Moderators: jsumali2, richierich, ua900, PanAm_DC10, hOMSaR
lhrsfosyd wrote:Don't forget that BA doesn't make money just from passengers travelling from London to Sydney and vice versa but also primarily on:
LHR-SIN
Europe-LHR-SIN
LHR-SIN-South East Asia/Australia
SIN-SYD
SIN-SYD-Eastern Aus/NZ
Markets that BA won't be able to compete in if LHR-SYD came to fruition.
planemanofnz wrote:lhrsfosyd wrote:Don't forget that BA doesn't make money just from passengers travelling from London to Sydney and vice versa but also primarily on:
LHR-SIN
Europe-LHR-SIN
LHR-SIN-South East Asia/Australia
SIN-SYD
SIN-SYD-Eastern Aus/NZ
Markets that BA won't be able to compete in if LHR-SYD came to fruition.
True, but it's not a zero-sum game - they could always keep the LHR - SIN - SYD service, and add a new LHR - SYD non-stop service.
Cheers,
C.
lhrsfosyd wrote:They could but this would require a new subfleet with an extremely premium configuration. Creating subfleets only makes economic sense of you can use the aircraft on several routes.
Prost wrote:If QF’s service SYD/MEL-LHR is successful and siphons traffic away from BA’s one stop service and depresses yields, will BA have much choice than to compete?
Prost wrote:If QF’s service SYD/MEL-LHR is successful and siphons traffic away from BA’s one stop service and depresses yields, will BA have much choice than to compete?
lhrsfosyd wrote:[
They could but this would require a new subfleet with an extremely premium configuration. Creating subfleets only makes economic sense of you can use the aircraft on several routes. Just because Qantas can make AUSTRALIA-UK nonstop work, it doesn't mean BA will be able to as well.
airbazar wrote:lhrsfosyd wrote:[
They could but this would require a new subfleet with an extremely premium configuration. Creating subfleets only makes economic sense of you can use the aircraft on several routes. Just because Qantas can make AUSTRALIA-UK nonstop work, it doesn't mean BA will be able to as well.
That's not really true. Many airlines including BA have small subfleets for specific purposes. Remind me again how many A318's does BA have?
Having a premium heavy subfleet within a larger fleet of the same aircraft type does not cost any additional operational $$. If the demand exists then the airline will create a subfleet.
NZ321 wrote:BA would not survive in this market with their current product offering but let's not underestimate this esteemed carrier to create a new product and compete. Only time will tell.
lhrsfosyd wrote:airbazar wrote:lhrsfosyd wrote:[
They could but this would require a new subfleet with an extremely premium configuration. Creating subfleets only makes economic sense of you can use the aircraft on several routes. Just because Qantas can make AUSTRALIA-UK nonstop work, it doesn't mean BA will be able to as well.
That's not really true. Many airlines including BA have small subfleets for specific purposes. Remind me again how many A318's does BA have?
Having a premium heavy subfleet within a larger fleet of the same aircraft type does not cost any additional operational $$. If the demand exists then the airline will create a subfleet.
That's if Crossrail even opens by this point as they're having a lot of issues running the trains to Heathrow
London City market is very different (point to point traffic) to that at Heathrow so cannot be compared. LCY lacks aircraft stands so BA cannot expand even if they wanted. Crossrail will very likely be a killer for BA1/2. Remind me what is the lowest number of an aircraft subfleet at LHR?
lhrsfosyd wrote:planemanofnz wrote:lhrsfosyd wrote:Don't forget that BA doesn't make money just from passengers travelling from London to Sydney and vice versa but also primarily on:
LHR-SIN
Europe-LHR-SIN
LHR-SIN-South East Asia/Australia
SIN-SYD
SIN-SYD-Eastern Aus/NZ
Markets that BA won't be able to compete in if LHR-SYD came to fruition.
True, but it's not a zero-sum game - they could always keep the LHR - SIN - SYD service, and add a new LHR - SYD non-stop service.
Cheers,
C.
They could but this would require a new subfleet with an extremely premium configuration. Creating subfleets only makes economic sense of you can use the aircraft on several routes. Just because Qantas can make AUSTRALIA-UK nonstop work, it doesn't mean BA will be able to as well.
lhrsfosyd wrote:planemanofnz wrote:lhrsfosyd wrote:Don't forget that BA doesn't make money just from passengers travelling from London to Sydney and vice versa but also primarily on:
LHR-SIN
Europe-LHR-SIN
LHR-SIN-South East Asia/Australia
SIN-SYD
SIN-SYD-Eastern Aus/NZ
Markets that BA won't be able to compete in if LHR-SYD came to fruition.
True, but it's not a zero-sum game - they could always keep the LHR - SIN - SYD service, and add a new LHR - SYD non-stop service.
Cheers,
C.
They could but this would require a new subfleet with an extremely premium configuration. Creating subfleets only makes economic sense of you can use the aircraft on several routes. Just because Qantas can make AUSTRALIA-UK nonstop work, it doesn't mean BA will be able to as well.
raylee67 wrote:If QF starts SYD/MEL-LHR, which it will, given the right aircraft, BA will have no choice but to follow. Otherwise, it will lose all the premium paying passengers. It can certainly keep the one-stop flights, but it will need to fly a new non-stop flight too, may be daily LHR-SYD and daily LHR-MEL
planemanofnz wrote:The thing is, the planes for SYD/MEL - LHR also have the benefit of opening up SYD/MEL - JFK and SYD/MEL - GRU too - none of which can currently be done - and combined, which increases the business case for a sub-fleet of the necessary aircraft and economies of scale.
For BA, the only routes that would avail of such an aircraft would be LHR - SYD/MEL - everywhere else in Africa, Asia and the Americas can be reached from LHR already. This significantly reduces economies of scale and therefore the business case for a ULR BA sub-fleet.
Cheers,
C.
lhrsfosyd wrote:They could but this would require a new subfleet with an extremely premium configuration. Creating subfleets only makes economic sense of you can use the aircraft on several routes. Just because Qantas can make AUSTRALIA-UK nonstop work, it doesn't mean BA will be able to as well.
BrianDromey wrote:lhrsfosyd wrote:They could but this would require a new subfleet with an extremely premium configuration. Creating subfleets only makes economic sense of you can use the aircraft on several routes. Just because Qantas can make AUSTRALIA-UK nonstop work, it doesn't mean BA will be able to as well.
Currently the 77W fleet is in a 14F/56J/44W/183Y layout. How much more premium would you like?
I imagine BA might be interested in a non-stop route to SYD/MEL, maybe continuing one flight into NZ. It would certainly be a competitive advantage over the ME3 from London and improve improve one-stop Europe-Oz/NZ itenaries to better compete.
BrianDromey wrote:
Currently the 77W fleet is in a 14F/56J/44W/183Y layout. How much more premium would you like?
(....)
lightsaber wrote:The case for BA:LHR-SYD, maybe LHR-MEL.
lhrsfosyd wrote:Remind me what is the lowest number of an aircraft subfleet at LHR?
Airlinerdude wrote:The obvious solution could be to have BA order a sub-fleet of 350-1000ULR aircraft and operate them between LHR & JFK/SYD and other premium heavy destinations. Sure you're not getting the full range utility of the 350-1000ULR by operating it to JFK, but you are increasing the utilization of the aircraft and providing JFK with the premium capacity it will need going future.
CarlosSi wrote:Was gonna say that. Alternatively (but unlikely) BA could fly some sort of LHR-SYD-JFK-LHR routing, or LHR-SYD-JFK-SYD and back to justify its range, although that would require 5th freedom rights, but a one-off LHR-JFK routing should be fine too.
planemanofnz wrote:The thing is, the planes for SYD/MEL - LHR also have the benefit of opening up SYD/MEL - JFK and SYD/MEL - GRU too - none of which can currently be done - and combined, which increases the business case for a sub-fleet of the necessary aircraft and economies of scale.
For BA, the only routes that would avail of such an aircraft would be LHR - SYD/MEL - everywhere else in Africa, Asia and the Americas can be reached from LHR already. This significantly reduces economies of scale and therefore the business case for a ULR BA sub-fleet.
Max Q wrote:Passengers will pay a significant premium to fly non stop from
Syd to Lhr
But not all will want to pay that much extra when you can just make
a stop and save a lot of money
Just because SQ flies non stop between Sin and Lax / Ewr doesnt
mean most pax won’t still connect once
or twice on the same itinerary and
will continue to do so
ltbewr wrote:While many of us here would love to see a ULH route of SYD-LHR just for the sheer audacity of it, it has to make money for their airlines. There may not be enough demand to command it high fares it needs to profitable, especially if multiple airlines offer it. Throw in potential economic recessions, increasing costs of fuel, tighter corporate budgets and that some just don't want to be on a plane for 19 hours straight further limits the potential of multiple airlines offering such ULH routes.
BA777FO wrote:lhrsfosyd wrote:Remind me what is the lowest number of an aircraft subfleet at LHR?
3 - the 777 A market fleet with 17F seats. Although they are apparently due to be phased out in 2020 to replaced with 77Ws.
There'll be 6 (I think?) LGW based 777s in a 32J/52W/251Y (ish) config too.
It works in the markets that they are currently used in. Whether we'd see a subfleet for the specific purposes of serving SYD/MEL, not sure. On such a long route, the RASK would be pretty low. In doing LHR-SYD-LHR once you could pretty much do LHR-JFK-LHR twice. Plus, I'm not entirely sure, but such a long flight might be outside of Bidline Rules, not sure how that'd be handled.
lhrsfosyd wrote:Don't forget that BA doesn't make money just from passengers travelling from London to Sydney and vice versa but also primarily on:
LHR-SIN
Europe-LHR-SIN
LHR-SIN-South East Asia/Australia
SIN-SYD
SIN-SYD-Eastern Aus/NZ
Markets that BA won't be able to compete in if LHR-SYD came to fruition.