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Matt6461 wrote:Per Leeham's numbers, an A380 provides ~40% more capacity than 748i for ~18% higher trip cost.
So less than half of your additional seats (A380 vs. 748i) need to sell and you're still ahead of the game.
In short, the A380 is just a far, far better passenger plane than the 748i.
Given that the A380 is itself a pretty bad product, the 748i must be terrible - like double-digit total sales terrible.
A more interesting question is why did anybody buy this plane at all?
Tedd wrote:Matt6461 wrote:Per Leeham's numbers, an A380 provides ~40% more capacity than 748i for ~18% higher trip cost.
So less than half of your additional seats (A380 vs. 748i) need to sell and you're still ahead of the game.
In short, the A380 is just a far, far better passenger plane than the 748i.
Given that the A380 is itself a pretty bad product, the 748i must be terrible - like double-digit total sales terrible.
A more interesting question is why did anybody buy this plane at all?
Could have been a decision with regard to relibility. The -400 was highly regarded by the airlines operating them
& rather than risk a new design A380, go with the improved version Boeing product. Price would have been a major
driver too perhaps, particularly if they didn`t need the extra capacity. There`s no doubt the A380 was the better plane,
your figures are proof, but I can understand for some at the time of introduction the B748 was a safer bet.
What are your thoughts on BA ordering B748i`s before they close the line? If the price was worthwhile to both,
couldn`t these cheap birds fill the void in their fleet that a failed deal for more A380 has left? I`d love to see the
B747 series continue for the airline for a few more decades. Coupled with their A35K order they wouldn`t need
the B777-9 for a while, & give them the time to assess that new aircrafts reliability as it matures.
TR wrote:Ordering the A388 over the 748i at that time had at least to main reasons. One was the idea of being able to substitute two daily schedules into one on certain destinations while keeping seat availability, hense the high number of J and W, in order to free up aircraft to expand to new destinations.
The second reason was something as simple as marketing - AF, LH, SQ, QF ordering challenged the “imperial mindset” of BA. They simply needed to have the A388.
Since then markets and competitive landscape has changed and would the decision be the same today, noone knows. You make decisions based on current circumstanses. Sometimes you hit bulls eye, sometimes you don’t. However I am sure BA is happy with A388 at the moment but changes happens all the time.
Cheers
chrisp390 wrote:CA ordered the 748 for political reasons, they were very close to ordering the A380 until politics got involved.
Tedd wrote:
What are your thoughts on BA ordering B748i`s before they close the line? If the price was worthwhile to both,
couldn`t these cheap birds fill the void in their fleet that a failed deal for more A380 has left? I`d love to see the
B747 series continue for the airline for a few more decades. Coupled with their A35K order they wouldn`t need
the B777-9 for a while, & give them the time to assess that new aircrafts reliability as it matures.
Matt6461 wrote:Per Leeham's numbers, an A380 provides ~40% more capacity than 748i for ~18% higher trip cost.
dampfnudel wrote:BA174 wrote:dampfnudel wrote:So when BA starts retiring their 744 fleet in the next decade, the replacement for their JFK flights will probably be the 779? It must be frustrating for BA to see AF, LH, SQ and other airlines use the 380 at JFK while they can’t.
Why would they care, they operate more services to JFK than the three of those almost put together. JFK is a frequency driven route for BA and I don’t think it was ever a real contender for A380 service to be honest.
Maybe you’re right, but I’m sure BA would’ve deployed the 380 to JFK if they could long ago. Let’s just be honest there.
seabosdca wrote:The 748 uses its floor area more efficiently than the A380, which is constrained on the lower deck by an awkward fuselage width and on the upper deck by the curving sidewalls. (The 748 isn't perfect, though - that nose section is awkward too.) In real world configurations you can expect 25%-30% more seats in an A380 than a 748 at similar density.
george77300 wrote:BoeingGuy wrote:george77300 wrote:One of the key reasons too for the 380 over the 748 was the lack of RR engines. BA had no option for RR on the 747 to have some more commonality with other fleets and they did with the A350/B787/A380 that they ordered instead.
You mean like those GE powered 777-300ERs they ordered with no option for RR engines and the fact they operate 777-200s with both RR and GE engines?
Do you know for a fact that BA decided against the 747-8 because of lack of RR engines, or did you just make that up?
It was catergorically a factor. Certainly not the only but a major one. They didn’t want the GE on 787 (GE slightly better on longer routes and RR on shorter, they are obviously more concerned about the latter) and wanted the RR equivalent on the 748 but couldn’t. It was one of a number of reasons and they eventually settled with the A380.
They by all means don’t always choose RR. In fact half of their 777-200ER are GE when they could have had all RR. Also as you mentioned there is no choice on the 77W but I guess the engines are very similar to the -200ERs they had so it was worthwhile. It’s just what they deem better at the time.
rbavfan wrote:george77300 wrote:BoeingGuy wrote:
You mean like those GE powered 777-300ERs they ordered with no option for RR engines and the fact they operate 777-200s with both RR and GE engines?
Do you know for a fact that BA decided against the 747-8 because of lack of RR engines, or did you just make that up?
It was catergorically a factor. Certainly not the only but a major one. They didn’t want the GE on 787 (GE slightly better on longer routes and RR on shorter, they are obviously more concerned about the latter) and wanted the RR equivalent on the 748 but couldn’t. It was one of a number of reasons and they eventually settled with the A380.
They by all means don’t always choose RR. In fact half of their 777-200ER are GE when they could have had all RR. Also as you mentioned there is no choice on the 77W but I guess the engines are very similar to the -200ERs they had so it was worthwhile. It’s just what they deem better at the time.
The 777-200 GE order had to do with a GE engine servicing center in Cardiff. It turned out not to be a good Idea. If that offer had not been there they would have done all Rollers. Thats why the top of 777-200 orders were for the rollers.
workhorse wrote:They did:
B777LRF wrote:BA ran a competition between the two, with the loser certain they'd never see an order from the airline. The A380 won, based on whichever criteria BA had established. Nobody here is privy to what those criteria were, nor how either manufacturer responded to them. All we know is that BA found the A380 the better proposal, which is why the didn't - and won't ever - order the 747-8I.
BA777FO wrote:TR wrote:Ordering the A388 over the 748i at that time had at least to main reasons. One was the idea of being able to substitute two daily schedules into one on certain destinations while keeping seat availability, hense the high number of J and W, in order to free up aircraft to expand to new destinations.
The second reason was something as simple as marketing - AF, LH, SQ, QF ordering challenged the “imperial mindset” of BA. They simply needed to have the A388.
Since then markets and competitive landscape has changed and would the decision be the same today, noone knows. You make decisions based on current circumstanses. Sometimes you hit bulls eye, sometimes you don’t. However I am sure BA is happy with A388 at the moment but changes happens all the time.
Cheers
It's interesting that the A380 hasn't really resulted in a reduction in frequencies on any of the routes it operates on. SIN, HKG, ORD, SFO, MIA, JNB have been regularly 2xdaily for years. JNB and LAX has seen or is seeing small frequency upgrades. To YVR it's just seasonal increases in capacity, same with Boston. And at IAD it didn't really work, A380 is being removed with the 787 adding frequencies. It shows how frequency dependent BA is. The A380 only works in very few markets for BA; it is really just consigned to the handful of routes that require capacity and not frequency: SIN, HKG and JNB. The rest is frankly just filler for the other airframes.
rbavfan wrote:workhorse wrote:They did:
? reference as to what your proving please. Who what comment were you referencing?
gunnerman wrote:BA777FO wrote:TR wrote:Ordering the A388 over the 748i at that time had at least to main reasons. One was the idea of being able to substitute two daily schedules into one on certain destinations while keeping seat availability, hense the high number of J and W, in order to free up aircraft to expand to new destinations.
The second reason was something as simple as marketing - AF, LH, SQ, QF ordering challenged the “imperial mindset” of BA. They simply needed to have the A388.
Since then markets and competitive landscape has changed and would the decision be the same today, noone knows. You make decisions based on current circumstanses. Sometimes you hit bulls eye, sometimes you don’t. However I am sure BA is happy with A388 at the moment but changes happens all the time.
Cheers
It's interesting that the A380 hasn't really resulted in a reduction in frequencies on any of the routes it operates on. SIN, HKG, ORD, SFO, MIA, JNB have been regularly 2xdaily for years. JNB and LAX has seen or is seeing small frequency upgrades. To YVR it's just seasonal increases in capacity, same with Boston. And at IAD it didn't really work, A380 is being removed with the 787 adding frequencies. It shows how frequency dependent BA is. The A380 only works in very few markets for BA; it is really just consigned to the handful of routes that require capacity and not frequency: SIN, HKG and JNB. The rest is frankly just filler for the other airframes.
BA operated 3xdaily to both HKG and LAX, HKG was 744s all within a short timeframe. Now both are 2xdaily with a 388 plus a 773 (HKG) and a 744 (LAX).
airbazar wrote:The A380 will beat out the 748 on just about every metric so the real question is why did LH, KE, and CA ordered the 748?
rbavfan wrote:B777LRF wrote:BA ran a competition between the two, with the loser certain they'd never see an order from the airline. The A380 won, based on whichever criteria BA had established. Nobody here is privy to what those criteria were, nor how either manufacturer responded to them. All we know is that BA found the A380 the better proposal, which is why the didn't - and won't ever - order the 747-8I.
As the 748i is no longer available I would assume that helps the decision not to purchase.
BoeingGuy wrote:rbavfan wrote:As the 748i is no longer available I would assume that helps the decision not to purchase.
I’m not aware of this. Are you sure?
airbazar wrote:The A380 will beat out the 748 on just about every metric so the real question is why did LH, KE, and CA ordered the 748?
george77300 wrote:Also I guess KE have a relatively large fleet of 748F as well so commonality was probably high.
george77300 wrote:I wonder whether KE would have been better without the A380 and just the 748 but I guess the prestige of the flagship A380 was there and they didn’t want to miss it.
seabosdca wrote:Supposedly BA was very close to a deal for the 748 but Airbus pulled out all the stops and made their A380 offer more attractive.
JannEejit wrote:A BA training manager I was working with at Heathrow back in July 2013, the week the A380 arrived told me they evaluated the 747-8 but it failed to come up to expectations.
Matt6461 wrote:A more interesting question is why did anybody buy this plane at all?
chrisp390 wrote:CA ordered the 748 for political reasons, they were very close to ordering the A380 until politics got involved.
pdt2f wrote:I don’t think Boeing would even want to make any more 748i’s, unless someone ordered like 25 of them. All they really make is the 748f anymore, most of their contractors who make the parts for the i probably don’t need/want to make parts that haven’t been made in years for just a few frames.
Bald1983 wrote:I am not sure. However, it was a mistake to order the A-380 and it would be a mistake to order the 747-8. Twins are a better fit. (Imagine, offending both Airbus and Boeing supporters in one posting.) To be clear, the day of the VLA quads are done.
workhorse wrote:They did:
workhorse wrote:
I, for one, would rather prefer it to be an A340 or an A350 (until the C929 is ready) because I don't think using an aircraft produced by an openly hostile nation as Head of State vehicle is a good idea, but that's none of my business. CA/PRC government have chosen the 747-8 so 747-8 it is.
olle wrote:
ROI has higher GDP per capita compared to UK. I suppose that NI would be better of to make an union with ROI.
XAM2175 wrote:dampfnudel wrote:So when BA starts retiring their 744 fleet in the next decade, the replacement for their JFK flights will probably be the 779? It must be frustrating for BA to see AF, LH, SQ and other airlines use the 380 at JFK while they can’t.
And once again... BA's money-maker on LON-NYC is premium seats, whereas up-gauging to the A380 would result primarily in a vast increase in economy capacity. Compare the numbers:Code: Select allA388 F14 J97 W55 Y303
B744 (++J) F14 J86 W30 Y145
B77W (4 Cl) F14 J56 W44 Y185
B789 F08 J42 W39 Y127
If you figure on the 779 being configured similarly to the current 77W, but quite possibly with a smaller F cabin, then it or any other comparable airframe ticks the boxes quite nicely.
speedbird52 wrote:Bald1983 wrote:I am not sure. However, it was a mistake to order the A-380 and it would be a mistake to order the 747-8. Twins are a better fit. (Imagine, offending both Airbus and Boeing supporters in one posting.) To be clear, the day of the VLA quads are done.
I have a hard time believing it was a mistake when they regularly fly full and BA have seriously considered buying more.
workhorse wrote:They did:
questions wrote:LH and BA have a really high number J seats on their aircraft. Why is it that DL has a relative low number? Regardless of aircraft size, is DL just unable to sell as many J seats? If so, why?
Galwayman wrote:BA only has mediocre competition to jfk , tired old airlines with tired old fleets ... American , Virgin etc ... they can get away with tacky old aircraft on Lon > JFK ... there’s no EK , QR or SQ to compete with
Matt6461 wrote:seabosdca wrote:The 748 uses its floor area more efficiently than the A380, which is constrained on the lower deck by an awkward fuselage width and on the upper deck by the curving sidewalls. (The 748 isn't perfect, though - that nose section is awkward too.) In real world configurations you can expect 25%-30% more seats in an A380 than a 748 at similar density.
Any competent comparison of A380 to other planes - and Bjorn is competent - incorporates the slanting UD side walls, which restrict cabin width to 208in effective instead of ~230in at the floor.
Were the A380 effectively only 25% bigger than 748i, we'd have seen a much more favorable sales ratio.
A significantly worse A380 wouldn't have meant more 748i sales, IMO, except maybe to EK. Instead it would have meant more 77W sales.
In any event, Airbus did about everything possible to make the A380 a bad product, so there's not even much hypothetical interest in examining this scenario.