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euroflyer wrote:I might not be surprised that this change was not lead by LH communication or marketing but by Procurement department.
N415XJ wrote:How could someone, as the lead project member at a design firm, look at this abomination of a livery that their team came up with and not feel anything but pure embarrassment? Some half-asleep airline execs being talked into adopting it by some marketing smooth talker is one thing, but how can anyone who has training in art and design not see this as anything but supremely lazy and uninspired?
I tracked down the website of the designer, Martin et Karczinski, and wasn't surprised. Go to their main website and you're greeted by a color palette of grey and black, and an image of what looks like an unfinished concrete building partially furnished with a painfully unoriginal modern office. Their facebook page conforms- these Martin and Karczinski dudes are clearly too cool for color. For a design company, it isn't even laughable- it's simply pathetic. LH obviously scraped the bottom of the barrel to find some bargain basement design firm, and they got exactly what they paid for.
LHUSA wrote:Dreadfully uninspired. LH is better than this.
Simplicity can be interpreted as smart, professional, sleek, but the line between those and boring is extremely fine. LH truly missed the mark on this revision IMHO.
#snoozefest
NickWebb wrote:N415XJ wrote:How could someone, as the lead project member at a design firm, look at this abomination of a livery that their team came up with and not feel anything but pure embarrassment? Some half-asleep airline execs being talked into adopting it by some marketing smooth talker is one thing, but how can anyone who has training in art and design not see this as anything but supremely lazy and uninspired?
I tracked down the website of the designer, Martin et Karczinski, and wasn't surprised. Go to their main website and you're greeted by a color palette of grey and black, and an image of what looks like an unfinished concrete building partially furnished with a painfully unoriginal modern office. Their facebook page conforms- these Martin and Karczinski dudes are clearly too cool for color. For a design company, it isn't even laughable- it's simply pathetic. LH obviously scraped the bottom of the barrel to find some bargain basement design firm, and they got exactly what they paid for.
What a lot of tosh. You don't understand design, economics or the current airline business. You have to understand compromise is key in today's world and simplicity is everything. Simple to apply, simple to maintain, simple to understand.
N415XJ wrote:How could someone, as the lead project member at a design firm, look at this abomination of a livery that their team came up with and not feel anything but pure embarrassment? Some half-asleep airline execs being talked into adopting it by some marketing smooth talker is one thing, but how can anyone who has training in art and design not see this as anything but supremely lazy and uninspired?
I tracked down the website of the designer, Martin et Karczinski, and wasn't surprised. Go to their main website and you're greeted by a color palette of grey and black, and an image of what looks like an unfinished concrete building partially furnished with a painfully unoriginal modern office. Their facebook page conforms- these Martin and Karczinski dudes are clearly too cool for color. For a design company, it isn't even laughable- it's simply pathetic. LH obviously scraped the bottom of the barrel to find some bargain basement design firm, and they got exactly what they paid for.
Lilienthal wrote:N415XJ wrote:How could someone, as the lead project member at a design firm, look at this abomination of a livery that their team came up with and not feel anything but pure embarrassment? Some half-asleep airline execs being talked into adopting it by some marketing smooth talker is one thing, but how can anyone who has training in art and design not see this as anything but supremely lazy and uninspired?
I tracked down the website of the designer, Martin et Karczinski, and wasn't surprised. Go to their main website and you're greeted by a color palette of grey and black, and an image of what looks like an unfinished concrete building partially furnished with a painfully unoriginal modern office. Their facebook page conforms- these Martin and Karczinski dudes are clearly too cool for color. For a design company, it isn't even laughable- it's simply pathetic. LH obviously scraped the bottom of the barrel to find some bargain basement design firm, and they got exactly what they paid for.
Did you know that in the design industry, this change was actually well received? Judging by your text, you don't seem to know much about design and visual corporate identity. Keep in mind that a plethora of requirements go into these decisions that go beyond "i like the color yellow and i don't like eurowhite". Also, the design changes don't just affect aircraft, but check-in counters, menus, tickets, websites, uniforms and pens. Clarity, longevity, inter-commonality, elegance, simplicity, uniqueness, integrity... all these attributes were achieved nicely with this redesign.
When people think about Lufthansa 10 years from now, they will think of these beautiful, dominant, giant dark-blue tails with the white crane on them. And no one except a couple of grumpy enthusiasts will miss the old one.
Armodeen wrote:Lilienthal wrote:N415XJ wrote:How could someone, as the lead project member at a design firm, look at this abomination of a livery that their team came up with and not feel anything but pure embarrassment? Some half-asleep airline execs being talked into adopting it by some marketing smooth talker is one thing, but how can anyone who has training in art and design not see this as anything but supremely lazy and uninspired?
I tracked down the website of the designer, Martin et Karczinski, and wasn't surprised. Go to their main website and you're greeted by a color palette of grey and black, and an image of what looks like an unfinished concrete building partially furnished with a painfully unoriginal modern office. Their facebook page conforms- these Martin and Karczinski dudes are clearly too cool for color. For a design company, it isn't even laughable- it's simply pathetic. LH obviously scraped the bottom of the barrel to find some bargain basement design firm, and they got exactly what they paid for.
Did you know that in the design industry, this change was actually well received? Judging by your text, you don't seem to know much about design and visual corporate identity. Keep in mind that a plethora of requirements go into these decisions that go beyond "i like the color yellow and i don't like eurowhite". Also, the design changes don't just affect aircraft, but check-in counters, menus, tickets, websites, uniforms and pens. Clarity, longevity, inter-commonality, elegance, simplicity, uniqueness, integrity... all these attributes were achieved nicely with this redesign.
When people think about Lufthansa 10 years from now, they will think of these beautiful, dominant, giant dark-blue tails with the white crane on them. And no one except a couple of grumpy enthusiasts will miss the old one.
Well at least the design community likes them, that's one group of people!
Seriously very few people like this livery.
Armodeen wrote:Lilienthal wrote:N415XJ wrote:How could someone, as the lead project member at a design firm, look at this abomination of a livery that their team came up with and not feel anything but pure embarrassment? Some half-asleep airline execs being talked into adopting it by some marketing smooth talker is one thing, but how can anyone who has training in art and design not see this as anything but supremely lazy and uninspired?
I tracked down the website of the designer, Martin et Karczinski, and wasn't surprised. Go to their main website and you're greeted by a color palette of grey and black, and an image of what looks like an unfinished concrete building partially furnished with a painfully unoriginal modern office. Their facebook page conforms- these Martin and Karczinski dudes are clearly too cool for color. For a design company, it isn't even laughable- it's simply pathetic. LH obviously scraped the bottom of the barrel to find some bargain basement design firm, and they got exactly what they paid for.
Did you know that in the design industry, this change was actually well received? Judging by your text, you don't seem to know much about design and visual corporate identity. Keep in mind that a plethora of requirements go into these decisions that go beyond "i like the color yellow and i don't like eurowhite". Also, the design changes don't just affect aircraft, but check-in counters, menus, tickets, websites, uniforms and pens. Clarity, longevity, inter-commonality, elegance, simplicity, uniqueness, integrity... all these attributes were achieved nicely with this redesign.
When people think about Lufthansa 10 years from now, they will think of these beautiful, dominant, giant dark-blue tails with the white crane on them. And no one except a couple of grumpy enthusiasts will miss the old one.
Well at least the design community likes them, that's one group of people!
Seriously very few people like this livery.
aerokiwi wrote:NickWebb wrote:N415XJ wrote:How could someone, as the lead project member at a design firm, look at this abomination of a livery that their team came up with and not feel anything but pure embarrassment? Some half-asleep airline execs being talked into adopting it by some marketing smooth talker is one thing, but how can anyone who has training in art and design not see this as anything but supremely lazy and uninspired?
I tracked down the website of the designer, Martin et Karczinski, and wasn't surprised. Go to their main website and you're greeted by a color palette of grey and black, and an image of what looks like an unfinished concrete building partially furnished with a painfully unoriginal modern office. Their facebook page conforms- these Martin and Karczinski dudes are clearly too cool for color. For a design company, it isn't even laughable- it's simply pathetic. LH obviously scraped the bottom of the barrel to find some bargain basement design firm, and they got exactly what they paid for.
What a lot of tosh. You don't understand design, economics or the current airline business. You have to understand compromise is key in today's world and simplicity is everything. Simple to apply, simple to maintain, simple to understand.
Ah yes, the "Shutup simpleton, you're too dim t understand out collective genius" argument.
Design-by-committee to satisfy current trends usually results in the bland, the mediocre, the utterly forgettable. But by all means, hang your hat on that pony.
NickWebb wrote:Armodeen wrote:Lilienthal wrote:
Did you know that in the design industry, this change was actually well received? Judging by your text, you don't seem to know much about design and visual corporate identity. Keep in mind that a plethora of requirements go into these decisions that go beyond "i like the color yellow and i don't like eurowhite". Also, the design changes don't just affect aircraft, but check-in counters, menus, tickets, websites, uniforms and pens. Clarity, longevity, inter-commonality, elegance, simplicity, uniqueness, integrity... all these attributes were achieved nicely with this redesign.
When people think about Lufthansa 10 years from now, they will think of these beautiful, dominant, giant dark-blue tails with the white crane on them. And no one except a couple of grumpy enthusiasts will miss the old one.
Well at least the design community likes them, that's one group of people!
Seriously very few people like this livery.
I think you mean few Airliner.netters don't like it, I think you'll find that the public like it!
Polot wrote:I remain convinced based on posts on A.net and elsewhere that there is/was an active campaign within LH to get some LH employees, or people/agencies contracted by LH, to consistently post overtly positive opinions about LH’s new livery on the internet and social media.
I understand some people may like it, but some of the opinions I have read, especially when it first came out, have been border line over the top.
787Driver wrote:Polot wrote:I remain convinced based on posts on A.net and elsewhere that there is/was an active campaign within LH to get some LH employees, or people/agencies contracted by LH, to consistently post overtly positive opinions about LH’s new livery on the internet and social media.
I understand some people may like it, but some of the opinions I have read, especially when it first came out, have been border line over the top.
That's very farfetched. I'm sure that LH has better things to do. I'm not an LH employee and not even German, and I like the new livery for the most part, believe it or not.
I think the crane should have been a silver color instead of plain white, but except for that, it's pretty good in my opinion.
Polot wrote:I remain convinced based on posts on A.net and elsewhere that there is/was an active campaign within LH to get some LH employees, or people/agencies contracted by LH, to consistently post overtly positive opinions about LH’s new livery on the internet and social media.
I understand some people may like it, but some of the opinions I have read, especially when it first came out, have been border line over the top.
Delta777Jet wrote:Plain, Boring, Lufthansa
euroflyer wrote:Airplane livery painting is quoted according to its level of complexity, which includes number of colors, type of painting and finish (mica, varnish, pearly...), handmade items, location of logos etc... While I find LH livery boring, I can understand that these new adjustments can save costs by several millions € on a fleet.
I might not be surprised that this change was not lead by LH communication or marketing but by Procurement department.
glideslope wrote:No yellow on the vertical stab, not LH IMO. Uninspiring, "Casper Milk Toast" livery.
wingman wrote:glideslope wrote:No yellow on the vertical stab, not LH IMO. Uninspiring, "Casper Milk Toast" livery.
100% agree. That was the one color in any of their logo schemes you could spot a mile off and say, yup, that's Lufti. This new scheme, most of these new schemes, where are they coming from? Is there some design house or philosophy driving these boring ass "blech" paint jobs? In this case it's as if the designer had some inspiration going, had just done the final brush stroke on the tail and then...BAM! Massive aneurism exploded in the brain and he died spilling the yellow paint all over the floor. I guess no one noticed the intention and just said..add the name to the front of it and that's that for another 20 years. Meit gott im Himmel, why?
OneSexyL1011 wrote:To think they paid somebody 100's of thousands of dollars, if not millions to design this livery.
I could have done it for a tenth of the cost, using Microsoft paint and saved them the time and money for this abomination.
tommy1808 wrote:willyj wrote:I don’t understand what LH is thinking with the new livery. The old one was classic and chic, and this new one is anything but... just boring and ugly.
a) no one booking a ticket cares
b) it safes money
tommy1808 wrote:And as you can see in this and by now half a dozen or so other threads, it is not universally disliked, some people do like it and over time more will after getting used to it.
cpd wrote:But, I'll wait for the OS version of the A380, because it, along with the 747-8i will obviously be swapped over to that airline...
Lilienthal wrote:N415XJ wrote:
Did you know that in the design industry, this change was actually well received?
EBJ68 wrote:I understand the idea that a basic scheme makes it easier to swap airplanes between airlines associated with a specific airline group. But is swapping that common, such that this practice is not only practical, but necessary?
FW200 wrote:tommy1808 wrote:willyj wrote:I don’t understand what LH is thinking with the new livery. The old one was classic and chic, and this new one is anything but... just boring and ugly.
a) no one booking a ticket cares
b) it safes money
So, if that were true, what was the reason for changing the livery then at all in the first place?
, there is absolutely no need to replace an old one by a new. That, indeed, would have saved a lot of money!
ezragollan0 wrote:https://twitter.com/AeronauticsO/status/1070857292353019905
Lufthansa's first A380 in the new colors has been rolled out in Guangzhou. The aircraft, D-AIMD, is currently undergoing maintenance checks before heading back to Germany.
DominikR83 wrote:Why should they do it in Frankfurt when the same can be done in Guangzhou for less money? If LH can save money without losing quality..why not?
Regarding the delivery: It is not that bad, but there are two things that i don`t like/don`t understand
1.: Why any new livery at all? It wasn`t really necessary.The former one still looked good and timeless.
2. Why no yellow? I talked to a lot of people here in germany, all of them no airline/plane enthusiasts.And all of them told me that for them the signature color of LH was yellow.
There where so many airlines which do have blue but htis sort of dark yellow is almost unique and every child and adult in germany where able to identify a LH plane or LH checkin counter from miles away. With the new livery they have given up their signature color. Even if only the crane and circle around it would have stayed yellow that would have been enough.
tommy1808 wrote:FW200 wrote:tommy1808 wrote:
a) no one booking a ticket cares
b) it safes money
So, if that were true, what was the reason for changing the livery then at all in the first place?
Because it is easier to maintain and cheaper to change when transferring aircraft from one airline in the group to another., there is absolutely no need to replace an old one by a new. That, indeed, would have saved a lot of money!
That is why they don't replace old with new as fast as they can, but pretty much when they get new paint anyways.
There are just two possible reasons to put paint with a design on an aircraft:
a) giving an attractive look that help business in one way or another.
b) It is cheaper.
Either it is attractive, and people disliking it just have their taste out of whack, or it saves LH money.
Best regards
Thomas
aerokiwi wrote:tommy1808 wrote:FW200 wrote:
So, if that were true, what was the reason for changing the livery then at all in the first place?
Because it is easier to maintain and cheaper to change when transferring aircraft from one airline in the group to another., there is absolutely no need to replace an old one by a new. That, indeed, would have saved a lot of money!
That is why they don't replace old with new as fast as they can, but pretty much when they get new paint anyways.
There are just two possible reasons to put paint with a design on an aircraft:
a) giving an attractive look that help business in one way or another.
b) It is cheaper.
Either it is attractive, and people disliking it just have their taste out of whack, or it saves LH money.
Best regards
Thomas
So why not just standardise LH Group liveries around the old one, white with grey lower belly and engine nacelles? Tick... done!
Probably because the "interchanging" of aircraft between carriers is likely a nonsense and in reality won't happen much at all iver their lifetimes.
Meanwhile, the argument of "pax don't care about liveries so stop whinging" has been elegantly rebuffed.