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frank1991
Topic Author
Posts: 22
Joined: Thu Apr 27, 2017 2:04 am

Eva air new promotion in NA

Wed Jun 13, 2018 9:16 pm

https://www.creativityisintheair.com/home

The new promotion from EVA AIR in partnership with Mullen Lowe looks wonderful! I think over the years they have stepped up their games in the NA market. Now maybe ASK-wise they are the 3rd-4th(?) largest carrier across the pacific? It's amazing given TPE does not have tons of business travelers like HKG or NRT/HND.. They do have one of the best business class product/amenity in the industry IMO.. now will wait and see for the 787s to come in...
 
tris06
Posts: 24
Joined: Sun May 27, 2018 12:36 am

Re: Eva air new promotion in NA

Wed Jun 13, 2018 11:20 pm

The past few years Eva has put all its effort in to the North American market. It is an impressive list of cities. But it is lacking compared to its competitors in Europe or Australia. Business class seems okay hardware wise. Amenity kits do seem to be the big positive as they offer pricy kits. So they probably do need to update their business class seating within the next 2 or 3 years now CI could be considered to have better seating for Business class and especially premium Economy. Also just reading recently CX continues to update their business class products including the regional versions. So competition is alive and well.
 
eamondzhang
Posts: 1906
Joined: Thu Sep 23, 2010 8:23 am

Re: Eva air new promotion in NA

Wed Jun 13, 2018 11:29 pm

tris06 wrote:
The past few years Eva has put all its effort in to the North American market. It is an impressive list of cities. But it is lacking compared to its competitors in Europe or Australia. Business class seems okay hardware wise. Amenity kits do seem to be the big positive as they offer pricy kits. So they probably do need to update their business class seating within the next 2 or 3 years now CI could be considered to have better seating for Business class and especially premium Economy. Also just reading recently CX continues to update their business class products including the regional versions. So competition is alive and well.

CX has the worst regional business class seats and regardless the upgrade it will be there for ages due to lengthy retrofit process, if at all. BR's C is in nowhere considered outdated as they offer just about the same seat as a lot of competitors use and the finishing details are not bad at all. All BR need is a bit of facelift and that's end of the story.

And to be honest BR has one of the best experience I've seem in the world, in terms of food, lounge and customer services. Not shy of any of its main competitors and certainly better by a margin compared with its ME/Europe/USA competitors.

Michael
 
notconcerned
Posts: 189
Joined: Sat Jun 18, 2016 3:39 pm

Re: Eva air new promotion in NA

Wed Jun 13, 2018 11:31 pm

tris06 wrote:
But it is lacking compared to its competitors in Europe or Australia. Business class seems okay hardware wise. Amenity kits do seem to be the big positive as they offer pricy kits. So they probably do need to update their business class seating within the next 2 or 3 years now CI could be considered to have better seating for Business class and especially premium Economy. Also just reading recently CX continues to update their business class products including the regional versions. So competition is alive and well.


BR does not compete with EU/Australian carriers, their main market is North America-SE Asia traffic. Their business seat is set up the same as CI/CX. BR offers pajamas in business and also an extensive pre-order menu. They are just as competitive as other carriers in the region. As noted above, only thing that BR lacks is the high yield O&D traffic that HKG/SIN/TYO generate.

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