A joint venture with Mirpuri Foundation to promote coral reef conservation.

CarbonFibre wrote:

A joint venture with Mirpuri Foundation to promote coral reef conservation.

Surely you could have linked to the original site for that image so we all didn't need to get our magnifying glasses to see the details.

It's an interesting colour scheme.

She will be arriving at Farnborough tomorrow, so we should get more pics soon.

http://www.hifly.aero/en/hi-fly-a380-sh ... -2018.html

Interesting, BBC Business News mentioned that Airbus wouldn't have an A380 at Farnborough this year and asked if it was a sign they'd given up trying to sell it ? I guess this will have a heads turning instead, good effort from HiFly !

JannEejit wrote:

Interesting, BBC Business News mentioned that Airbus wouldn't have an A380 at Farnborough this year and asked if it was a sign they'd given up trying to sell it ? I guess this will have a heads turning instead, good effort from HiFly !

I've seen the training take offs and landings on YT by CargoSpotter. It is the Airbus's A380 in house livery.

I'm bewildered by the way they chose to depict one of the earth's most stunning sceneries. Great idea, horrible execution.

LGAviation wrote:

I'm bewildered by the way they chose to depict one of the earth's most stunning sceneries. Great idea, horrible execution.

Indeed.

Much though I love aviation, there is also a (slight) irony in promoting coral reef conversation through flying, when the warming of the oceans is the single biggest cause of coral death. Alas.

Can someone please beg JL to come back to Airbus? If it takes Merkel and Macron, then do it. Even Randy would be embarrassed by that nonsense.

As to the HiFly livery, it's just not very good. Ask NH how to an A380.

Very nice livery and a good cause. Well done all.

Maybe it looks better in real life, but that is just plain ugly! (Pun intended)

axiom wrote:

LGAviation wrote:

I'm bewildered by the way they chose to depict one of the earth's most stunning sceneries. Great idea, horrible execution.

Indeed.

Much though I love aviation, there is also a (slight) irony in promoting coral reef conversation through flying, when the warming of the oceans is the single biggest cause of coral death. Alas.

The single biggest man made cause of coral death is silt run off from deforestation.

Then comes from pollution runoff from dirty cities

Coral reefs have dealt with warming and cooling sea temps for eons. It’s the pollution itself that is new and the reefs have no defense for.

"save the reefs. Paint a plane"

LGAviation wrote:

I'm bewildered by the way they chose to depict one of the earth's most stunning sceneries. Great idea, horrible execution.

It looks like they forgot to finish painting the front third of the aircraft - if the entire fuselage was colorfully painted, this would have been a real winner.

smokeybandit wrote:

"save the reefs. Paint a plane"

Or, for deforestation:

"Eat a beaver, save a tree".

LGAviation wrote:

I'm bewildered by the way they chose to depict one of the earth's most stunning sceneries. Great idea, horrible execution.

Agreed. I am wholeheartedly in favor of the message but this livery seems cartoonish and cheap.

I love how great a canvas that tall fuselage is for airport art. Between this and ANA the whale is coming into its own in at least aesthetics.

Only criticism is that the fore section, which dominates view at the gate, is still plain. Would have been better to invert that choice.

Safe the coral reef by not flying but by taking the train, what? Being a ecologist by training this is just sarcastic really and bad looks like a cheap comic.
Oh wait I am flying about 50-60 times per year and my next trip is on two A380s (FRA-DUB-MRU) for a week diving in mauritus.

looks pretty good IMO just that the tail seems plain, looks just like a sticker that was just pasted onto the tail for-the-sake-of not having a white tail
and WE NEED MORE SPECIAL LIVERIES ON THE A380

While I don`t like the color (but may be some white balance issue), I think this is a clever move by HiFly.

As this bird will probably serve several operators, it is neutral (can`t see any reference to HiFly) without being boring-white. I think it would feel strange for me boarding a white plane. This is different. It`s operator-neutral, could be made look nice and it`s for a good cause which everybody can identify with too.

Pretty clever marketing.

It's an airline neutral design, so it causes no offence / garners popular reaction when in service on behalf of different airlines.

PlanesNTrains wrote:

smokeybandit wrote:

"save the reefs. Paint a plane"

Or, for deforestation:

"Eat a beaver, save a tree".

"Eat a beaver"?!

Tedd wrote:

PlanesNTrains wrote:

smokeybandit wrote:

"save the reefs. Paint a plane"

Or, for deforestation:

"Eat a beaver, save a tree".

"Eat a beaver"?!

Yes, it makes the world a happier place.

As for this scheme, woeful, good cause, woeful execution.

Putting a message on a plane, in which nobody disagrees, is okay when it cannot carry a real airline livery.

But the artistic execution doesn't impress me. To me it looks like they have told a 12 years old to put on some random stickers where it doesn't interfere with windows, doors, or various external sensors. It reminds me of the various stickers on the door of my fridge.

If I had to pay the bill to paint an A380, which isn't cheap at all, then I think I would have looked into also hiring a decent artist to make some sort of artistic design.

But it's okay, and certainly better than an all white bird. And if they don't save the Coral Reef, then at least they saved the cost to hire an artist.

o0OOO0oChris wrote:

While I don`t like the color (but may be some white balance issue), I think this is a clever move by HiFly.

As this bird will probably serve several operators, it is neutral (can`t see any reference to HiFly) without being boring-white. I think it would feel strange for me boarding a white plane. This is different. It`s operator-neutral, could be made look nice and it`s for a good cause which everybody can identify with too.

Pretty clever marketing.

I agree that making it neutral is a clever idea for Hifi's operations.
But they can actually make it more professional, for example painting/ using sticker to apply
a high resolution professionally photographed image of coral / underwater pictures,
rather then the one they used, which actually like a drawing by a kindergarten/ primary school student

Hahah that looks so cheep. Invest money in actual cleaning of the ocean instead of promoting it on a plane that will impact nothing.

Just when I thought a livery could get no worse, along comes this mess.

o0OOO0oChris wrote:

While I don`t like the color (but may be some white balance issue), I think this is a clever move by HiFly.

As this bird will probably serve several operators, it is neutral (can`t see any reference to HiFly) without being boring-white. I think it would feel strange for me boarding a white plane. This is different. It`s operator-neutral, could be made look nice and it`s for a good cause which everybody can identify with too.

I've seen a couple of pics from the front (check AeroNews Facebook page), there is a big HiFly logo on the forward fuselage, it's just blocked by the engines in the above pics.

BAeRJ100 wrote:

o0OOO0oChris wrote:

While I don`t like the color (but may be some white balance issue), I think this is a clever move by HiFly.

As this bird will probably serve several operators, it is neutral (can`t see any reference to HiFly) without being boring-white. I think it would feel strange for me boarding a white plane. This is different. It`s operator-neutral, could be made look nice and it`s for a good cause which everybody can identify with too.

I've seen a couple of pics from the front (check AeroNews Facebook page), there is a big HiFly logo on the forward fuselage, it's just blocked by the engines in the above pics.

The logo doesn't look like an airline's logo and is located next to the logo of Mirpuri Foundation.
Most of the passengers won't know / think HiFly is an airline's name and would probably think it is just another organization which support the saving o coral reef haha

Hope the foundation paid for the paint otherwise Hi Fly spent a awful lot of money on something with no tangible return on investment. Goodwill doesn't pay the bills.

Strange to avoid any branding. It's a sort of pseudo campaign jet. Who will operate it? Any reefhugger airlines needing this?
I think it is too close for comfort to ANA's fantastic A380 turtles. A bit like a poor copy before the original is released.

Canuck600 wrote:

Hope the foundation paid for the paint otherwise Hi Fly spent a awful lot of money on something with no tangible return on investment. Goodwill doesn't pay the bills.

I presume the owner paid, even if HiFly made the payment.

I am genuinely curious how an airline based in Portugal helps save coral reefs.

Looks very similar in design to their "Turn the tide on plastic" livery on one of their A330s.

Okay so they have a tradition doing things like that. So my words above where too harsh. Let's see how they "sell" it.

Why is everyone hating on it so much? Yeah, sure it's not pretty and looks like it was done in Paint 98 but the message is a good will one and one about the environment. I'm not an environmentalist or even close to being one but I think the intention is good.

You really think HiFly actually thought "well, they're not going to like that on Airliners ".

Be serious people. If we were clearly discussing it as just saying it doesn't look good it would be fine, but people ranting about who paid for it, why would they spent money on something like this is classical of the armchair CEO's here.

JannEejit wrote:

BBC Business News mentioned that Airbus wouldn't have an A380 at Farnborough this year and asked if it was a sign they'd given up trying to sell it ?

Matt6461 wrote:

Between this and ANA the whale is coming into its own in at least aesthetics.

Maybe there's a subliminal message in it...like "Save the Whale"?

So from pictures from Farnborough the other side of the plane (including the engines) is actually painted a darker shade of blue, and all the coral is white/grey (re: dead) and the fish are now just skeletons. The sad part is it looks far better than the pictured alive side. The wave at the front of the color part (blocked by wing/engines in OP photo) is nicely done though.

From hifly:
https://twitter.com/hifly_airline/statu ... 8137858048

It looks like the starboard side is painted in a different colour:





Personally, I think it's far from ugly, especially the darker blue on the starboard side, and it's good to see a new livery on an A380. This must be the first new livery for the type in many years.

There is a sponsor message from the paint manufacturer on the engine cowlings: "Coated by AkzoNobel". Interesting...

Polot wrote:

So from pictures from Farnborough the other side of the plane (including the engines) is actually painted a darker shade of blue, and all the coral is white/grey (re: dead) and the fish are now just skeletons. The sad part is it looks far better than the pictured alive side. The wave at the front of the color part (blocked by wing/engines in OP photo) is nicely done though.

From hifly:
https://twitter.com/hifly_airline/statu ... 8137858048

Their A330 is also bicolour with the lighter side being 'clean' with no plastics.

Newbiepilot wrote:

I am genuinely curious how an airline based in Portugal helps save coral reefs.

I think this is more about bringing about the awareness of the Mirpuri Foundation and the work they do. People see the message, but if they are not sure how they can help, they can choose to make a donation, become a volunteer or a partner and help them in reaching those goals, just like many other charitable organisations. I think it is a nice way to use a neutral aircraft's body as an advertising space for this purpose. This aircraft will be seen not only by the many travelers at the airports but also people like you looking at pictures of it.

Okay with seeing these new pictures it actually does look better than the earlier posted picture, I will upgrade my assessment from "Ugly" to "interesting"

Devilfish wrote:

JannEejit wrote:

BBC Business News mentioned that Airbus wouldn't have an A380 at Farnborough this year and asked if it was a sign they'd given up trying to sell it ?

Matt6461 wrote:

Between this and ANA the whale is coming into its own in at least aesthetics.

Maybe there's a subliminal message in it...like "Save the Whale"?

You beat me to it, I was scrolling thru the tread looking for a Save the Whales post.

itchief wrote:

Devilfish wrote:

JannEejit wrote:

BBC Business News mentioned that Airbus wouldn't have an A380 at Farnborough this year and asked if it was a sign they'd given up trying to sell it ?

Matt6461 wrote:

Between this and ANA the whale is coming into its own in at least aesthetics.

Maybe there's a subliminal message in it...like "Save the Whale"?

You beat me to it, I was scrolling thru the tread looking for a Save the Whales post.

Were I better at memes: the scene from Free Willy where to whale escapes to freedom but instead of an orca it's an A380. The kid is every A.nutter east of Boston.

Personally I think this scheme is a real winner, a head turner and will be a welcome sight at any airport!

This is a great scheme. No complaint about livery like this versus whats on MU, JL, AY, AF and LH...

The other side of the fuselage is a darker blue.

Noshow wrote:

Strange to avoid any branding. It's a sort of pseudo campaign jet. Who will operate it? Any reefhugger airlines needing this?
I think it is too close for comfort to ANA's fantastic A380 turtles. A bit like a poor copy before the original is released.

For an ACMI wet lease operator, their client won't be happy if the plane shows "HIFLY" on the fuselage.
Branding is not important for them as their customers (airlines) know who they are.

Huge HiFly branding also means HiFly gets less money from sponsors that are helping to pay for the plane. HiFly didn’t promote the Mirpuri Foundation out of the goodness of their heart, and HiFly didn’t note that it was coated by AkzoNobel just because.

Taking on the A380 is a huge risk for HiFly. This is how they are partially mitigating the risk.

Matt6461 wrote:

the scene from Free Willy where to whale escapes to freedom but instead of an orca it's an A380.

I may be seeing too much in the livery.....but doesn't the dark upper part of the tail logo resemble one (even if it was meant to represent something else)?