Here's an explanation of the design:
The aircraft’s unique design is the result of a collaboration between our Brand and Graphic Design teams, as well as a special group of Crewmembers from BQN, PSE and SJU, who helped our designers understand what it means to be Puerto Rican.
So just where does the name come from? “Boricua” is a term often used to describe a Puerto Rican—and with more flights to Puerto Rico than any other airline, “Bluericua” is our playful twist. Beyond celebrating Puerto Rico, its people and its culture, our newest livery also sends a message that the island is open for business and ready to welcome visitors one year after Hurricane Maria.
BEHIND THE DESIGN
The kites are quintessential Puerto Rican symbols, which are flown from different origin points on the plane. The kites converge on the tail in one direction as a unified body, highlighting Puerto Rico’s unity as one island.
Single Star: Inspired by the Puerto Rican flag.
Hexagon Kite: Traditional chiringa style for Puerto Rico.
Dominoes: This is a popular game in Puerto Rico, with the double 6 being the highest tile.
Frog: The Coquí is a singing tree frog and the unofficial territorial symbol of Puerto Rico.
Hibiscus: The national flower of Puerto Rico.
Parrot: The "Iguaca" or Puerto Rican Parrot is the island's only native parrot species.
Tambourine: Music is an important part of the Puerto Rican culture.
Many in our focus group of Puerto Rican Crewmembers have fond childhood memories of flying kites, bringing friends and family together to share a carefree moment.
On Bluericua, the kites soar through the air, bringing vibrancy and life to the sky (literally!). As our special livery takes flight, the kites are carried to new places, traveling with rhythm and movement, as they dance in the wind in celebration.
The skyline at the bottom of the aircraft’s fuselage spans from the beach and chinchorros (inexpensive bars where many locals gather) to the El Morro National Monument in San Juan, representing the island's diverse landscape. The two sides of the aircraft are designed differently, reflecting a sentiment from our Puerto Rican Crew: there’s always more to explore and discover on the island!