish of the FP flag. It's all a little....much. Not too much for the 2000's, but a little much as we head toward 2020 and the design world has moved on to flatter, more elegant, less skeuomorphic designs. I think a simple use of the flower motif against some interesting colour choices could make for a beautiful and interesting livery, without the nascar overkill design currently in use. We shall see...

RetroRoo · Tue May 01, 2018 9:32 pm

mercure1 wrote:
Video - new visual of TN

https://youtu.be/n7G5BaQ2Tfw

WHOAH!!

I just saw this video. If this is a sign of the livery to come then this is *extremely* exciting. The flat, bold colours of Henri Matisse, Polynesian iconography. Yes, yes, yes.

bunumuring · Tue May 01, 2018 10:36 pm

Hey guys,
I agree, a fantastic video! I hope the new livery does use the motifs and the colours shown in the video. if so, it could be as impressive as Fiji Airways.
Cheers,
Bunumuring

Bricktop · Tue May 01, 2018 10:48 pm

Potentially stunning! They have raised my hopes and expectations.

CarbonFibre · Wed May 23, 2018 3:01 pm

Just seen a mock up of the tail on Brand New. That can't be it, surely?

https://www.underconsideration.com/bran ... rand_1.php

DTWorld · Wed May 23, 2018 3:26 pm

^ That does make me wonder too, but the video showed some things that looked VERY encouraging.

ojjunior · Wed May 23, 2018 3:47 pm

PPVLC wrote:
I'm a big Christopher Lee fan

Mr.Scaramanga is dead, please respect him. Bond either.
Back to the topic, kinda liked the new logo, hope the acft colors don't kill it...

PHBVF · Fri May 25, 2018 7:03 am

The new livery has been revealed and I think it provides a modern touch to a classic livery!
Very curious to see this when it rolls out of the factory
[url]https://twitter.com/AVgeeksTahiti/status/999906112865353728
[/url]

thgsr08 · Fri May 25, 2018 7:12 am

PHBVF wrote:
The new livery has been revealed and I think it provides a modern touch to a classic livery!
Very curious to see this when it rolls out of the factory
[url]https://twitter.com/AVgeeksTahiti/status/999906112865353728
[/url]

They made it even nicer than it was. Congrats TN mkt.

787Driver · Fri May 25, 2018 7:15 am

This is a livery update done right for once.. Great job :-)

Lufthansa could learn a lot

aviationaware · Fri May 25, 2018 7:16 am

Very likeable. Stayed true to their identity.

DarkSnowyNight · Fri May 25, 2018 7:25 am

aviationaware wrote:
Very likeable. Stayed true to their identity.

Yup. If only there were a way to get this and an AZAL 787 in the same photo...

aerokiwi · Fri May 25, 2018 7:29 am

They made it better! Fantastic! I never liked the red-flag lines before but much more elegant this time. And the patterning on the rear of the fuselage combined with some Polynesian design motifs on the tail... brilliant!

YBBNspotter01 · Fri May 25, 2018 7:32 am

Beautiful! I'm glad they didn't go Eurowhite.

Melbourne · Fri May 25, 2018 7:42 am

An airline with a handful of aircraft can keep their identity whilst tweeking it in such a way to make it look more modern and contemporary where as the giants are going the opposite way, hats off to TN!

Virginblue4 · Fri May 25, 2018 7:50 am

I really hope that this is the new livery because it’s beautiful! But are we sure? The logo doesn’t match their new logo on their website etc... it looks like the old logo to me.

MrHMSH · Fri May 25, 2018 8:30 am

Very happy with that. Loses none of the charm of the previous livery but adds a few small and appreciated details. I can’t wait to see it on a real 787.

vhtje · Fri May 25, 2018 9:16 am

I'm confused. The frangipani (?) flower on the tail of the 787 model is not consistent with the branding shown and discussed earlier on in the thread and now apparent on their website. Is the 787 model really a final version of the new livery?

JeremyXWB · Fri May 25, 2018 12:09 pm

Is it just me, or does smaller airlines (relative term) seems to always do a better job at rebranding / brand refresh compared to major airlines i.e. flag carriers??

MrBren · Fri May 25, 2018 12:28 pm

I really hate the windows across the brand whatever the company, this ruins everything.

EvanWSFO · Fri May 25, 2018 12:31 pm

JeremyXWB wrote:
Is it just me, or does smaller airlines (relative term) seems to always do a better job at rebranding / brand refresh compared to major airlines i.e. flag carriers??

I've thought that as well. Maybe because they do not have as many aircraft to repaint? I'd prefer to think it's always a good job by management, which can probably explain some of the duds that have come out.

winGl3t · Fri May 25, 2018 2:34 pm

Maybe because smaller airlines do not have global reach they can show more proudly their roots and origins through their liveries to stand out on the crowd!
Well done Air Tahiti Nui (also love Fiji and Hawaiian).

mercure1 · Fri May 25, 2018 3:10 pm

I am not sure this is the final livery as for example, the tiare flower on tail does not match the previously revealed update.

DocLightning · Fri May 25, 2018 3:28 pm

HOT DAMN!!!! WAY TO GO TN!!!!

That is *GORGEOUS!* Distinctive, recognizable, excellent continuity, and not at all bland. The only thing I'd tweak is to move the titles above the windows. But WOW!

QF1607 · Fri May 25, 2018 4:03 pm

https://www.facebook.com/Aeronews.ro/po ... 3188799774

Not sure if this is official, but its the new logo on a 787 with an updated version of the current livery... the water pattern has been replaced by a Polynesian art design, the double red stripe has been moved further back and slimmed down and the blue appears to be a bit darker than the current livery... again im not sure if this official

andrej · Fri May 25, 2018 5:16 pm

At first, I was not too sure if this is best for NT. However, I am very impressed.

This is amazing! Simply put, an elegant refresh.

Lufthansa should learn how to refresh a corporate identity. This is the way to go.

shamrock350 · Fri May 25, 2018 5:25 pm

Gorgeous livery!

Unusual how different it is from the officially released images of the new branding, hopefully this is indeed the new livery because they've clearly gone to the effort of updating it and have done so in a wonderful way.

KICT · Fri May 25, 2018 5:37 pm

Finally. An airline that "gets it". That'll be one sexy 787.

leleko747 · Fri May 25, 2018 6:18 pm

Yessss! Take dat Lufthansa! Lovely new livery!

dabpit · Fri May 25, 2018 6:40 pm

Love it, love it, love it! Well done Air Tahiti Nui, cannot wait to see it on a 787 rolling out of the factory.

DTWorld · Fri May 25, 2018 8:59 pm

Wow! At first, I thought it had a bit much going on, but I'm starting to like it.

Sooner787 · Fri May 25, 2018 9:07 pm

andrej wrote:
At first, I was not too sure if this is best for NT. However, I am very impressed.

This is amazing! Simply put, an elegant refresh.

Lufthansa should learn how to refresh a corporate identity. This is the way to go.

United needs to hire the designers of this awesome new livery asap

ER757 · Fri May 25, 2018 9:28 pm

EXCELLENT!!!!!! I love it, and I think that based on the early reactions posted, it may be as close as we'll ever get to a unanimous approval on a.net There will be haters, but probably not many. Good job TN, two big :bigthumbsup:

smi0006 · Mon May 28, 2018 6:39 am

Love it!!! And what a great cabin too under the mood lighting!

Except that hideous island image on the bulk head that looks cheap!!

https://thedesignair.net/2018/05/27/air ... reamliner/

N415XJ · Mon May 28, 2018 7:04 am

They managed to take one of the most gorgeous liveries out there and make it look even better. Very, very well done. We need to take whoever designed this and ship them off to the offices of LH.....

bunumuring · Mon May 28, 2018 8:32 am

smi0006 wrote:
Love it!!! And what a great cabin too under the mood lighting!

Except that hideous island image on the bulk head that looks cheap!!

https://thedesignair.net/2018/05/27/air ... reamliner/

Hey mate,
I agree... The island image looks awful, but overall it's a great colourscheme.
I too wonder at the difference between the two versions of the tiare flower ... Perhaps we have to wait for the rollout of the real thing to find out which one IS the 'real thing'!
I Would love to see TN 787s in Sydney one day .... I reckon that here would be enough of a market for them to have another go at Australia!
Cheers,
Bunumuring

oldannyboy · Mon May 28, 2018 8:34 am

Wow. Beautifully accomplished piece of work.
And look at that cabin...finally an airline that comes up with real COLOUR..and a soothing, relaxin palette to boot! Not yet another dark-blue or gray cabin for once...
Top airline execs and those ever so creatively-thinking designers should take a look at this.....

QANTAS747-438 · Sat Jul 14, 2018 12:35 am

Is there any update on when the first frame will be built?

artofzen · Sat Jul 14, 2018 9:16 am

At least they should have used the new flower logo on the tail, something doesn't seem right, original design may have run into opposition and a compromise reached keeping current one with tweaks.

pualani · Sun Jul 15, 2018 3:40 am

vhtje wrote:
I'm confused. The frangipani (?) flower on the tail of the 787 model is not consistent with the branding shown and discussed earlier on in the thread and now apparent on their website. Is the 787 model really a final version of the new livery?

The flower is actually called Tiare...Tahitian gardenia.

mercure1 · Fri Sep 07, 2018 3:06 pm

First frame F-OMUA "Fakarava" rolled out.

https://pbs.twimg.com/media/DmdxyQ3V4AAP9PD.jpg

ikolkyo · Fri Sep 07, 2018 3:08 pm

Beautiful..

smi0006 · Fri Sep 07, 2018 3:20 pm

Wow - stunning hard to beat tbh. A nice modernisation, without destroying the brand!

N415XJ · Fri Sep 07, 2018 3:30 pm

mercure1 wrote:
First frame F-OMUA "Fakarava" rolled out.

https://pbs.twimg.com/media/DmdxyQ3V4AAP9PD.jpg

Woooow.... this beats AZAL and Royal Jordanian for the most attractive scheme worn by a 787. Just looking at it makes me want to drop everything and go to Tahiti. Whoever designed this scheme deserves a bonus or at least an upgrade to a corner office at their design firm!

Jamake1 · Fri Sep 07, 2018 4:05 pm

I am not sure how I feel about the billboard titles. The ligature gets lost in the windows. I think the font may need to be thicker and the lettering slightly enlarged. The Polynesian carriers certainly do have some of the best liveries going however. Air Tahiti Nui, Fiji Airways, and Hawaiian Airlines are all winners in the branding department.

lollomz · Fri Sep 07, 2018 4:10 pm

What a great work they made: congratulations for an amazing livery!!!!! LH can only learn from this......

DTWorld · Fri Sep 07, 2018 4:24 pm

Beautiful beyond words.

OA940 · Fri Sep 07, 2018 4:44 pm

HOLY MOTHER OF GOD!!!

Who is online

Popular Searches On Airliners.net