At the end of the article, area attractions are touted.
1. Gotta love how the article mentions Raging Waters (water park) in San Dimas as a draw. LOL!!.
I would love to fire the marketing team since that's not a place I'd be pushing. I say that as a person who lives ten minutes from there. I would not recommend anyone going there.
Think the Asian market is much mired geared to visiting Ontario Mills than South Coast Plaza. The whole mall has been redone and remarketed in recent years for the Asian visitor.
CI seems to have a marketing problems since I follow them on Instagram and from what I see they don't push new destinations, special offers, or promotions. They just leave that for Facebook. However, China Southern or Xiamen are pushing their stuff every other day in most of their social media platforms.
If I was the marketing director, I'd be pushing on Instagram and Twitter the complementary one day stay and half day free tour to TPE for outbound transfer passengers. For the inbound passengers, I'd advertise the Disney Resort, Knotts Berry Farm, the OC beaches, Ontario Mills with their recent re-brand, San Manuel and Morongo Casinos, and the Cabazon outlets. During winter season, I'd be promoting Mt. Baldy and Big Bear.
I may be wrong, though from what I see they're just pissing in the wind.