Oh my lord. It is possible to realize that the 380 might not be the holy grail of aircraft without being a hater.
I don't know why emotions get thrown into a discussion of business strategies, unless of course it's a debating tactic.
And - guess what? - the A380 is still being produced
, so they have not actually been "correct" so far. That gives people here every right to point out that black-and-white opinions like those are not, in fact, indisputable truths.
Yet to counter a (not true) "truth" in any way makes you an emotional fan-boy... From where I'm sitting, all the emotion is coming from one side
- and it's aimed at the A380 from haters
who just never stop wishing for the day they can finally say they were "right" all along.
Yes, we know that things didn't pan out as hoped (although I think that was largely due to circumstances changing a lot between program launch and EIS - some self-inflicted, some beyond Airbus' control) but the aircraft still fulfils a role and still has a potential future role (with an update) - and people vastly underestimate the damage and penalties that cancelling it would inflict - financially, loss of public/self image, etc.
Re: "From where I'm sitting, all the emotion is coming from one side"
-- did you just post that in the same post that you used the word "hater"
to describe "the other side"
And did you take the starting point "the 380 might not be the holy grail of aircraft"
and extrapolate that in to "the A380 is still being produced"
I think you did, and so you're following the same debate play book:
You can't defeat an argument in the logical domain, switch over to the emotional domain by using terms such as "hater".
You can't defeat one argument by logic, change over to a simpler argument and try to win that instead.
Criticism is just that, criticism, not hatred.
If it's repetitive it's because the same old pattern has been followed: Airbus promising N new A380 customers year after year without getting any, stalwarts such as LH and AF cancelling orders, QF saying they're not taking up their pending orders and VS cancelling, Airbus talking up a NEO but never closing on one, used A380s coming on the market with barely any interest from future operators, Airbus saying China is the future for A380 and offering them a finishing plant and they don't take it, Airbus talking up A380+ but getting no takers, STC saying the engine deal will close in a month and we hear nothing for two months, etc.
Instead, you shift the argument to saying it isn't dead yet. Great, it isn't dead yet, so you can make one point that stands, but that ignores the fact that it is the walking dead, walking in with its digestible losses to the "Next Chapter" strategic review where the CEO-in-waiting reportedly “wants to go fast and introduce a new state of mind; he wants to turn the page on the past" and "that profits will be embedded in strategy" ( ref: viewtopic.php?p=20930363#p20930363
It'll be interesting to see how that turns out. A380 is pretty much the poster child for an old state of mind from the past that comes with embedded losses, but as you point out, maybe it comes with a poison pill that makes it un-killable. In theory the new leadership can finally "get off the pot" and draw out a road map for something other than zombie status for A380, or (IMHO more likely) they can put it down. It'll be interesting to see the new C-suite team earn their big pay packets.