actually,I've worked with Lufthansa's network planning group in Germany and their sales and marketing teams in California. Their network planning group extensively modeled and remodeled and tried to make this flight work. The simple thing is that it didn't. the sales and marketing team in the SF / Bay Area worked very closely with industry, and with the VFR community. For most of the people that worked at the vaunted tech companies - the ones that generate the premium traffic-, they actually lived closer to SFO. Making flights from SFO overall more convenient for them. those VFR to India/ etc passengers just weren't interested and went with whoever hade the lowest fare. If you truly think that LH just threw a flight in, making a huge multi million dollar bet willy nilly without attempting to do homework, you're pretty naive. Also, I'm sorry. Most people sitting around Silicon Valley aren't looking up at planes flying in the air and making the determination of whether they're going to fly airline x or airline y based on something they MAY see flying at several hundred to several thousand feet. They're making the decision based on what their travel agent presents to them or what they see on the online booking channels. If you think otherwise, then further naivete.
Don't you think that LH, the company which invested many hundreds of thousands of dollars in this route, would have considered that?
Actually I don't think they did. LH, in my opinion, opened this route in response to BA's opening of SJC-LHR, but in their haste did not plan and market it properly, particularly to the Middle Eastern and South Asian communities of the South Bay. The connections and convenience of this route would have been a great selling point. But time and again most were not aware it even existed! More effort could have been made to make it work.
At the very least fly a few Mainline A340's on the route, Seeing a giant A340 with "Lufthansa" written on the side, with the blue and yellow crane on it's tail is a great flying billboard for the route as flies over San Jose on final approach, as opposed to the black and white Star Alliance jets which never really got the word out.
As someone who lives and works ins San Jose, I can tell first hand that LH did a lousy job marketing the route to people in the South Bay. If this was best that the LH sales and marketing team in the Bay Area could do, I'm sorry but they need to be fired.
It is quite odd that LH put up billboards near SFO and in San Fracisco marketing the SJC route, yet the put up ZERO !!!! around San Jose, say for a few buses and light rail cars. There was zero TV, radio, and print ads, and very anemic digital and social media marketing targeted to specifically on the South Bay.
There was very little to no out outreach to the Middle Eastern and Indian communities in Santa Clara County with regard to this route. This route was tailor made for these communities, yet it wasn't marketed to them! I have had countless conversations with friends and family who fly regularly to these regions, who live in the South Bay, and they had no idea it was available to them, and that in many cases when we looked up the fares it was CHEAPER to fly out of SJC vs SFO!
Lastly, I guess you miss where I said "At the very least" when I was referring to LH vs Star Alliance metal. If you're not going to advertise your route in the new market your flying into, the LEAST you can do is put your name on the plane when it flies into said market.