Goodbye wrote:It makes perfect sense. From a marketing perspective (I work in marketing and graphic design so I know what I'm talking about - not just spouting emotion without any foundation like so many here), the new livery does evoke a much more premium feel than the previous. Dark blue and white is a timeless combination that will always be a "premium" combination. Yellow can cheapen a brand, and with a dated livery like the previous LH one, it didn't relate at all to the way they want to be perceived.
No disrespect, but I do not think having a marketing background makes you more qualified to judge an end product. Sure you can and may understand the thought process or design process better than most here, but the end product is to be judged by consumers. Words like premium, perception etc are used in rebrandings regularly. I'm sure youthful was used too when GAP rebranded- that was a disaster.
And if several customers hate it, that isnt a good sign. We can justify it in a lot of ways, but the customer is who gets to make the final call