The airline's Senior Vice President and Chief Marketing Officer Tim Mapes explained:
We continue to invest in seatback screens, because customers continue to tell us they're important. With seatback screens, customers don't have to choose between using their phones or watching a movie. Whether they want to work, relax, or a little bit of both -- we want to give our customers the ability to choose and make the most of their time in fligh
Several media outlets picked up on this story. I think DL should plaster this news on billboards, subway cars and other high traffic areas in big and small cities.
I think it was the AA CEO who said everyone brings their own device anyway so that was one of their reasons to remove IFE.
Case in point, a friend took his family on a trip. Two small kids and his wife. They leave laptops at home when on family vacations so just two small cellphones to split between two adults and 2 children for IFE. They took UA out and DL back. The UA (new bird) had no IFE seatback screens whereas the DL bird (brand new A321) had very large IFE screens in coach. I told the older kid what AA and UA were doing and even he said he never would fly those airlines again and believe it or not, these things are very impressionable on even young kids
at any rate, here is one of the articles:
These entertainment sources add to the weight of the aircraft, thereby impacting fuel costs. The maintenance bill can be significant, too.
At least those are two of the justifications presented by American Airlines CEO Doug Parker, whose airline is progressively removing all seatback screens.
Parker believes that ultimately people will prefer to bring their own devices. The airline's job will merely be to give them great Wi-Fi and content they can stream.
Delta's announcement, though, shows the contrary approach. t.
https://www.inc.com/chris-matyszczyk/de ... right.html