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Balloonchaser
Topic Author
Posts: 287
Joined: Sat Sep 09, 2017 11:29 pm

Airports not announcing service

Tue Aug 14, 2018 11:31 pm

Hey guys!

What is the deal with airports not announcing Airlines service? For example, Elite Airways just announced KISP-KMLB and Frontier announced KISP-KFLL and Return of KISP-KRSW. As an airport, shouldnt ISP have spread the word on social media aswell as on all platforms?

An airline is a business and relies on the airports to support their business

Thoughts?
 
RJNUT
Posts: 1846
Joined: Thu Dec 30, 1999 1:58 am

Re: Airports not announcing service

Tue Aug 14, 2018 11:39 pm

..talk to Branson Airport officials about Silver Airways!
 
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DL717
Posts: 2202
Joined: Wed May 23, 2018 10:53 pm

Re: Airports not announcing service

Wed Aug 15, 2018 12:20 am

Balloonchaser wrote:
Hey guys!

What is the deal with airports not announcing Airlines service? For example, Elite Airways just announced KISP-KMLB and Frontier announced KISP-KFLL and Return of KISP-KRSW. As an airport, shouldnt ISP have spread the word on social media aswell as on all platforms?

An airline is a business and relies on the airports to support their business

Thoughts?


1. Sometimes they don't tell the airport until its announced.
2. They tell the airport, but ask them not to have a release until after their release.
3. Sometimes, they don't want the airport to say anything and sell the announcement themselves.
Funny. It only took one pandemic for those who argue endlessly about natural selection to stop believing in natural selection.
 
sarge91
Posts: 3
Joined: Sun Aug 17, 2014 2:10 am

Re: Airports not announcing service

Wed Aug 15, 2018 12:38 am

Balloonchaser wrote:
Hey guys!

What is the deal with airports not announcing Airlines service? For example, Elite Airways just announced KISP-KMLB and Frontier announced KISP-KFLL and Return of KISP-KRSW. As an airport, shouldnt ISP have spread the word on social media aswell as on all platforms?

An airline is a business and relies on the airports to support their business

Thoughts?
You sound like a fellow long islander, yes to the point where if the airline drops the ball on a rout like silver with branson they don't want to look stupid, elite doesn't have a huge social media team either they look to the island and a source like Newsday (long island local paper) to spread the news
 
MIflyer12
Posts: 8310
Joined: Mon Feb 18, 2013 11:58 pm

Re: Airports not announcing service

Wed Aug 15, 2018 12:47 am

Balloonchaser wrote:
Hey guys!

What is the deal with airports not announcing Airlines service? For example, Elite Airways just announced KISP-KMLB and Frontier announced KISP-KFLL and Return of KISP-KRSW. As an airport, shouldnt ISP have spread the word on social media aswell as on all platforms?

An airline is a business and relies on the airports to support their business

Thoughts?


U.S. airports are publicly-owned and publicly-financed assets, to be operated for the benefit of the public. They shouldn't be a passive tool of for-profit companies. One can argue that serving the public involves creating awareness of flight options. Somehow I don't think LGA really needs to advertise for Delta, however.
 
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MKE22
Posts: 201
Joined: Sun Nov 18, 2007 4:58 am

Re: Airports not announcing service

Wed Aug 15, 2018 12:51 am

RJNUT wrote:
..talk to Branson Airport officials about Silver Airways!


:checkmark: :checkmark: :lol: :lol: Not laughing at Branson, poor Branson... but this was a pretty good response and maybe ISP being "cautious" here...?
 
ahj2000
Posts: 1235
Joined: Wed Nov 26, 2014 5:34 pm

Re: Airports not announcing service

Wed Aug 15, 2018 1:03 am

CLT still has yet to announce Volaris as well
-Andrés Juánez
 
jetero
Posts: 4673
Joined: Sat Oct 11, 2014 3:45 am

Re: Airports not announcing service

Wed Aug 15, 2018 1:09 am

MIflyer12 wrote:
Balloonchaser wrote:
Hey guys!

What is the deal with airports not announcing Airlines service? For example, Elite Airways just announced KISP-KMLB and Frontier announced KISP-KFLL and Return of KISP-KRSW. As an airport, shouldnt ISP have spread the word on social media aswell as on all platforms?

An airline is a business and relies on the airports to support their business

Thoughts?


U.S. airports are publicly-owned and publicly-financed assets, to be operated for the benefit of the public. They shouldn't be a passive tool of for-profit companies. One can argue that serving the public involves creating awareness of flight options. Somehow I don't think LGA really needs to advertise for Delta, however.


It most certainly is standard practice for airports and airlines to co-issue press releases for new service announcements. Most are also prominently featured on airport social media channels. It’s perfectly appropriate.

On top of that the FAA explicitly allows airports to provide limited marketing support dollars for new service in connection with their incentive plans.
 
jetero
Posts: 4673
Joined: Sat Oct 11, 2014 3:45 am

Re: Airports not announcing service

Wed Aug 15, 2018 1:10 am

DL717 wrote:
Balloonchaser wrote:
Hey guys!

What is the deal with airports not announcing Airlines service? For example, Elite Airways just announced KISP-KMLB and Frontier announced KISP-KFLL and Return of KISP-KRSW. As an airport, shouldnt ISP have spread the word on social media aswell as on all platforms?

An airline is a business and relies on the airports to support their business

Thoughts?


1. Sometimes they don't tell the airport until its announced.
2. They tell the airport, but ask them not to have a release until after their release.
3. Sometimes, they don't want the airport to say anything and sell the announcement themselves.


(1) happens more than people would believe

(2) goes without saying as passengers could end up trying to buy tickets before they go on sale

(3) I’ve never heard of and makes zero logical sense. The more press coverage, the better.
 
PSU.DTW.SCE
Posts: 8173
Joined: Mon Jan 28, 2002 11:45 am

Re: Airports not announcing service

Wed Aug 15, 2018 1:22 am

DL717 wrote:
Balloonchaser wrote:
Hey guys!

What is the deal with airports not announcing Airlines service? For example, Elite Airways just announced KISP-KMLB and Frontier announced KISP-KFLL and Return of KISP-KRSW. As an airport, shouldnt ISP have spread the word on social media aswell as on all platforms?

An airline is a business and relies on the airports to support their business

Thoughts?


1. Sometimes they don't tell the airport until its announced.
2. They tell the airport, but ask them not to have a release until after their release.
3. Sometimes, they don't want the airport to say anything and sell the announcement themselves.

These are all very valid and highly common reasons.

1) is the most common, particularly in cases of additional service added by existing carriers that already have lease agreement in place; or where the airport was not actively involved in the recruitment of air service - basically the airline added service on their own behalf

2) also very common, since the airline wants to make the release either based on specific timing, sequence of announcements, or ensuring the flights are loaded for sale before the announcement

3) This happens sometimes when they want the airport to delay announcements or marketing of flights until closer to the start date, (e.g., to get more milage out of the announcement, particularly for long-lead time announcements

And additional reasons:

4) Particularly for smaller airports they may not have large, dedicated, or proficient social media teams. Some airports are more savy than others across different platforms, some are stuck in the old days of media press releases

5) Perhaps it was a surprise the airport and/or the social media contact were on vacation or not yet informed

6) Sometimes there are certain criteria that required to make an announcement (E.g., balancing too much versus too little communication, not every little change requires a social media blast or press release, particularly for minute little schedule change

7) Sometimes they just never inform the airport and they never are even aware of an airline press release
 
stlgph
Posts: 11224
Joined: Tue Oct 12, 2004 4:19 pm

Re: Airports not announcing service

Wed Aug 15, 2018 1:59 am

ISP does not have its own dedicated team or even a dedicated person. Public relations and social media are handled through the Town of Isip's communications office.
if assumptions could fly, airliners.net would be the world's busiest airport
 
jetero
Posts: 4673
Joined: Sat Oct 11, 2014 3:45 am

Re: Airports not announcing service

Wed Aug 15, 2018 2:56 am

ahj2000 wrote:
CLT still has yet to announce Volaris as well


I can’t even find that Volaris has issued a press release at this point.

Doesn’t seem to have made the Observer, either.
 
Jshank83
Posts: 3573
Joined: Tue Nov 01, 2016 2:23 pm

Re: Airports not announcing service

Wed Aug 15, 2018 3:20 am

STL is bad about announcing. They added PUJ and PBI on F9 this week and not a peep. To me those should at least get some social media play. PBI is basically a new destination (WN ran it 5 Saturdays last year) and PUJ is the first time anyone is selling it that isn't just a charter in a long time.

They finally said something on twitter after I called them out for it being 24 hours and still nothing. (Even after they liked my post about service starting, so they can't use the not knowing excuse). They started it with ICYMI.. of course everyone missed it because you never said anything about it. But still nothing on Facebook or the website.

If others weren't saying anything I would get that maybe their is a reason to hold back but CLE announced theirs pretty quickly.
 
Balloonchaser
Topic Author
Posts: 287
Joined: Sat Sep 09, 2017 11:29 pm

Re: Airports not announcing service

Wed Aug 15, 2018 3:58 am

My thing is.. Islip Airport has been dead for 10 years now.. They are trying to revive it.

I would think that they would announce everything and try to get the load factor up and help the airline so that the airline can grow.. Like KISP isnt a big airport with alot of airlines.. We have 4 currently (Elite Airways, Frontier Airlines, Southwest, and American Airlines)..

If the flights don't do well, the airline pulls them and that makes the airport look bad aswell as the airline
 
PSU.DTW.SCE
Posts: 8173
Joined: Mon Jan 28, 2002 11:45 am

Re: Airports not announcing service

Wed Aug 15, 2018 5:04 am

You guys are have are asking a lot, but lets be honest, twitter isn't exactly the best medium to drive conversion to sales.
 
Balloonchaser
Topic Author
Posts: 287
Joined: Sat Sep 09, 2017 11:29 pm

Re: Airports not announcing service

Wed Aug 15, 2018 5:49 am

PSU.DTW.SCE wrote:
You guys are have are asking a lot, but lets be honest, twitter isn't exactly the best medium to drive conversion to sales.


Facebook/Twitter definitely gets the word out... When someone sees an announcement on a airport page, it may make them go and book their Winter Vacation or it may just put it in their mind for when they do book a vacation.
 
hnl808
Posts: 50
Joined: Thu Aug 03, 2017 2:17 am

Re: Airports not announcing service

Wed Aug 15, 2018 8:27 am

None of the airports in Hawaii have any type of social media accounts. I have asked the question many times, however they have advised this is not their priority which is really disappointing to hear.

I believe in this day and age, social media is a very important part of any company/business.

On a side note, YVR does a very good job with their social media and announcing new routes. They even go as far as promoting the new route with banners leading to the airport and having a "inaugural" celebration at the gate for all new routes from YVR.

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