Found this interesting. Seems like speculated they will focus on bigger cities with more frequency to help enhance their India demand. A lot more questions than I copied and pasted but I wanted to put a few down.
Is this a sign of a bigger shakeup to WOW’s U.S. footprint?
What we really are doing, is it’s also part of our India launch. We are seeing great demand from North America to India, but primarily from our bigger existing destinations. So we will add capacity and frequency as a result of this to some of the existing destinations.
Mutzabaugh: That means flying more days a week on routes that you fly less than daily, or maybe offering more than one flight a day on some routes. Is that right? And, does that capacity growth include any new destinations here?
We are going to announce one new major destination in North America next week. I can’t specify beyond that.
Mutzabaugh: For the Midwest cities being dropped, is it safe to call that an "experiment" to fly to smaller destinations there? Maybe one that didn’t go as well as you hoped it could?
Mogensen: I think that’s a fair assessment.
The fact that we made this decision today doesn’t mean that we will not revisit some of these destinations going forward. As our network continues to grow, we get more feeder points from Europe. Our feed continues to grow.
Mutzabaugh: So you are saying it’s possible they made money, but you thought you could do better somewhere else?
Mutzabaugh: Is it possible that the three Midwestern routes would have stayed if fuel prices had remained relatively unchanged?
Mogensen: It’s possible, sure.
Mutzabaugh: Reading between the lines on that last statement, it sounds like one of the things that may be working against St. Louis, Cincinnati and Cleveland is that I would guess there is an outsized demand for India travel that’s probably coming more from places like New York, Montreal, Toronto and Boston than the mid-size markets in the U.S. Midwest.
Mogensen: That’s certainly one important component in this sort of decision process.
Mutzabaugh: Some of the airport officials in those three Midwest cities said they were surprised to learn WOW was leaving. Should they have been surprised?
Mogensen: One of the important elements for us – and other airlines – flying across the Atlantic is the seasonality. (Demand for U.S.-Europe travel typically peaks in the summer but softens in the winter). The other factor that’s important here is that while we might be able to fly during the summer months, it’s also very important for us to find and build up the destinations that have the year-round capabilities and to support those cities. Especially now that we add something like India to the mix, which is to some extent counter-cyclical to Europe.
There are a number of issues to be considered when you are scaling up. Of course, I would have loved to have continued to have served those markets. I do believe they are underserved. I do believe there are opportunities there going forward. But for us, at this moment, I think this is unfortunately the right decision.https://www.usatoday.com/story/travel/f ... 684201002/